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Tag: mobile


Total Results: 13217

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Reese's penetrates autumn marketing overload with football social media contest
Published: August 26, 2015
The Hershey Company's Reese's brand is appealing to college football fans this season by partnering with popular on-air ESPN personalities to get consumers in the game through social media contests, helping it stand out during the fall marketing frenzy.
Colgate fashions red carpet image on Twitter for Latin Grammys
Published: August 26, 2015
Colgate-Palmolive is leveraging social media personalities and various platforms to appeal to fans of the Latin Grammys and appear more luxurious, offering access to an exclusive, invite-only acoustic performance.
Sherwin-Williams complements in-store paint swatches with color visualization app
Published: August 26, 2015
Sherwin-Williams is updating its ColorSnap Visualizer application to enable users to scan individual color chips with their smartphones to virtually paint room scenes, underscoring mobileís effectiveness at complementing in-store browsing.
Mercedes makes match, places mobile ad on Details
Published: August 26, 2015
German automaker Mercedes-Benz is pushing its 2016 GLE through a banner advertisement on Condť Nast menís magazine Detailsí mobile Web site.
Mobile Minutes: Apple shares pare loss; Uber for kids; Android's Marshmallow; IPhone 6 cameras
Published: August 26, 2015
Today in mobile marketing - Apple shares pare loss as Cook says China growth is strong; 'Uber for kids' service Shuddle jumps into carpooling; The next version of Android will be called 'Marshmallow'; Apple to replace some iPhone 6 Plus cameras over blurry photos.
How Chiliís tabletop tablets are driving charity donations and loyalty signups - Mobile Commerce Daily
Published: August 26, 2015
Mobile Commerce Daily today - How Chiliís tabletop tablets are driving charity donations and loyalty signups; Auntie Anneís hops on mobile delivery bandwagon with Postmates integration.
How app search optimization is about to change
Published: August 25, 2015
By Ed Chater

We are almost at a point where users essentially create a curated Web on their device by downloading the apps and services they want and then being able to find the content they need from this curated list of services. This is a change from relying on Google to always curate which publisher has the best content.

Anheuser-Busch plays hide and seek with fans via Instagram
Published: August 25, 2015
Anheuser-Busch has kicked off an interactive hidden-message Instagram campaign, emphasizing the importance of leveraging unique call-to-action content through social media to appeal to users.
H&M leverages trending social media ploy for back-to-school promotion
Published: August 25, 2015
Apparel and accessories retailer H&M is leveraging the staying power of social media quizzes and consumer interest in giveaways with its back-to-school campaign contest.
Mobile ads prove more click-worthy than social sharing buttons: report
Published: August 25, 2015
Consumers on mobile are 11.5 times more likely to click on an advertisement than a social sharing button, proving that brands cannot rely on users to spread branded posts on social media unless there is a direct call-to-action, according to a report from Moovweb.
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