Tag: mobile

Total Results: 9120

Office for mobile is key to Microsoft’s future. Anyone home?

Published: May 17, 2013

While cofounder Bill Gates stepped away from the CEO’s job in 2000, handing over the day-to-day running to lieutenant Steve Ballmer, he cannot be blind to the obvious: his legacy is about to be undone. Unless Microsoft gets its product and customer focus right, it will wither on the vine.

How to break into mobile native advertising

Published: May 17, 2013

As marketers continue to look for new ways to develop mobile advertising, native advertising is catching the eye of marketers. However, understanding the right context and content that works with these nascent advertising models is tricky.

Heineken incentivizes app usage via augmented reality, contests

Published: May 17, 2013

Heineken is launching a mobile application as part of a summer promotion that is aimed at driving repeat usage with contests and content that keep users coming back regularly.

IPhone impressions grow 28pc quarter-over-quarter: report

Published: May 17, 2013

Not only did impressions from Apple’s iPhone grow quarter-over-quarter, the manufacturer also raked in more than one-third of Millennial Media’s market share during the first-quarter of 2013, according to a new report.

Can Google make a play in mobile search-based offers? - Mobile Commerce Daily

Published: May 17, 2013

Mobile Commerce Daily today - Can Google make a play in mobile search-based offers?; Marble Slab Creamery, MaggieMoo’s builds loyalty programs by 32,000 consumers.

Getting to mobile commerce: The build vs. buy decision

Published: May 17, 2013

By Andy O'Dell

When retailers are looking at the build versus buy scenario, the decision quickly boils down to economics.

6 tips for improving mobile customer experience

Published: May 17, 2013

By Ian Truscott

Gartner predicts that in 2013 mobile devices will overtake PCs as the most common Web access device worldwide. What can marketers do to prepare for the mobile shift?

Google beats Apple to market with music streaming as iTunes looks outdated

Published: May 16, 2013

Google’s new music streaming service is the latest sign that the Apple iTunes model for music is starting to look outdated as users increasingly migrate to cloud-based subscription services such as Spotify.

Coca-Cola places mobile at core of digital summer marketing

Published: May 16, 2013

Coca-Cola is making a big bet on mobile and social this year to connect with consumers while outdoors in what the brand claims to be its biggest summer promotion to date.

ABC tackles in-app metrics with new measurement tool

Published: May 16, 2013

ABC is aiming to get a better understanding of its mobile application users for advertisers with a new trial program with Nielsen, pointing to the growing interest in mobile video and display advertising.