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Tag: mobile


Total Results: 15491

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Guinness taps mobile for St. Patrick's Day social campaign
Published: February 24, 2017
Guinness is calling on customers to engage in a participatory social media campaign that asks them to submit photos of themselves with a classic Guinness foam moustache in an effort to drive social engagement.
The next evolution of influencer marketing
Published: February 24, 2017
By Brian Zuercher

The influencers are at a stage now where they are operating as their own brand with thousands – often millions – of followers who recognize their content and personalities.

How marketers can adjust to YouTube dropping unskippable 30-second ads
Published: February 23, 2017
YouTube is dropping support for the 30-second unskippable ad format, phasing it out over the course of the year, meaning video marketers will have to adjust their strategy to fit shorter video formats.
Activia's latest social video campaign offers empowering message for women
Published: February 23, 2017
A new video campaign from Activia, optimized for mobile viewing, offers women an empowering message of self-confidence in the face of a world that is constantly downplaying what they can do.
Seventeen Magazine partners with Glam app for exclusive mobile looks
Published: February 23, 2017
Seventeen Magazine is working with the Glam mobile application to bring a number of exclusive makeup looks to its mobile readers and customers.
The economics of mobile retargeting
Published: February 23, 2017
By Stefan Benndorf

Maximizing the value of an existing customer base is increasingly important due to the growing penetration of global smartphones, the higher adoption and usage of mobile commerce, and the enhanced competition for global inventory.

Cup Noodles targets music streamers in first U.S. campaign in years
Published: February 22, 2017
Cup Noodles is turning to mobile music streaming to promote its brand with a new SoundCloud campaign that puts the focus on new music.
Contextualized and individualized shopper experience key to mobile campaigns
Published: February 22, 2017
As technology and data get smarter, so will your perpetually connected consumers. They will expect better messaging, more relevant notifications and shopping experiences that are convenient for them.
How artificial intelligence will transform marketing
Published: February 22, 2017
By Oisin Lunny

Consumers are blocking mobile ads, ignoring 80 percent-plus of all emails, and they do not have the time or inclination for voice calls, which are now seen as intrusive.

Pepsi uses mobile hub for NBA-themed Web series
Published: February 21, 2017
Pepsi is heralding the return of one of its most popular mobile marketing campaigns with Uncle Drew, a video campaign with the titular character played by NBA start Kyrie Irving.
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