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Tag: michelin


Total Results: 2

Michelin cuts through marketing fog with contextual advertising
Published: February 17, 2017
Tire manufacturer Michelin is tapping AccuWeather for a highly targeted mobile campaign on the weather brand’s suite of products to promote its wiper blades during rainy forecasts.
Michelin leverages YouTube to teach young drivers about tire safety
Published: October 22, 2014
A Michelin campaign that leverages YouTube videos to teach teens how to check tire pressure and tread depth while providing preventive vehicle maintenance information will grab the target audience by engaging them in a channel to which they can relate.
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