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Tag: mobile

Total Results: 10757

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Online travel giants lead next-generation app install marketing
Published: April 24, 2014
HotelTonight and Hotels.com are two early adopters of mobile application install ads that provide important learnings for marketers that are just now looking to test the growing options in this area, including new ad units from Google and Twitter.

Coca-Cola, Home Depot put new spin on receipt promotions via mobile
Published: April 24, 2014
Home Depot, Coca-Cola and Makita are teaming up on a new campaign that leverages a print receipt to give away a trip and tickets for the upcoming FIFA World Cup in Brazil.
Facebook’s mobile success heavily focused on apps over Web
Published: April 24, 2014
Facebook delivered its strongest year-over-year growth in advertising in three years during the first quarter of 2014 as the social networking giant sees ongoing success in mobile, which represented 59 percent of its advertising revenue during the first quarter, up from 53 percent in the previous quarter.
Cetaphil takes a swipe at consumer-facing marketing with mobile, social
Published: April 24, 2014
Skin care brand Cetaphil has launched its first fully integrated marketing campaign with a new consumer-facing strategy that broadens awareness and more effectively engages users through mobile and social media.
Mobile Minutes: HBO, mobile home screen, Netflix, T-Mobile
Published: April 24, 2014
Today in mobile marketing - HBO to allow Amazon to stream older shows; Mobile home screen fight begins as tech giants snap up super-apps; Netflix says it opposes Comcast’s merger bid; T-Mobile continues to grow faster.
PayPal, Starbucks pilot beacon-enabled payments using Samsung wearables - Mobile Commerce Daily
Published: April 24, 2014
Today in mobile commerce - PayPal, Starbucks pilot beacon-enabled payments using Samsung wearables; Lux Beauty Boutique's mobile order value exceed Web by 28pc.
Has Google Grid View killed the subject line?
Published: April 24, 2014
By Matt Keiser

Google has made possible something that email marketers everywhere have only dared dream of: optimizing to the open-in-real-time using machine learning.

How Unilever balances inspiration with practicality on mobile
Published: April 23, 2014
While inspirational content does best at capturing the attention and imagination of beauty consumers on mobile, Unilever knows that it cannot overlook the need for more practical how-to’s.
McDonald’s pivots towards native ads to reach younger consumers
Published: April 23, 2014
McDonald’s is switching up its traditionally rich media-heavy mobile advertisements with a new native ad campaign that touts the origins of its coffee drinks.
Post Foods’ Honeycomb swarms Instagram for teenage-focused campaign
Published: April 23, 2014
Post Foods is tapping into Instagram's creative capabilities with a new campaign for HoneyComb cereal that enlists user-generated content to hopefully build long-term engagement.
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