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Tag: mobile

Total Results: 12091

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Snapchat deals with Hearst, CNN, ESPN underscore broad appeal beyond millennials
Published: January 28, 2015
While Snapchat has been a hit with millennials, brands and publishers are finally realizing the potential to target specific segments of its 100 million-plus monthly users with forms of traditional content as CNN and ESPN join the new Discover platform.
IPhone 6 a success even as device proliferation threatens to undercut iOS
Published: January 28, 2015
While the iPhone 6 is a success, driving record quarterly sales for Apple, the company will find itself increasingly challenged to hold onto market share as the number of connected devices continues to proliferate.
Juno’s marketing lesson: Do not use hysteria to drive a message
Published: January 28, 2015
Winter storm Juno epitomized forced marketing to forced hysteria, as forecasters who predicted a crippling blizzard would paralyze the metropolitan New York area missed the mark by a mile.
CBSN finds mobile drives 26pc of live streaming news views
Published: January 28, 2015
Since its launch in November, CBS News’ live-streaming video news channel CBSN is driving omnichannel engagement, with 26 percent of viewers consuming content from mobile devices.
Bonneville boosts listener engagement, saves money with SMS push
Published: January 28, 2015
Bonneville International is leveraging SMS messaging to better engage audiences across its portfolio of radio stations in contests and sweepstakes while reducing costs.
Mobile Minutes: Facebook denies hack; Twitter predicts heart disease; Lyft app rebranding; Message apps still trending
Published: January 28, 2015
Today in mobile marketing - Facebook denies ‘lizard squad’ hacking claim; Twitter can help to predict heart disease; Lyft is completely overhauling its look, starting with its fuzzy pink mustaches; Why apps for messaging are trending.
Dunkin’ Donuts cracks the formula on loyalty with mobile’s help - Mobile Commerce Daily
Published: January 28, 2015
Mobile Commerce Daily today - Dunkin’ Donuts cracks the formula on loyalty with mobile’s help; Netflix, Royal Caribbean cozy up to snowbound on mobile.
Design and the future of retail in quest of millennials
Published: January 28, 2015
By Dan Hodges

As more millennials use smartphones for everyday purchases, they are rapidly shaping the future of the retail industry by changing how consumers buy products.

Kia’s Game On tennis app serves up wearable thrill
Published: January 27, 2015
Fresh from a successful first year, Kia’s Game On tennis serve-return application is moving into wearables, allowing players to return serves from televisions or laptops by using a smartwatch instead of having to hold a smartphone.
Google, Cablevision mobile service a wake-up call for wireless carriers
Published: January 27, 2015
Google and Cablevision are delivering a hard kick in the pants to the wireless carrier industry’s moribund business model with a plan to prepare new cell phone services, reinforcing a Strategy Analytics report that suggests carriers’ revenue slump represents a missed opportunity to properly address customers’ needs.
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