Tag: messaging

Total Results: 382

Cedar Fair uses SMS to drive sales

Published: July 7, 2010

Cedar Fair Entertainment Co. is using mobile to engage park visitors with discounts, promotions and event notifications to ultimately drive sales and build loyalty.

Case study - Newport Beach Film Festival

Published: July 7, 2010

See how the Newport Beach Film Festival integrated various mobile channels into its multichannel marketing campaign to create buzz for the event.

Americans want to move toward an opt-in paradigm: panelist

Published: July 2, 2010

NEW YORK - While mobile is a relatively new medium for marketing, some of the same rules that apply to other traditional channels apply here as well.

New York’s Museum of Modern Art activates traditional ad campaign with mobile

Published: July 1, 2010

The Museum of Modern Art in New York is using mobile to activate a traditional advertising campaign that is at the center of its summer membership drive.

Qdoba Mexican Grill advances mobile marketing initiatives with SMS

Published: June 28, 2010

Quick-service restaurant Qdoba Mexican Grill is pushing notifications, promotional offers and news to consumers as part of a plan to advance its mobile marketing initiatives.

SMS case study - Winnipeg Regional Health Authority

Published: June 22, 2010

See how the Winnipeg Regional Health Authority used SMS to raise awareness about STD testing and improve public health.

Brands tap SMS GupShup for mobile messaging ads

Published: June 16, 2010

Pepsi, eBay, Indian Idol, ICICI, Airtel and Tata are among the brands targeting the Indian market with advertising within SMS GupShup text messages.

Coca-Cola exec: Think beyond a single mobile campaign

Published: June 10, 2010

NEW YORK – A Coca-Cola executive said that mobile is a key component of the brand’s loyalty and CRM initiatives at the Mobile Marketing Forum.

KFC mobile ad campaign exceeds 180,000 impressions in 12 days

Published: June 2, 2010

Quick-service restaurant giant KFC ran a 12-day mobile advertising campaign with eBuddy that achieved more than 180,000 impressions.

Nokia, Yahoo partner to extend reach of PC, mobile services

Published: May 25, 2010

NEW YORK - Top Yahoo and Nokia executives announced a worldwide strategic alliance to extend the reach of both companies’ online and mobile services.