Tag: messaging

Total Results: 382

How to optimize SMS campaigns

Published: November 16, 2010

By Alexander Gregori

SMS-keyword-to-short-code campaigns are limiting because they often result in the mere collection of mobile phone numbers. How to get it right?

Kraft Foods supports no-mobile-left-behind strategy for brand push

Published: November 15, 2010

REDMOND, WA – An exec at The Hyperfactory revealed how Kraft Foods integrates mobile into its overall strategy to drive acquisition, engagement, brand support and product trial among high-value target consumers.

Coupons, SMS to be most used form of mobile marketing by 2015: study

Published: November 10, 2010

A new study reveals that coupons and SMS will become the most widely accepted forms of mobile marketing and advertising by 2015.

SMS case study - AnMarc Travel Technology

Published: November 9, 2010

See how AnMarc Travel Technology LLC integrated SMS chat into its customer-care platform to cut costs and ensure seamless communication with its customers.

SMS case study - Oklahoma City Bricktown

Published: November 8, 2010

See how Oklahoma City Bricktown's mobile club was used to tout sponsors and send out information on events, promotions, giveaways and offers.

Steve Madden tests MMS as discovery and purchase mechanism

Published: November 2, 2010

Steve Madden is testing the effectiveness of MMS as a discovery and purchase mechanism, sending timely and relevant news, sales promotions and exclusive content to opted-in consumers on their mobile phones.

SMS should hitch fortunes to TV to become serious political tool

Published: November 1, 2010

While billions of dollars were spent this midterm election on television, outdoor, radio, online and mail advertising, SMS’ use as a grassroots tool was neglected by most candidates running for office.

Make customer care rewarding with SMS

Published: October 21, 2010

By Dave Lewis

In considering the customer-care uses of SMS, it is important to recognize that customers take a holistic view of the companies with which they do business.

Starbucks breaks first location-based mobile campaign with major carrier

Published: October 15, 2010

Starbucks and L'Oreal are the first brands on board for a six-month trial that relies on consumers opting-in to receive relevant messages based on age, gender, interests and – for the first time – their location.

Sara Lee promotes healthy choices via mobile site, SMS alerts

Published: October 14, 2010

Sara Lee is promoting healthy choices via its mobile site that features tips and recipes that let consumers lead healthier lifestyles.