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Tag: mobile

Total Results: 14815

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How to create Facebook videos that break through and get noticed
Published: July 25, 2016
Huffington Post and Daily Mail are some of the top publishers dominating the Facebook video scene in recent months thanks to unique content that leverages feel-good human-interest stories, top news and interesting science.
Ghostbusters rolls the dice on mobile gaming
Published: July 25, 2016
Colombia Pictures’ Ghostbusters film is lending its characters to the popular mobile game Yahtzee with Buddies to appeal to its key audience as part of a multifaceted campaign on trending applications.
Perfect365 blends beauty influencers, augmented reality, products to drive sales
Published: July 25, 2016
Beauty retailers such as Ipsy and Nudstix are among the several brands reaping the benefits of Perfect365's new Explore tab that allows users to browse augmented reality videos from their favorite social influencers to better find and buy products.
Mobile marketing in review: Investing in second chances
Published: July 25, 2016
With few marketers rating their mobile experiences as excellent, many hope to get it right the second time. Watch this video for the full analysis.
Mobile Minutes: Apple Watch sales; Redbox trials streaming service; Google’s museum app; Banking apps accelerate
Published: July 25, 2016
Today in mobile marketing – Apple Watch sales fall 55pc in second quarter, IDC report says; Redbox testing new streaming service (exclusive); Google’s new app brings hundreds of museums to your phone; Banking via Web sites in decline as mobile apps take over.
Push notifications, mobile appointment booking dominate back-to-school commerce efforts - Mobile Commerce Daily
Published: July 25, 2016
Mobile Commerce Daily today - Push notifications, mobile appointment booking dominate back-to-school commerce efforts; Visa, PayPal consolidate audiences to streamline mobile payments, enhance security.
To move forward, Snapchat must look to Instagram
Published: July 25, 2016
By Luis Sanz

Snapchat is a marketer’s dream, with users watching 8 billion videos per day and spending an average of 30 minutes inside the application. With such a prominent influence – ranking as the fastest-growing social network among millennials – there is ample talk about how Snapchat will monetize, especially given its ephemeral nature.

Branded, sponsored content are working in early efforts to evade ad-blocking
Published: July 22, 2016
Marketers’ efforts to circumvent ad-blocking are showing signs of being effective, with one new report revealing that branded content is driving higher brand recall than pre-roll ads for some while separate research found that sponsored posts on Instagram are hitting the mark.
Nature Valley feeds Facebook engagement via sentimental video
Published: July 22, 2016
General Mills’ Nature Valley brand is leveraging the cachet of emotionally charged mobile video with clips of consumers sharing messages of encouragement to loved ones on Facebook, an initiative that has sparked positive responses from thousands of users.
Amex blends Snapchat, rewards, in-app push for engaging festival experience
Published: July 22, 2016
American Express is sponsoring the new Panorama Music Festival and providing an experience within the event's mobile application and on Snapchat that merges content with rewards in an effort to appeal to music fans.
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