Welcome to Mobile Marketer. Skip directly to: main content, navigation, search box.

Tag: mobile

Total Results: 13085

   Displaying: 1 - 10

Calvin Klein seduces Tinder users in brand’s latest jeans campaign
Published: July 30, 2015
Calvin Klein is rolling out its first-ever campaign on the dating application Tinder, but the brand should beware of invasive advertising, as users on the app may not be as inclined to marketing in the same manner as on other platforms.
Facebook adds $1B in ad revenue, with mobile’s share topping 75pc
Published: July 30, 2015
Facebook tapped into an additional $1 billion in ad revenue during the second quarter compared to a year ago, with mobile’s percentage topping 75 percent for the first time as big brands followed consumers to where they are increasingly spending their time.
Victoria’s Secret unhooks new line with Angel-stamped Instagram, Snapchat takeovers
Published: July 30, 2015
Victoria’s Secret is celebrating the release of the new Body by Victoria bra and simultaneously promoting a new roster of Angel ambassadors by handing over the brand's Instagram and Snapchat accounts to four models as they capture their globetrotting experiences.
Baltimore Ravens’ emoji keyboard sees 53K downloads in first weekend
Published: July 30, 2015
Recognizing that emojis can be a fun way for mobile-savvy sports enthusiasts to express team spirit, the Baltimore Ravens recently launched a customized, team-branded keyboard, complete with a Ravens helmet and Ray Lewis’ jersey, that was quickly embraced by fans.
Mobile Minutes: T-Mobile grows; Windows 10; Yelp struggles; SMBs embrace mobile
Published: July 30, 2015
Today in mobile marketing – T-Mobile to take No. 3 slot from Sprint: analysts; Windows 10 marks turnaround moment for Microsoft; Yelp cuts revenue guidance, chairman to step down; Mom-and-pop shop? There's an app for that.
Subway catches up with mobile ordering blitz via PayPal collaboration - Mobile Commerce Daily
Published: July 30, 2015
Mobile Commerce Daily today - Subway catches up with mobile ordering blitz via PayPal collaboration; The Cheesecake Factory snacks on mobile payments with app pilot.
6 mobile-oriented services to complement the live operator experience
Published: July 30, 2015
By Gary Schwartz

While voice communication will remain the call center's pillar, here are a number of key next-generational services that can complement and enhance the live operator experience.

Old Navy adds star power to back-to-school push with YouTube personalities
Published: July 29, 2015
As younger consumers increasingly become enamored of YouTube personalities over mainstream television and film stars, Old Navy is the latest big brand to recognize the potential of connecting with the fans of these new digital celebrities as it heads into the crucial back-to-school shopping period.
Twitter’s new momentum could build in second half with Project Lightning
Published: July 29, 2015
Following months of reports that advertisers have been abandoning Twitter, the microblogging platform surprised yesterday with better-than-expected earnings and advertising revenue, initially sending shares higher in after-hours trading.
EBay’s discontinuation of specialty apps points to much-needed streamlining
Published: July 29, 2015
Peer-to-peer digital retailer eBay’s decision to discontinue its specialty applications, including eBay Valet, showcases the need for marketers to offer one overarching app if they wish to streamline their mobile offerings.
Please click here to register now!