Tag: metrics

Total Results: 41

Pay per call search to go mainstream with mobile

Published: January 11, 2012

Mobile is playing a pivotal role in local search and advertising performance management, according to Telmetrics.

Nielsen Catalina, 4Info offer CPG brands greater mobile accountability

Published: May 4, 2011

Consumer packaged goods companies have a new way to measure the direct sales impact of their mobile advertising campaigns.

Four metrics for adding neighborhood-level data to go hyper-local

Published: December 6, 2010

By Steve DuScheid

Web sites and mobile applications which present information in terms that reflect local context resonate better with target users and will win in the long run.

Mobile audience metrics from ABC Interactive, Spreed to benefit publishers

Published: November 10, 2010

The Audit Bureau of Circulations’ recent partnership with Spreed Inc. is yet another indication that audience metrics are helping publishers take mobile advertising to the next level.

Wahlstrom taps speech-to-text analytics to vet mobile local search leads

Published: October 1, 2010

Media agency Wahlstrom has tapped advertising call measurement service provider Telmetrics’ post-call, speech-to-text analytics platform, VoiceTrends.

Why analytics is becoming critical to mobile advertising's future

Published: September 7, 2010

Nokia’s recent acquisition of Motally highlights the importance of analytics for mobile advertising to achieve its full potential and take its rightful place at the center of brands’ multichannel strategy.

Millennial Media defines value proposition to developers via TapMetrics acquisition

Published: February 24, 2010

Millennial Media has acquired TapMetrics, a San Francisco-based mobile analytics firm focused on application usage and behavior.

Android moves ahead of iPhone: Smaato report

Published: February 17, 2010

Smaato's January Mobile Advertising Metrics report found Android phones such as Google’s Nexus One and Motorola’s Droid are boosting mobile advertising CTRs in a big way.

Why marketers need mobile metrics in 2010

Published: February 4, 2010

By Ray Anderson

Despite prior ups and downs, mobile advertising is now one of the only areas that remain strong in the current economic climate, with a number of firms planning to boost ad spend.

Android gains ground in Q4, but Apple still dominant

Published: January 28, 2010

The fourth quarter metrics reports are in and some found Android devices are hot on the iPhone’s tail, but Apple’s juggernaut is heating up as well.