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Tag: mobile

Total Results: 14976

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Lindt's social giveaways get consumers hooked on new product
Published: August 25, 2016
Lindt Chocolate is enticing autumn fans early as the summer comes to an end with activity recommendations accompanied by alluring fall-themed images on Instagram, with a series of contests on Pinterest, Facebook and Twitter promoting its new pumpkin-flavored product.
Old El Paso’s promoted videos on Pinterest yield 4x ad memorability
Published: August 25, 2016
Old El Paso was one of the first marketers to leverage Pinterest's Promoted Video unit by targeting food enthusiasts with a simple recipe and animating the preview as they scrolled back and forth, resulting in four times more memorability than a non-video ad.
Baxter of California joins facts and comedy with new video series
Published: August 25, 2016
Men’s grooming brand Baxter of California is appealing to young consumers with an educational social video series that taps satire and famous comedians to answer men’s questions on grooming with an accompanying informational digital hub.
Mobile Minutes: Best Buy and virtual reality; New digital currency; Spotify's IPO plans; Facebook's political views
Published: August 25, 2016
Today in mobile marketing - Best Buy poised to be virtual reality’s first mainstream test; Big banks plan to coin new digital currency; Spotify has a big wrinkle iron out before it goes public; Find out what Facebook thinks about your political views.
Mastercard transforms The Barclays into testing ground for in-app payments - Mobile Commerce Daily
Published: August 25, 2016
Mobile Commerce Daily today - Mastercard transforms The Barclays into testing ground for in-app payments; Sephora’s new sweepstakes boosts sales, Instagram audience for branded collection.
Chat bots: Turning SMS into a next-gen engagement platform
Published: August 25, 2016
By Tim Fujita-Yuhas

Not only do chat bots help businesses personally answer large volumes of common questions, they also enable companies to meet consumers’ growing preferences to solve problems via messaging versus waiting on hold to talk with a company representative.

Why behavior matters more than thought leadership
Published: August 25, 2016
By Liraz Margalit

You do not want your users to think about using your app, just to use it. The part of our brain that controls habit has nothing to do with conscious thought. How can apps tap into its power?

Nike’s Run Club app update unlaces personalized workouts, adaptive coaching
Published: August 24, 2016
Nike is tightening the strings on its mobile offerings by introducing an updated Run Club application that boasts adaptive coaching options, round-the-clock access to athletic expertise and enhanced social sharing features, such as hashtag challenges and branded stickers.
Annie's cooks up connections with Facebook fans, supporting brand expansion
Published: August 24, 2016
Organic packaged food brand Annie’s is supporting its growth surge with a video campaign on Facebook that leverages a cuteness-factor, hoping to grab users' attention with animals while scrolling through their news feeds.
PNC educates Pinterest users, tapping into established consumer behavior
Published: August 24, 2016
PNC Bank is hoping to make financial information more accessible to consumers with Pinterest boards that focus on fiscal and childhood education, providing knowledge where users are already searching for similar advice.
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