Welcome to Mobile Marketer. Skip directly to: main content, navigation, search box.

Tag: mobile


Total Results: 15146

   Displaying: 1 - 10

Why BlackBerry’s departure from smartphone production means little to mobile marketers
Published: September 30, 2016
Two years shy of the twentieth anniversary of its first smartphone, BlackBerry is shutting down development of all production and hardware, although experts claim this news offers little relevancy for marketers in the mobile space.
Mobile Minutes: Facebook at Work; Citigroup vs. Venmo; Spotify in Japan; AI ethics group
Published: September 30, 2016
Today in mobile marketing - Facebook at Work to start doing the business next month; Citigroup teams up with rival banks to fight Venmo; Spotify debuts in Japan, complete with karaoke lyrics; Facebook, Google, Amazon, IBM and Microsoft join forces on AI ethics.
80pc of consumers experience mobile shopping satisfaction despite security concerns: report - Mobile Commerce Daily
Published: September 30, 2016
Mobile Commerce Daily today - 80pc of consumers experience mobile shopping satisfaction despite security concerns: report; H&M, Sephora nab early entry into Kik’s fashion bot shop.
Mr Porter builds two-screen shopping experience with Apple TV app - Luxury Daily
Published: September 30, 2016
Luxury Daily today - Mr Porter builds two-screen shopping experience with Apple TV app; UHNW population to grow 50pc by 2020: Wealth-X.
The case for reward-based advertising
Published: September 30, 2016
By Adam Cohen-Aslatei

You can praise native ads all you want, but it is not a silver bullet. You can say that brands are becoming publishers until you are blue in the face, but the fact is that the vast majority of digital ads are still intrusive, irritating and, increasingly, creepy.

Johnnie Walker’s multichannel mentorship program taps Amazon Alexa, chatbot activations
Published: September 29, 2016
Scotch whisky marketer Johnnie Walker’s new digital mentorship program employs an on-the-go educational spin, enabling consumers to learn about the brand’s history via an Amazon Alexa skill and receive cocktail recommendations from a Facebook Messenger bot.
Uber partners with Sears-owned Shop Your Way, offering riders rewards credit - Mobile Commerce Daily
Published: September 29, 2016
Mobile Commerce Daily today - Uber partners with Sears-owned Shop Your Way, offering riders rewards credit; Skechers supplements in-store experience with Instagram-integrated commerce app.
Sentient Jet rolls out booking app behind its most successful summer - Luxury Daily
Published: September 29, 2016
Luxury Daily today - Sentient Jet rolls out booking app behind its most successful summer; Dior showcases atelier’s women for role model discussion on Instagram.
Mobile fuels tectonic shifts in auto and transportation industries: GM exec
Published: September 28, 2016
NEW YORK - An executive from General Motors discussed the state of mobile at the MMA SM2 Innovation Summit 2016 and highlighted the way it has fueled innovation and change within the automotive industry.
Coty exec: 2016’s biggest mobile trends include utility, data
Published: September 28, 2016
NEW YORK – A Coty Inc. executive at the MMA SM2 Innovation Summit 2016 claimed that some of the main mobile marketing trends she noticed this year centered on data and utility, proving that personalization trumps all when it comes to running a successful campaign.
please click here to download now!