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Tag: mobile

Total Results: 14537

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Real Technologies gives branded emojis a makeover in new app partnership
Published: May 28, 2016
Makeup brush brand Real Techniques is getting in on the ground floor of the latest innovation with emojis via an application that automatically transforms key words into branded emojis.
Are the days of cheap mobile search over?
Published: May 27, 2016
While Google’s recent AdWords update is receiving a warm welcome thanks to larger ad formats, fewer top paid placements means marketers will have to pay more to get noticed on mobile.
Microsoft tries to mitigate pitfalls of user-generated content
Published: May 27, 2016
Microsoft and Best Buy are partnering for a campaign to spread promotion of the benefits of Microsoft Office through a user-generated campaign that tries to maintain control and prevent rogue content from being distributed.
Mobile location data is accurate up to 30 meters: report
Published: May 27, 2016
While mobile location data is accurate up to 30 meters on average, a new report from PlaceIQ suggests there are significant variations in accuracy depending upon a number of factors, potentially impacting marketers' programs.
Mobile Minutes: Facebook dumps FBX; Twitter curtails buy buttons; Snapchat raises $1.8B; PayPal ditches apps
Published: May 27, 2016
Today in mobile marketing – Facebook goes all-in on mobile with dumping of Web ad platform; Twitter shifts strategy on commerce ads; Snapchat raises $1.81 billion in new funding round; PayPal to Microsoft, BlackBerry, and Amazon Kindle: Buh-bye.
Will mobile-driven price matching accelerate as Walmart doubles down? - Mobile Commerce Daily
Published: May 27, 2016
Mobile Commerce Daily today - Will mobile-driven price matching accelerate as Walmart doubles down?; Rite Aid beautifies social media contests to drum up sales.
Have a safe, relaxing Memorial Day weekend
Published: May 27, 2016
Mobile Marketer will not publish on Monday, May 30, in observance of Memorial Day. Thanks to all veterans for your service to our country.
What Bono’s One campaign teaches us about business in the new economy
Published: May 27, 2016
By Lauren DeLisa Coleman

When Bono’s organization talks, people listen.

Mountain Dew scales up VR content strategy with Shazam, dedicated hub
Published: May 26, 2016
PepsiCo’s Mountain Dew is scaling up its virtual reality content strategy with a new campaign on Shazam, YouTube 360, Facebook 360 and a dedicated hub, for an immersive experience showcasing two limited-edition flavors and encouraging viewers to vote for their favorite.
Mobile messages lack real-time context, causing 90pc to opt out: Forrester
Published: May 26, 2016
While consumers are interested in receiving notifications that provide timely information, marketers have not yet mastered the use of real-time contextual data, resulting in 90 percent choosing to stop receiving this content, according to a new report from Forrester Research.
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