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Tag: mobile

Total Results: 11295

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Dallas Cowboys’ AT&T Stadium enhances in-event experience with mobile
Published: August 20, 2014
The Dallas Cowboys’ home, AT&T Stadium, is enhancing the in-stadium experience for visitors with a mobile application that guides them to seats, concession stands and bathrooms and even lets them post photos to a 130-foot LED display screen.
Calling for nominations: Mobile Women to Watch 2015
Published: August 20, 2014
If you know a smart woman in mobile advertising, marketing, media or commerce who's set to go places, please nominate her for Mobile Marketer's Mobile Women to Watch 2015. Nominations accepted through Sept. 5.
Bebe offers diamonds in exchange for user submissions sporting its denim styles
Published: August 20, 2014
Fashion label bebe is seeking to entice fans with $20,000 worth of diamond jewelry in a contest requesting user-submitted photos of consumers wearing its denim styles.
Retailers must streamline mobile shopping with easy checkout: report
Published: August 20, 2014
Retailers must meet the needs of task-oriented mobile shoppers by streamlining the shopping experience with easy checkout, more user-friendly search/navigation systems and supporting the decision-making process with timely and pertinent information, according to the e-tailing group’s annual mobile shopping report.
Urbanspoon adds top chef recommendations to bolster mobile restaurant search
Published: August 20, 2014
Restaurant and food discovery application Urbanspoon has integrated Chefs Feed, a dining guide powered by the recommendations of the world's top chefs, to fortify mobile’s role in restaurant searches as an influential path-to-purchase catalyst.
WGSN bets on third-party vendors to introduce ecommerce on Instagram - Mobile Commerce Daily
Published: August 20, 2014
Mobile Commerce Daily today - WGSN bets on third-party vendors to introduce ecommerce on Instagram; PayPal boosts mobile purchasing with One Touch.
8 ways mobile can work harder for brands and retailers
Published: August 20, 2014
By Gib Bassett

From the marketing side of the house, mobile continues to be viewed as a promotional channel. With few exceptions, consumer relationship development and nurturing are not part of the conversation in branded goods makers and their retail channel partners.

3 steps that allow mobile programs to build shopper trust
Published: August 19, 2014
By Scott Pulsipher

If mobile is such an opportunity, why are more sales not happening through tablets and smartphones?

Calgary Co-op’s mobile ads drive engagement, cost savings
Published: August 19, 2014
Canadian-based retailer Calgary Co-operative Association recently bet on mobile marketing firm Juice Mobile’s flyer advertisement unit to generate buzz, resulting in a 50 percent lift in engagement over industry standard mobile ads.
Brands focused on effective mobile strategy, Smarties finalists show
Published: August 19, 2014
Brands are thinking more strategically about their mobile campaigns, the finalists for the 10th Mobile Marketing Association (MMA) Global Smarties Awards show.
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