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Tag: mobile


Total Results: 14398

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Snapchat user-generated campaigns take extra due diligence, but reap benefits
Published: May 2, 2016
Starbucks’ recent stumble, after its Snapchat geofilter allowed users to run with it to voice their complaints, reveals the potential dangers of user-generated content campaigns, which may be vital in connecting with young demographics but come with a price.
Toyota's Latin musician Snapchat collaboration intertwines channels for innovative storytelling
Published: May 2, 2016
Toyota is tapping Snapchat and popular Latin musicians to weave an innovative storytelling experience that piggybacks on the Billboard Latin Music Awards with an experience that requires friends to band together.
M&Ms builds charitable engagement via social media-enabled donation triggers
Published: May 2, 2016
Mars’ M&Ms brand is opening up charitable giving opportunities on mobile by encouraging consumers to complete daily social media challenges and raise funds for Red Nose Day by tweeting via #MakeMLaugh, which will trigger a $1 donation each time the hashtag is used.
La Mer renews consumers with “The Art Of Play”
Published: May 2, 2016
Estée Lauder Cos.’ Crème de la Mer is introducing its consumers to the #ArtOfPlay.
Mobile Minutes: Snapchat's Olympics deal; Xiaomi's smartwatch; Google's Trips app; MLB and virtual reality
Published: May 2, 2016
Today in mobile marketing - Snapchat scores unique deal with NBC to showcase Olympics; One of China's hottest startups is launching a smartwatch to rival the Apple Watch this year; Google said to be testing a travel app; Why Major League Baseball teams are turning to virtual reality.
How social influencers are disrupting mcommerce in industries besides retail - Mobile Commerce Daily
Published: May 2, 2016
Mobile Commerce Daily today - How social influencers are disrupting mcommerce in industries besides retail; EBay uncorks more extensive product inventory via wine app collaboration.
Mobile apps vs. mobile Web: Do you have to choose?
Published: May 2, 2016
By Ajay Kapur

In the changing face of mobile commerce, the ongoing debate between mobile apps and the mobile Web is about trade-offs.

Sephora solidifies presence as trusted beauty source with Wishbone adoption
Published: April 29, 2016
Sephora is expanding its digital reach to mobile application Wishbone, where users can vote on comparable photo choices, continuing its ubiquitous presence as a beauty content provider, a strategy that cements its place as a top retailer.
CNN values data in politics news app for digestible consumption
Published: April 29, 2016
CNN has developed a standalone application for users wanting to get an in-depth look at politics and the 2016 election, with a data-driven experience that aims to provide an independent experience from its Web site and on-air content.
DoubleTree tracks sentiment of year-long campaign through social listening tools
Published: April 29, 2016
Hilton's DoubleTree is attempting to shift social conversation regarding travel to a more positive sentimentality by prompting users to share stories of kindness, and will be using social tracking to determine the impact of the campaign.
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