Total Results: 2
- Michelin cuts through marketing fog with contextual advertising
- Published: February 17, 2017
- Tire manufacturer Michelin is tapping AccuWeather for a highly targeted mobile campaign on the weather brand’s suite of products to promote its wiper blades during rainy forecasts.
- Michelin leverages YouTube to teach young drivers about tire safety
- Published: October 22, 2014
- A Michelin campaign that leverages YouTube videos to teach teens how to check tire pressure and tread depth while providing preventive vehicle maintenance information will grab the target audience by engaging them in a channel to which they can relate.