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Tag: mobile

Total Results: 12426

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Brands on Waze see average 53pc increase in traffic to locations
Published: March 27, 2015
Brands such as Wells Fargo and Dunkin’ Donuts are discovering that users of navigational application Waze are more likely to drive to a retail location after seeing associated Pins or Takeovers.
GOP presidential hopefuls tap Meerkat to transform political campaigning
Published: March 27, 2015
Leveraged by former Gov. Jeb Bush, Sen. Rand Paul and other potential presidential candidates, Meerkat stands to become the defining tool of the 2016 election campaign, taking over where Twitter left off in 2012.
Lord & Taylor’s fresh Spotify push looks dated with poor user experience
Published: March 27, 2015
Department store Lord & Taylor is promoting a new collection through a curated playlist on popular music streaming application Spotify, but the effort's potential could be limited as the content is hard to find.
Horror film franchise scares up engagement via interactive chat
Published: March 27, 2015
The Insidious horror film franchise is using interactive chat to let fans engage with teenage heroine Quinn Brenner on the Kik application in an effort to drive excitement around the recently released trailer for the third installment.
Wilson Sporting Goods gets personal with customizable in-app purchases
Published: March 27, 2015
Wilson Sporting Goods is ramping up in-application purchases by rolling out two apps for baseball fans, focusing on customizable designs for bats and mitts to snatch competition away from other sporting goods brands with evolving mobile strategies.
Aetna stands out among health insurers in weak app space: study
Published: March 27, 2015
Aetna is the lone standout among health insurers who are missing an opportunity to leverage mobile applications to link financial rewards through incentive schemes to healthy, cost-saving behavior, according to a report from research2guidance.
Mobile Minutes: T-Mobile's Galaxy S6 offer; Twitter's Periscope app; Prime Now in Dallas; China's iPhone trade-ins
Published: March 27, 2015
Today in mobile marketing - T-Mobile offers one free year of Netflix for buying a Samsung Galaxy S6; Twitter’s Periscope app lets you livestream your world; Amazon expands Prime Now service to Dallas; Apple plans China iPhone trade-in program with Foxconn.
Jack in the Box turns live event into mobile coupon for enduring power - Mobile Commerce Daily
Published: March 27, 2015
Mobile Commerce Daily today - Jack in the Box turns live event into mobile coupon for enduring power; Everlane, Zulily embrace Facebook Messenger for customer service.
Engagement to monetization: Improving mobile marketing ROI
Published: March 27, 2015
By Nate Smith

There is a big problem for many businesses joining the app rush: they have no idea how to monetize engagement over mobile.

Facebook broadens Messenger's reach to promote shopper convenience, publisher monetization
Published: March 26, 2015
Facebook’s positioning of its Messenger application as a platform focused on content aims to offer both a seamless journey for consumers and new monetization capabilities for publishers as the social media giant increasingly takes on the look of an all-encompassing mobile hub.
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