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Tag: mobile

Total Results: 12945

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Skippy cracks open auto-play video’s potential on Pandora
Published: July 2, 2015
As auto-play video ads increasingly become the norm on mobile platforms, recent efforts from big brands such as Hormel’s Skippy reflect the importance of experiences that are entertaining and native to the environment.
Old Spice muscles in on personal care with interactive game
Published: July 2, 2015
Old Spice, known for its offbeat mobile video, is leveraging an interactive game on both the mobile Web and YouTube with the appeal of pitchman Terry Crews – and his muscles, in particular – to support its body washes and body sprays.
PepsiCo's 50th anniversary strategy bubbles with love for mobile collaborators
Published: July 2, 2015
PepsiCo is showing why it is a mobile leader by giving its 50th anniversary social content strategy a mobile-first look that also shows how it values collaborators who helped build its reputation as an innovator.
Happy 4th of July! Let freedom ring!
Published: July 2, 2015
Mobile Marketer will not publish on July 3 in observance of Independence Day.
Mobile Minutes: Apple Music debuts; Facebook’s video play; Google should buy PayPal; Apple’s e-book ruling upheld
Published: July 2, 2015
Today in mobile marketing - Apple Music debuts with strong artist support; Facebook offers marketers new video ad option that only counts longer views; One way Google could really take on Amazon: Buy PayPal; Apple conspired to fix e-book prices: U.S. appeals court.
Top 10 Q2 mobile-offline activations - Mobile Commerce Daily
Published: July 2, 2015
Mobile Commerce Daily today - Top 10 Q2 mobile-offline activations; Citi addresses demands for easier mobile access with redesigned app.
Brands must move budgets to the world’s most influential mass medium
Published: July 2, 2015
By Mitchell Reichgut

According to eMarketer, mobile advertising spending will surpass the $100 billion mark in 2016, an increase of 430 percent from 2013. Mobile has achieved first-screen status, with average users checking their phones up to 150 times a day, according to Facebook.

Top 10 mobile advertising campaigns of Q2
Published: July 1, 2015
Coca-Cola, Home Depot and Guess are among the brands to be reckoned with in mobile advertising, leveraging a mix of native experiences, social sharing and greater interactivity to boost consumer engagement and awareness of products and services.
Mobile messaging apps challenge marketers to get as personal as possible
Published: July 1, 2015
While marketers are consistently exploring original and innovative tactics to engage consumers, building a narrative via messaging applications is shaping up to become a staple marketing tactic, but the focus needs to be on personalization.

Kraft shifts more of budget to mobile amid summer campaign success
Published: July 1, 2015
Kraft Foods’ summer campaign with LiveNation and Spotify is finding success on mobile and social, prompting the consumer packaged goods brand to shift more of its budget to mobile from desktop.

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