Tag: mobile CRM

Total Results: 24

Why is mobile hard to integrate into CRM?

Published: December 12, 2011

Brands understand the importance of reaching consumers on their mobile devices, yet many still find it difficult to implement a mobile CRM strategy.

Kikkoman cooks up mobile strategy to drive in-store sales

Published: November 23, 2011

Soy sauce brand Kikkoman has kicked off a mobile marketing strategy that includes mobile calls to action in grocery store aisles.

Why a mobile CRM strategy is key

Published: September 6, 2011

By Jon Jackson

It should be no surprise that one of the newest CRM strategies reflects that larger trend in mobile: the use of apps to engage the consumer.

Texas Motor Speedway enters mobile race via SMS marketing strategy

Published: June 2, 2011

Texas Motor Speedway is targeting younger race fans and building a mobile CRM database via a mobile marketing partnership with Hipcricket.

Webinar on May 25: How Mobile Coupons Drive Revenue and Build a Mobile Database for Men’s Wearhouse’s K&G Superstore

Published: April 26, 2011

Register now for this free hour-long webinar Wednesday, May 25 at 2 p.m. ET focused on how mobile coupons have helped drive traffic and sales and built a mobile database for Men’s Wearhouse chain K&G Fashion Superstore.

Google's prayer? Apple declines NFC support to iPhone 5

Published: March 15, 2011

If the reports are true and Apple declines to have the iPhone 5 support Near Field Communication, it will be a major disappointment to the ecosystem. However, it will also give competitors such as Google a leg-up.

US Coachways claims first mobile customer service system in bus transportation industry

Published: March 9, 2011

US Coachways is attempting to trail-blaze the next generation of customer engagement and group tours by using mobile across its enterprise from customer acquisition to post-engagement customer satisfaction capture.

Does Groupon lawsuit threaten all mobile coupon apps?

Published: February 1, 2011

The most recent lawsuit against deal-of-the-day service Groupon could have a negative impact on the growth of local mobile advertising and couponing.

HBO taps mobile social network to offer discounts for True Blood fans

Published: October 14, 2010

Premium cable TV network HBO is giving fans of its “True Blood” series something to scream about, rewarding them for checking in via the GetGlue mobile social network for entertainment.

Domino’s taps mobile LBS to reward consumers for real-world actions

Published: August 10, 2010

Domino’s Pizza and Jones Soda are among the brands using location-based mobile marketing tactics to reward consumers for their loyalty and to drive repeat purchases.