Tag: mo

Total Results: 7633

Don Julio mixes up a QR code-enabled summer sweepstakes

Published: May 10, 2012

Diageo’s tequila brand Don Julio is using QR codes to drive engagement with its tech-savvy consumers this summer and encourage them to enter a new sweepstakes.

Yamaha drives 300pc jump in mobile traffic with HTML5-based sites

Published: May 10, 2012

Yamaha saw its mobile traffic jump 300 percent in a year after launching two HTML5-based mobile sites for its watercraft vehicles.

Citi exec: Mobile wallet is going to drive adoption - Mobile Commerce Daily

Published: May 10, 2012

Mobile Commerce Daily today - Citi exec: Mobile wallet is going to drive adoption; Express builds loyalty program via in-store QR codes.

Nokia Lumia momentum grows with high-profile apps from Rovio, Groupon

Published: May 10, 2012

Some would say it has been slow going for the Nokia Lumia but the Windows Phone smartphone appears to be gaining momentum, at least when it comes to attracting big-name mobile application developers to the platform.

Mobile can better loyalty and customer service

Published: May 10, 2012

By
Alex Romanov

When Ian Carrington, Google’s director of mobile marketing, told an audience last year, “If you don’t have a mobile strategy, you don’t have a future strategy,” marketers took note.

Coca-Cola hoists brand image in new iAd campaign

Published: May 9, 2012

Beverage giant Coca-Cola has launched a new iAd campaign that gives users the chance to vie for prizes by playing a mobile game.

Financial Times shuts off iOS apps: Will others follow?

Published: May 9, 2012

The Financial Times recently said it plans to turn off its iPad and iPhone applications for good as the publisher moves to further embrace an HTML5-first strategy.

Lowe’s constructs mcommerce strategy around inspiration-themed app - Mobile Commerce Daily

Published: May 9, 2012

Mobile Commerce Daily today - Lowe’s constructs mcommerce strategy around inspiration-themed app; MasterCard’s digital wallet a nod to how mobile is driving multichannel convergence.

80pc of mobile finance users own a smartphone: study

Published: May 9, 2012

In addition to owning high-end devices, mobile users are also risk takers and are likely to have high brand loyalty, according to a new report from Millennial Media.

3 pieces of advice for including mobile in integrated marketing plans

Published: May 9, 2012

By
Jeff Hasen

Words of wisdom from some of those who were the first to include mobile in their integrated marketing plans.