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Tag: mobile

Total Results: 11912

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Bacardi offers valuable lesson on how to protect against app burnout
Published: December 19, 2014
Mobile applications must provide a real-life tie-in to protect the user from “app burnout,” a strategy that spirits brand Bacardi is embracing.
Hyatt Regency Bellevue ups guest communication with SMS strategy
Published: December 19, 2014
Seattle’s Hyatt Regency Bellevue hotel is attempting to raise communication efforts between staff and guests by leveraging a two-way SMS cloud-based solution that is also set to save the hotel thousands of dollars each year.
Vonage integration of app with watch points to wearables boom
Published: December 19, 2014
Vonage’s integration of a mobile application with an Android Wear smartwatch anticipates growth of the wearable technology market by letting users reject incoming calls and reply to text messages without having to take out their phone.
Hello Vino, Uber offer safe rides home for holidays
Published: December 19, 2014
Wine shopping mobile application Hello Vino is teaming with car service Uber to launch the “Safe Ride Home” campaign during the holidays to offer rides home to users who may have been drinking.
Mobile Minutes: Instagram's new filters; Android Lollipop 5.1; Facebook's privacy; Apps for protests
Published: December 19, 2014
Today in mobile marketing - Instagram update includes 5 new filters; Android Lollipop 5.1 release in Q1 2015 will slowly address major bugs; Facebook follows Google as Dutch watchdog probes privacy; FireChat messaging app seeks to build on success at Hong Kong protests.
McDonald’s beacons reap 18K offer redemptions - Mobile Commerce Daily
Published: December 19, 2014
Mobile Commerce Daily today - McDonald’s beacons reap 18K offer redemptions; Amazon Prime Now raises bar with one-hour delivery.
Key techniques to get brands through holiday downloads
Published: December 19, 2014
By Harish Thimmappa

Finding the right audience for your app is not a trivial task. It requires blending high volume with high-value users. Adjusting these balances depending on your app’s lifecycle is paramount.

How marketers can leverage revamped iOS notification widget
Published: December 18, 2014
As marketers begin to get a feel for iOS 8’s capabilities, it is clear that the software is an enabler for highly targeted and location-driven mobile marketing efforts, and marketers should take advantage by integrating their apps with features such as the notification widget.
Marriott leads travel brands in Snapchat-focused marketing
Published: December 18, 2014
Marriott International is introducing a branded Snapchat programming campaign in conjunction with popular content creators to augment awareness, making it the first hospitality brand to use the social media application as the center of an advertising campaign.
Loading times handicap news sites on mobile: report
Published: December 18, 2014
None of the top 50 print news and media sites recently reviewed by The Search Agency were able to meet Google’s recommended five-second load time threshold.
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