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Tag: mobile Internet


Total Results: 184

   Displaying: 51 - 60

ESPN details mobile strategy for 2010 Winter X Games
Published: January 29, 2010
ESPN is targeting action sports fans with a multifaceted mobile strategy surrounding Winter X Games 14 in Aspen, CO, which runs through Sunday, Jan. 31.
Procter & Gamble’s Tampax engages teenage girls on mobile
Published: January 27, 2010
Procter & Gamble is using mobile to strike down young girls’ prejudices about tampons and educate them about the benefits of its Tampax brand.
US Air Force flies with rich-media ads on MTV Mobile
Published: January 7, 2010
The United States Air Force is running rich-media mobile advertising to engage teens and 20-somethings, particularly iPhone users.
Disney outlines mobile strategy
Published: December 31, 2009
A Disney Online executive discussed Walt Disney Co.’s multifaceted mobile strategy in an exclusive interview.
UPS, Safeco sponsoring new NPR mobile Web site
Published: December 22, 2009
Package-delivery giant UPS and insurance company Safeco Corp. are among the brands currently sponsoring National Public Radio’s new mobile Web site.
L'Oreal’s Garnier, EMI Music: mobile 20X more effective than online
Published: December 21, 2009
L'Oreal’s Garnier brand of hair and skin care products and recording-industry giant EMI Music said that mobile advertising drove 20 times the engagement levels as online ads.
ESPN taps mobile to court World Cup soccer fans
Published: December 15, 2009
ESPN is featuring mobile as a central channel in its efforts to connect with soccer fans leading up to and during the 2010 FIFA World Cup in South Africa.
Google expands mobile search to include images, voice, location
Published: December 9, 2009
Google announced that its mobile search platform will now feature images, voice and location at a launch event at the Computer History Museum in Mountain View, CA.
24 Hour Fitness pumps up mobile initiatives
Published: December 4, 2009
24 Hour Fitness, which claims to be the largest privately owned U.S. fitness chain of health clubs, has gone mobile with the My24 iPhone application and a mobile Web site.
Marketers must be discretional with ad formats, placement, design: Study
Published: December 2, 2009
Mobile Internet and email services have gained popularity amongst consumers in the United States and this has serveral implications for mobile marketers.