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Tag: mobile

Total Results: 15320

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What does Netflix's download feature mean for competitors?
Published: December 1, 2016
Streaming-media company Netflix has finally answered a major request from consumers by now allowing users to download content instead of only streaming, which could have the potential to dramatically shift the programming consumption space even further.
Sony Pictures' Underworld gets first-ever 3D-interactive promotional lens
Published: December 1, 2016
Sony Pictures’ newest blockbuster film, Underworld: Blood Wars, is getting the mobile treatment with a Snapchat campaign that production company Screen Gems calls the world’s first 3D-interactive Snapchat lens.
Condom brands go head to head on World AIDS Day
Published: December 1, 2016
Condom manufacturers Durex and Ansell are being prompted by World Aids Day to share interactive social campaigns, but both are taking drastically different approaches with the former taking emojis into its own hands and the latter sharing donations.
PayPal's new app turns attention to business-specific mobile needs - Mobile Commerce Daily
Published: December 1, 2016
Mobile Commerce Daily today - PayPal's new app turns attention to business-specific mobile needs; Online, mobile sales outpaced traditional retail this Black Friday: report.
76pc of marketers prioritize social over other mediums for product debuts - Luxury Daily
Published: December 1, 2016
Luxury Daily today - 76pc of marketers prioritize social over other mediums for product debuts; Swarovski runs video on Karlie Kloss’ Klossy channel for authentic push.
Top 4 mistakes that video marketers make
Published: December 1, 2016
By Tom More

With social media, email campaigns, Web pages and video games featuring embedded videos in a variety of styles and formats, the success of a video ad campaign is very much dependent on its originality, quality and relevance.

Twitter bets on Star Wars for entertainment live stream success
Published: November 30, 2016
After conquering sports and politics, Twitter is bringing its live streaming into the entertainment sector with a People Magazine partnership that is likely to garner substantial views as consumers gear up for the latest Star Wars installation.
Zendaya exemplifies how apps are becoming the new celebrity blog
Published: November 30, 2016
Actress and lifestyle blogger Zendaya is the latest example of a celebrity launching a brand application with shopping and live video, as mobile technology gives them the tools to become publishers themselves.
Gucci boasts strongest digital performance among fashion brands: L2 - Luxury Daily
Published: November 30, 2016
Luxury Daily today - Gucci boasts strongest digital performance among fashion brands: L2; Karl Lagerfeld gets personal as guest-editor in chief of Vogue Paris.
5 ways to use real-world insights and data analytics to engage with consumers visiting stores
Published: November 30, 2016
By Anil Mathews

Consumer-centricity and one-to-one relationship building are now core concepts of modern marketing, so getting to know the consumer is vital for retail brands. But we all know this can be challenging in an offline environment.

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