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Tag: mobile

Total Results: 12265

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Toyota builds ties with TV viewers via mobile-enabled interactive ad
Published: February 27, 2015
Toyota is the first automaker to leverage technology enabling television viewers to interact with an ad using a mobile device or their remote control as the brand looks to strengthen relationships with consumers increasingly interested in multi-screen experiences.
Facebook TV ads touting power of friendship reflect exodus of teens
Published: February 27, 2015
Facebook risks being seen as struggling to halt a mass departure of teen users from its site with a television branding campaign in Canada and Britain that casts it as a family-reunion ground.
FCC’s net neutrality OK raises worries of mobile over-regulation
Published: February 27, 2015
The Federal Communications Commission’s stunning decision to regulate broadband Internet service as a public utility opens the door for a flood of legal challenges, more Congressional debate and the possibility of over-regulation in the competitive wireless carrier space.
Starwood Hotels fulfills event requests and personalization via new app
Published: February 27, 2015
Starwood Hotels is making a strong push to spruce up events and conferences held at its properties with its new ProMeetings mobile application, which enables event planners who belong to the brand’s rewards program to submit requests directly to employees for immediate fulfillment.
New York Times’ overhauled Android app features more swiping
Published: February 27, 2015
The New York Times has relaunched its Android mobile application, acknowledging consumers’ demand for an efficient, effective user experience on mobile by including shortcuts for quick swiping and a streamlined layout for tablets.
Mobile Minutes: Google's search ads; 5G revolution; Android for Work push; Health care's mobile moments
Published: February 27, 2015
Today in mobile marketing - Google, reaching for revenue, will allow search ads in Play store; Mobile industry’s 5G revolution heralds the rise of the machines; Google expands push into workplace with Android for Work effort; Apps bring health care into 'mobile moments.'
Sephora holds first sweepstakes on Snapchat to up social clout - Mobile Commerce Daily
Published: February 27, 2015
Mobile Commerce Daily today - Sephora holds first sweepstakes on Snapchat to up social clout; Spotify, Facebook tap carrier billing for streamlined checkout.
Q&A: NetSuite CMO Fred Studer on the state of cloud business software
Published: February 27, 2015
Nearly 24,000 marketers worldwide use NetSuite's cloud business software to run their business. Such a deep bench of clients gives the company unique insight into evolving market trends. This Q&A with NetSuite's CMO sheds light on what is working and what is not.
Q4 2014 mobile site performance benchmark report
Published: February 27, 2015
The second installment in a new exclusive series, this publication is reporting on quarterly mobile site performance as monitored by Catchpoint Systems. Find out in this installment how leading brands in the retail, banking and travel sectors fared.
Snickers satisfies need for authenticity with new selfie-driven effort
Published: February 26, 2015
A recent deluge of me-too selfie campaigns lack the kind of authenticity required for success, but Snickers hits the nail on the head by updating its popular “You’re Not You When You’re Hungry” campaign for the mobile era.
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