Tag: mobile Inte

Total Results: 187

How to embrace mobile Web for maximum reach and sales

Published: April 8, 2011

As smartphone adoption increases steadily and HTML5 expands the possibilities of the mobile Web, savvy marketers are embracing the mobile Internet for maximum brand reach and to drive sales in more ways than one.

Mobile advertising should be incorporated into all media buys: Yahoo

Published: April 7, 2011

There is no question as to whether consumers have embraced smartphones with open arms, and the mobile Internet has finally reached enough scale to offer critical opportunities for marketers, according to Yahoo Inc.

Future of mobile Internet is through social networks

Published: February 1, 2011

By Paul Amsellem

The ongoing mobile turf war between Apple, Google, Microsoft, Nokia and BlackBerry may change completely with the entry of a new player who will redefine the mobile Internet's most potent use.

Golf Channel taps on-air mobile platform to drive interactivity with Grey Goose-sponsored show

Published: January 11, 2011

Vodka brand Grey Goose is activating its sponsorship of the Golf Channel’s “19th Hole” show via branding on the television network’s on-air SMS calls-to-action.

Boom in new Android users accessing Wi-Fi after holidays: JiWire

Published: January 11, 2011

The number of new Android users accessing the mobile Web via Wi-Fi is up 48 percent for the most-recent post-holiday period, according to JiWire.

Monster.com makes mobile a top priority for 2011

Published: January 3, 2011

With mobile-savvy Generation Y job-seekers the most in-demand group among employers, Monster.com plans to continue to ramp up its mobile initiatives over the course of 2011.

Mobile Internet usage sees explosive growth in 2010: Opera

Published: December 28, 2010

Opera’s November State of the Mobile Web report reflects on a year of growth for the mobile Internet, with users browsing an incredible 340 billion pages in the first 11 months of 2010.

Chevrolet drives Cruze awareness via ESPN mobile Web sponsorship

Published: December 21, 2010

General Motors’ Chevrolet is promoting its Cruze sedan with an exclusive sponsorship of the ESPN College Bowl Mania mobile Web portal.

How the mobile Internet affects brands

Published: December 14, 2010

By Jonathan Ellis

Brands need to find solutions on mobile where the consumer can activate the relationship. As technology rapidly advances, we are moving from a push model to one of pull.

Mobile-friendly Web content explodes as number of mobile sites exceeds 3M

Published: November 23, 2010

The rate of global mobile Web content growth over two years has outpaced the growth of the desktop Internet over that same period, according to dotMobi’s Mobile Web Progress study.