Tag: mobile Internet

Total Results: 183

Procter & Gamble’s Tampax engages teenage girls on mobile

Published: January 27, 2010

Procter & Gamble is using mobile to strike down young girls’ prejudices about tampons and educate them about the benefits of its Tampax brand.

US Air Force flies with rich-media ads on MTV Mobile

Published: January 7, 2010

The United States Air Force is running rich-media mobile advertising to engage teens and 20-somethings, particularly iPhone users.

Disney outlines mobile strategy

Published: December 31, 2009

A Disney Online executive discussed Walt Disney Co.’s multifaceted mobile strategy in an exclusive interview.

UPS, Safeco sponsoring new NPR mobile Web site

Published: December 22, 2009

Package-delivery giant UPS and insurance company Safeco Corp. are among the brands currently sponsoring National Public Radio’s new mobile Web site.

L'Oreal’s Garnier, EMI Music: mobile 20X more effective than online

Published: December 21, 2009

L'Oreal’s Garnier brand of hair and skin care products and recording-industry giant EMI Music said that mobile advertising drove 20 times the engagement levels as online ads.

ESPN taps mobile to court World Cup soccer fans

Published: December 15, 2009

ESPN is featuring mobile as a central channel in its efforts to connect with soccer fans leading up to and during the 2010 FIFA World Cup in South Africa.

Google expands mobile search to include images, voice, location

Published: December 9, 2009

Google announced that its mobile search platform will now feature images, voice and location at a launch event at the Computer History Museum in Mountain View, CA.

24 Hour Fitness pumps up mobile initiatives

Published: December 4, 2009

24 Hour Fitness, which claims to be the largest privately owned U.S. fitness chain of health clubs, has gone mobile with the My24 iPhone application and a mobile Web site.

Marketers must be discretional with ad formats, placement, design: Study

Published: December 2, 2009

Mobile Internet and email services have gained popularity amongst consumers in the United States and this has serveral implications for mobile marketers.

EBuddy launches paid version of iPhone app

Published: December 2, 2009

Independent Web and mobile instant-messaging service eBuddy has launched eBuddy Pro, a new, premium, ad-free, multi-network mobile IM application.