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Tag: mobile

Total Results: 11660

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Apple’s Reader View threatens marketers by hiding ads
Published: October 31, 2014
Apple is taking smartphone content consumption into its own hands with a new tool, explained in the Tips app, that hides Web page ads and removes all other clutter for easier reading.
Honda mobilizes trick-or-treating with Twitter candy coupon
Published: October 31, 2014
Honda is taking advantage of Twitter to surprise and delight consumers on Halloween via a one-day promotion built around an offer for free candy and spooky Vine videos.
Microsoft's cross-platform wearable, fitness strategy attracts Starbucks
Published: October 31, 2014
Microsoft is aiming to differentiate its cloud-based Microsoft Health service and wearable Band in highly competitive sectors by supporting all mobile device platforms, helping it attract big brands such as Starbucks to sign on.
Chicago Tribune app points to redefining of news delivery on mobile
Published: October 31, 2014
Chicago Tribune’s launch of a mobile application that lets users cherry-pick news from specific communities and specific sports teams is the latest step in media organizations’ evolution as audiences increasingly gain the power to control their media choices.
Riot New Media Group tests new native ad feature Infinite Scroll
Published: October 31, 2014
Brooklyn-based Riot New Media Group is testing a new native ad feature on the market, proving that native ads are of appeal to publishers big and small.
Mobile Minutes: Facebook changes journalism; Cinemas ban wearables; Lenovo buys Motorola; Verizon unveils Droid Turbo
Published: October 31, 2014
Today in mobile marketing - How Facebook is changing the way its users consume journalism; Movie theaters ban Google Glass and other wearables; Lenovo closes purchase of Google’s Motorola phone unit; Verizon, Motorola unveil Droid Turbo.
Snacks brands need meaningful content to drive in-store purchases via social - Mobile Commerce Daily
Published: October 31, 2014
Mobile Commerce Daily today - Snacks brands need meaningful content to drive in-store purchases via social; QVC leverages Touch ID for faster payment options.
More Snapchat advertising opportunities are coming fast
Published: October 31, 2014
By Lisa Burdige

Recent stats from comScore and CivicScience report that Snapchat’s penetration is now at about half of 18-24-year-old smartphone users, up from less than one-third a year earlier. This puts Snapchat at the third-most-popular social media channel, but just barely.

FCC proposal would widen opening for mobile video services, advertising
Published: October 30, 2014
In a reflection of how mobile is disrupting the way that television and cable shows are distributed and consumed, the Federal Communications Commission is considering giving Internet-based video distributors wider access to programming.
Mondelez arms in-store reps with mobile access to retail software
Published: October 30, 2014
Mondelez is boosting the effectiveness of its in-store sales force via a partnership with retail software maker StayinFront, part of the snacks company’s deep dive into mobile.
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