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Tag: mobile

Total Results: 13656

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Emoji word of the year reflects importance of visual communication
Published: November 25, 2015
The Oxford Dictionary has named an emoji as the official word of the year, revealing a major shift in consumer behavior towards mobile and visual communication, which is likely to incite more marketers to incorporate imagery in their messaging.
Subaru targets holiday travelers with driving-conditions map in Weather Channel app
Published: November 25, 2015
Just in time for one of the busiest driving periods of the year, automaker Subaru is teaming up with The Weather Channel to sponsor a new map layer in the latter’s mobile application that provides current road conditions so users can choose the safest routes.
Q&A: CBSN celebrates a year of delivering breaking news on mobile
Published: November 25, 2015
This month marks the one-year anniversary of CBS’ launch of streaming news network CBSN, with mobile proving to be a draw and delivering an average viewing time of 24 minutes.
Holiday Inn Express drizzles excitement on mobile via breakfast emojis
Published: November 25, 2015
Holiday Inn Express is edging out hotel competition on mobile by rolling out its first emoji keyboard to celebrate the brand’s Express Start breakfast bar, featuring food-themed characters such as cinnamon rolls and oatmeal.
Mobile Minutes: Apple’s iOS programming language; Mobile-only bank Atom; Mobile-only Black Friday; Beacons still not big
Published: November 25, 2015
Mobile Minutes – Apple’s Swift iOS programming language could soon be in data centers; We can be as disruptive as Uber: Mobile-only bank; Some hot Black Friday deals mobile only; Apple's failed retail revolution: Beacons still won't be big on Black Friday.
Q&A: LexisNexis on biometrics’ emerging risk and undeterred growth - Mobile Commerce Daily
Published: November 25, 2015
Mobile Commerce Daily today - Q&A: LexisNexis on biometrics’ emerging risk and undeterred growth; Kohl’s ups its mobile game for week-long Cyber Monday celebration.
How to boost holiday media without overindulging in redundant ads
Published: November 25, 2015
By Shachar Orren

Whether it is because your budget needs to get used up before the New Year, or because you want a cut of the consumer holiday spend pie, I suggest keeping the extra spending this time of year to a minimum.

Coca-Cola builds closer relationships, distribution efficiencies via delivery app partnership
Published: November 24, 2015
In a reflection of how consumer packaged goods marketers are embracing a mix of mcommerce and new distribution methods to get closer to their customers, Coca-Cola has launched Sprite Zero in India exclusively on the Grofers grocery delivery application.
Sephora incentivizes app downloads with Black Friday sneak peeks
Published: November 24, 2015
Sephora is driving downloads of its mobile application by taking to Snapchat to advertise exclusive first looks at doorbuster deals that are visible to app users several days before sales hit stores.
MMA pulls from Nestle, Chase and Chobani for newest board directors
Published: November 24, 2015
The Mobile Marketing Association is inducting mobile innovators from big brands for its 2015 Global Board of Directors, with a noticeable increase in the representation of mobile advertising specialists.
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