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Tag: mobile

Total Results: 15221

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Subway sandwiches Snapchat between in-store activations, charity for viral goals
Published: October 24, 2016
Sandwich chain Subway is leveraging the still-going-strong pull of Snapchat filters in support of an in-store special, it hopes will go viral, intertwined with charity.
White Castle editorial debut taps mobile video for its core audience
Published: October 24, 2016
Fast food chain White Castle is making its leap into editorial content with a five-part recipe series on YouTube, as it hopes to stand out with millennials who flock to video and entertainment on mobile.
Toyota innovates reality show viewing with interactive mobile elements
Published: October 24, 2016
Toyota is powering an interactive companion application to a popular Univision series, allowing fans to interact with the show to drive engagement beyond simple social media pushes.

Mobile Minutes: Microsoft shares soar; Internet outages across the country; Amazon's grocery ambitions; Samsung's other
Published: October 24, 2016
Today in mobile marketing – Microsoft shares surge past 1999 high; Internet outage swoops in and out of the US; Watch out Walmart. Amazon is coming after the grocery business; Galaxy Note 7 is not Samsung’s only problematic product.
Kenzo, H&M express brand motifs in emoji-form as capsule debut nears - Luxury Daily
Published: October 24, 2016
Luxury Daily today - Kenzo, H&M express brand motifs in emoji-form as capsule debut nears; Luxury market to see 4pc compound annual growth revenue increase by 2020.
SMS is not email
Published: October 24, 2016
By Kalin Kassabov

It is natural to compare SMS to email marketing. Both types of marketing involve sending messages to recipients who have opted in. This comparison, however, should not be carried too far.

USA Today doubles down on VR, risking big on weekly content
Published: October 21, 2016
USA Today is the latest to adopt virtual reality for editorial content, but is doing so in a big way by investing in a weekly news show presented entirely in VR.
Mobile Minutes: Intel vs. Qualcomm iPhones; Tesla rolls out ridesharing; The Nintendo Switch; PayPal's global features
Published: October 21, 2016
Today in mobile marketing – Study shows huge LTE performance differences between Intel and Qualcomm versions of iPhone 7; Tesla says it will roll out Uber-style ride services program; Here's your first look at the Nintendo Switch, Nintendo's next console; PayPal adds more features for sending money overseas.
Marketing to the Smartphonista: A new generation of digital buyers
Published: October 21, 2016
By Harris Bernstein

These shoppers who make purchases on smartphones account for 63 percent of fashion shoppers under 35, and will only continue to grow to represent the bulk of all fashion shoppers in the near future.

The Telegraph upgrades app to deliver news to a mobile-savvy audience
Published: October 20, 2016
The online arm of famed British broadsheet The Telegraph has rolled out a redesigned mobile application that contains a bevy of features to optimize mobile news consumption for its half-million readers.
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