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Tag: mobile

Total Results: 11408

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Social media grows too big for Apple to ignore
Published: September 15, 2014
Apple has tended to avoid social media but this could be starting to change as the latter's influence continues to grow and the technology brand moves deeper into its post-Steve Jobs phase.
EBay to launch mobile ad network as in-app opportunities grow
Published: September 15, 2014
EBay, already a leader in embracing mobile to engage consumers, wants to translate that success into a new revenue opportunity by giving other brands the chance to leverage its first-party data for targeted in-app advertising opportunities.
History Channel raises creativity bar with takeover native ad units
Published: September 15, 2014
The History Channel and on-demand media streamer Netflix are a few initial experimenters to try new native ads that appear on publishing Web sites and take over the user’s entire screen.
British marketers’ relevant mobile ads are well received: report
Published: September 15, 2014
As marketers in Britain continue to move away from broadly targeted mobile ad campaigns, consumers say they are more likely to find ads informative and helpful compared to last year, according to a new report from xAd and Telmetrics.
Mobile Minutes: Facebook wants YouTube?; Government vs. Yahoo; Mobile apps' privacy; Parisian mobile guide
Published: September 15, 2014
Today in mobile marketing - Facebook tries to muscle in on YouTube; Government’s threat of daily fine for Yahoo shows aggressive push for data; Privacy lapses riddle majority of mobile apps, data protection authorities find; Mobile app guides to visiting Paris.
Q&A: Duane Reade’s Calvin Peters on combining social, mobile and content - Mobile Commerce Daily
Published: September 15, 2014
Mobile Commerce Daily today - Q&A: Duane Reade’s Calvin Peters on combining social, mobile and content; Ted Baker pinpoints high-quality Pinterest followers to promote new collection.
The sharing economy comes to Apple – but not in the way you think
Published: September 15, 2014
By Vanessa Horwell

The following prediction is not meant to shock as much as it is intended to acknowledge Apple’s new reality: 2014 may well be the last year that Apple cloaks itself in exclusivity, selective media outreach and surprise announcements when it launches new products and technologies.

Omniplatform is biggest change in mobile this year, says Zappos exec
Published: September 12, 2014
NEW YORK – A Zappos executive at the Mobile Marketing Summit: Holiday Focus 2014 conference said that Apple and Google’s efforts to create seamless experiences across devices will drive the biggest change in marketers’ mobile strategies this year and next.
Publishers’ native advertising programs move past experimental stage
Published: September 12, 2014
Now that news sources The HuffPost Partner Studio, American Lawyer Media’s BrandPerspectives, Washington Post’s BrandConnect and Slate’s SlateCustom have spent months testing native advertising through Polar’s MediaVoice, the next stage is to provide advanced analytics so that brands can justify the investment.
Mobile Minutes: Apple's smartwatch play; Improving IT relationships; SAP, Ericsson team up; Facebook tests posts
Published: September 12, 2014
Today in mobile marketing - Apple’s smart smartwatch play: Let developers find the killer app; What marketers can do today to improve their relationship with IT; SAP, Ericsson team up for mobile management and apps; Facebook is testing self-destructing posts.
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