Tag: metrics
Total Results: 11
Displaying: 1 - 10- Nokia shines in latest AdMob Mobile Metrics Report
- Published: August 21, 2008
- Data from AdMob Inc.’s July Mobile Metrics Report shows that Nokia is gaining share among browsers in the mobile ad network’s global footprint.
- Publisher traffic in AdMob ad network doubles in 12 months
- Published: July 18, 2008
- Traffic from mobile ad network AdMob Inc.’s publishers has grown by 104 percent over the last year, indicating the furious growth of the mobile Internet.
- Smartphones make inroads in ad requests: AdMob report
- Published: June 18, 2008
- Network ad impressions within the AdMob network increased 16.9 percent in May versus April, according to the company’s new mobile metrics report.
- ComScore enters mobile with M:Metrics purchase
- Published: May 30, 2008
- Internet activity measurement firm comScore Inc. has expanded into mobile with the acquisition of M:Metrics, one of the key mobile monitors.
- Apple iPhone usage of Wi-Fi grows: AdMob report
- Published: May 15, 2008
- Data from the AdMob Mobile Metrics Report shows that network ad impressions increased 1.6 percent in April compared with March, but requests were down 0.4 percent.
- Nokia’s share of impressions decreases in AdMob ad network
- Published: April 17, 2008
- Network impressions increased 10 percent in March over February, according to the latest AdMob Mobile Metrics Report.
- Young men more open to mobile media, SMS ads: Study
- Published: April 16, 2008
- A new study claims that one-third of men age 18-34 accessed mobile media in February.
- Nokia pushes into mobile games with N-Gage launch
- Published: April 8, 2008
- Handset maker Nokia has launched its mobile games service in a worldwide effort to capture share in one of the fastest growing mobile segments.
- Mobile Marketing Association supports Three Screen Trial
- Published: April 8, 2008
- The Mobile Marketing Association is supporting ioglobal Inc.’s trial of integrated mobile marketing measurement practices.
- Data show more room for mobile game download growth
- Published: February 25, 2008
- A new study claims that though more consumers are playing mobile games, the percentage of those downloading a new game didn’t increase over the past year in the U.S. and Western Europe.
