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Tag: mobile

Total Results: 14701

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Crystal Pepsi blends 90s nostalgia with mobile gaming for a new generation
Published: June 30, 2016
PepsiCo is relaunching Crystal Pepsi to capitalize on the growing interest in 90s nostalgia and has recreated the iconic Oregon Trail game to up the ante on a campaign the marketer hopes will go viral.
Airside Mobile buckles in beacon-enabled push notifications for airport travelers
Published: June 30, 2016
Travel application Airside Mobile is leveraging contextual- and location-based push notifications to drive direct downloads among Android users in several major airports and inform them of experiences in their vicinity.
Unilever taps auto start-stop mobile video ads for billing transparency
Published: June 30, 2016
Unilever brands Knorr, Rexona and Magnum are pushing out mobile video ads with an auto start-stop function that are less intrusive for consumers while enabling the marketer to only pay for visible impressions.
Allrecipes heats up personalized food feeds, social sharing on app
Published: June 30, 2016
Meredith Corporation’s Allrecipes digital hub is revamping its mobile application with a bevy of new cooking-friendly features, including a personalized food feed displaying trending meal inspiration, profiles for home cooks and easier recipe sharing on Facebook.
Mobile Minutes: Facebook downgrades media pages; Chatbot lawyer; Amazon’s ad-subsidized phones; Walmart's free shipping
Published: June 30, 2016
Today in mobile marketing – Facebook to prioritize posts from friends over media pages; Chatbot lawyer overturns 160,000 parking tickets in London and New York; Amazon slashes prices on budget phones by half – but there's a catch; With Amazon in sight, Walmart to offer free shipping for 30 days.
Pinterest bets on shopping bag feature to corner social media commerce - Mobile Commerce Daily
Published: June 30, 2016
Mobile Commerce Daily today - Pinterest bets on shopping bag feature to corner social media commerce; Target’s Cartwheel app update maps shoppers directly to product deals.
Mobile fraudsters gone in a device flash
Published: June 30, 2016
By Ting-Fang Yen

Device fingerprinting – collecting information from a device for the purposes of identification – is one of the main techniques used by online services for fraud detection. The goal is to recognize “bad” devices used by fraudsters, such that they can be identified even when other attributes such as user names or IP addresses change.

Bud Light promotes mobile-supported happy hours via instant win sweepstakes
Published: June 29, 2016
Anheuser-Busch’s Bud Light brand is prompting consumers to take advantage of summertime happy hours by offering an incentive to kick back and relax, enabling fans to participate in a mobile-optimized sweepstakes for the chance to win branded merchandise and a trip to the Bud Light Convention.
How Walmart is cultivating social intelligence for interdisciplinary strategy
Published: June 29, 2016
Walmart is building a social analytics command center in its headquarters as it looks to adopt an interdisciplinary approach to leveraging data insights.
Smokey Bones taps users to grow its geolocations tags via a contest
Published: June 29, 2016
Chain restaurant Smokey Bones Bar and Fire Grill has launched a creative push to grow its geolocation tags on Instagram involving a contest that encourages customers to upload photos of their unique burger creations with their location.
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