Tag: mobile CRM

Total Results: 26

Visa taps 2D bar codes for mobile sweepstakes at MWC

Published: February 19, 2010

Visa Inc. collaborated with Neustar Inc. for a mobile sweepstakes to showcase the power of 2D bar codes at the GSMA's Mobile World Congress 2010 in Barcelona, Spain.

American Airlines launches sweepstakes to promote mobile initiatives

Published: November 13, 2009

American Airlines and Research In Motion’s BlackBerry are collaborating on a promotion aimed at introducing travelers to the new AA.com Notification Center.

Mocapay secures $3M in funding for mobile CRM

Published: September 28, 2009

Mobile gift, loyalty and marketing company Mocapay has closed $3 million in funding from Spartan Mobile, Lacuna Venture Fund and other investors.

Coca-Cola’s SMS opt-ins increasing 5-10 percent monthly: Study

Published: September 14, 2009

Since Coca-Cola Co. launched My Coke Rewards three years ago, the mobile program has emerged as one of the most popular consumer packaged goods offerings in mobile marketing.

Snack retailer Doc Popcorn launches mobile gift program

Published: July 20, 2009

Doc Popcorn, a snack-food distributor in malls, sports arenas and concert venues, has launched its mobile "Pop In" card program for customer relationship marketing.

Why mobile is CRM’s next big enhancer

Published: April 6, 2009

By Dustin Rideout

Working for an agency that consults for marketers on traditional CRM and emerging digital strategies, I have noticed our clients asking us, "So, what should our mobile strategy be?"