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Tag: mobile

Total Results: 13401

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Relevancy, context can transcend ad-blocking on mobile
Published: October 5, 2015
The advent of ad-blocking on mobile could spur a period of experimentation as marketers unearth different ways to get in front of consumers, with branded content and in-application ads two likely areas of focus.
GM steers branded push for metropolitan car-sharing to new app
Published: October 5, 2015
General Motors is revving up its mobile strategy to better cater to millennials by introducing a car-sharing program that enables New York residents to use a mobile application to reserve a GM vehicle for temporary use.
Goodyear connects with college football fans via USA Today content sponsorship
Published: October 5, 2015
Goodyear is sponsoring this year’s College Football Fan Index from USA Today, helping the brand get in front of consumers who are increasingly accessing sports news from their smartphones.
Kohl's thrills Star Wars fans with product giveaways on Twitter
Published: October 5, 2015
Kohl’s is promoting its unique Star Wars collection through a social media sweepstakes in an effort to build its following on Twitter by encouraging users to retweet content.
Mobile Minutes: Snapchat’s sponsored selfies; Peeple app; T-Mobile customers exposed; Evernote cuts back
Published: October 5, 2015
Today in mobile marketing – Snapchat plans to launch sponsored lenses to make selfies generate ad revenue; Everyone you know will be able to rate you on the terrifying ‘Yelp for people’ — whether you want them to or not; Millions of T-Mobile customers exposed in Experian breach; Evernote’s job cuts are a rare pullback for billion-dollar startup.
Top 10 Q3 mobile and social commerce activations - Mobile Commerce Daily
Published: October 5, 2015
Mobile Commerce Daily today - Top 10 Q3 mobile and social commerce activations; Walmart expands mobile-enabled grocery pickup as shopping habits evolve.
Native app or mobile Web: Where do consumers spend more money?
Published: October 5, 2015
By Ari Weil

By some counts, the argument for native mobile applications has never been stronger. But in making that claim, are we leaving out a huge segment of online businesses?

Heineken simplifies mobile promotion and scores big
Published: October 2, 2015
Heineken’s Champion the Match promotion delivered significantly higher mobile engagement levels and a lower bounce rate compared with a previous effort by significantly streamlining the consumer journey.
Subway unwraps mobile sweepstakes and SMS to court Redskins fans
Published: October 2, 2015
Subway Restaurants’ franchisees are ramping up to court fans of the Washington Redskins football team by rolling out mobile sweepstakes and SMS promotions, proving that sports-based activations are successful in boosting subscription bases.
Laughing Cow snacks on mobile to build cachet with foodie photographers
Published: October 2, 2015
Bel Brand’s cheese brand The Laughing Cow is mixing together big names in food and social media with mobile advertising for its Reinventing Snacking campaign, playing into the consumer trend of sharing images of food on social media.
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