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Tag: mobile


Total Results: 13985

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Is Twitter's $1M price tag for branded emojis worth it?
Published: February 8, 2016
Twitter’s $1 million price tag for branded emojis during the Super Bowl suggests takers such as Anheuser-Busch and PepsiCo see significant value in the still-new marketing tactic, but others should get a handle on measurement before diving in.
Mobile marketing week in review: Data mining and the Super Bowl
Published: February 8, 2016
Increasingly sophisticated data mining and its impact on mobile marketing was a big topic last week in mobile marketing, as evidenced by news from Kia and Google. For the full analysis, watch this video.
CVS' branded Valentine's Day hashtag transforms unlikely products into gifts
Published: February 8, 2016
CVS is leveraging the pull of hashtags to get Twitter users in the Valentine’s Day spirit, sharing various new ideas to incorporate products into consumers’ gift giving.
Cuties taps mommy bloggers for healthy snacking inspiration
Published: February 8, 2016
Sun Pacific clementine brand Cuties is tying its image to Valentine’s Day through partnerships with bloggers and a social media campaign that entices parents looking for healthier treats for their kids.
Mobile Minutes: Facebook’s mobile dominance; Smart rings; Apple Watch summons Tesla; Amazon expands delivery
Published: February 8, 2016
Today in mobile marketing – Facebook's mobile ad dominance squeezes start-ups; Everyone wants to make smart rings – but no one knows what for; Apple Watch can now summon a Tesla; Amazon adds booze to same-day delivery service.
Visa’s open APIs signal battle against Silicon Valley payment platforms - Mobile Commerce Daily
Published: February 8, 2016
Mobile Commerce Daily today - Visa’s open APIs signal battle against Silicon Valley payment platforms; How the Super Bowl gave retailers a mobile-enabled sales touchdown.
Mobile offers and loyalty programs deserve a second look
Published: February 8, 2016
By Alex Campbell

Despite the fact that consumers basically carry computers in their pockets, marketers are still counting on them to get out their scissors and Ziploc bags before heading to the store.

Brands score touchdown with early release of Super Bowl ads on social
Published: February 5, 2016
Super Bowl advertisers raced to release ads early on social media this year as they look beyond simply redistributing content to turning it into a key engagement strategy.
Announcing Mcommerce Summit 2016 New York May 5
Published: February 5, 2016
Register now for the nation's No. 1 conference focused on how retailers are tapping mobile for driving on-device and in-store transactions and how mobile commerce will immensely influence consumer shopping decisions in 2016. Hear speakers from Walmart, Walgreens, IKEA, Staples, Google and Boston Retail Partners share mcommerce strategy and best practice.
Axe and Men's Fashion Week find balance on Snapchat Live Story
Published: February 5, 2016
Unilever’s Axe’s Find Your Magic campaign is now airing on Snapchat through the Men’s Fashion Week Live Story, targeting younger consumers likely to be interested in celebrating individuality.
Please click here to register now !