Tag: mo

Total Results: 7633

Groupon’s mobile volume grows, reaches 30pc

Published: May 8, 2012

For daily deals giant Groupon, mobile is playing a bigger role all the time in how consumers access and purchase deals. For April, the company reported that nearly 30 percent of its North American transactions were completed on mobile devices, up from 25 percent in December 2011.

Six Flags teams up with Nokia on its only smartphone app this summer

Published: May 8, 2012

In anticipation of this year’s theme park season, Six Flags is teaming up with Nokia on a custom mobile application designed to enhance the park experience for Nokia Lumia owners.

Kindle Fire’s light dims as sales, distribution troubles arise

Published: May 8, 2012

Kindle Fire's share of the tablet market plummeted to just more than four percent during the first quarter, down significantly from the 16.8 percent share it posted in the fourth quarter, according to IDC. The news follows Target’s announcement last week that it will stop carrying the Kindle Fire.

Subway scores direct hit with Battleship mobile sweepstakes - Mobile Commerce Daily

Published: May 8, 2012

Mobile Commerce Daily today - Subway scores direct hit with Battleship mobile sweepstakes; Rue La La drives 25pc increase in user sessions with push notifications.

News Corp.’s The Daily tweaks subscription model with first iPhone app

Published: May 8, 2012

News Corp.’s The Daily continues to build its mobile-only news strategy with an iPhone application featuring a lower subscription cost aimed at acquiring new users.

Mobile apps in the small to midsize business’ marketing mix

Published: May 8, 2012

By
Angelo Biasi

Suggestions for small to midsize businesses looking to take hold of their integrated marketing mix with mobile apps as a potential emerging centerpiece.

Pictures from Mobile Commerce Daily's Mcommerce Summit

Published: May 7, 2012

Mobile Commerce Daily presented its Mcommerce Summit on Thursday, May 3 in New York. Here are some pictures from the event – enjoy.

What works: Walmart’s multi-app approach or Target’s catchall app strategy?

Published: May 7, 2012

While big brands and retailers have embraced mobile applications as an important strategy for engaging customers, they do not all take the same approach. Some have deemed it best to develop separate apps for different customer segments while others are taking a one-size-fits-all strategy.

Scion revs up marketing campaign with mobile video ads

Published: May 7, 2012

Automobile manufacturer Scion is building hype around its new iQ model with a series of mobile video advertisements that let consumers learn more about the car.

New dot-brand domains will not affect mobile search, claims exec

Published: May 7, 2012

Domain issuer ICANN’s controversial decision to allow applications for suffixes based on brands and categories has already stirred the pot and caused major concern across organizations and marketers.