Tag: mobile Internet

Total Results: 183

Branded apps can generate revenue: MLB.com CEO

Published: September 24, 2009

NEW YORK - During the keynote address at the Apps for Brands event, the CEO of MLB.com said that WAP is running the game in terms of reach, but applications are better for generating revenue.

Adidas mobile campaign lets consumers track London Marathon runners

Published: September 21, 2009

Adidas ran a mobile campaign to extend its sponsorship of the London Marathon.

AutoNation goes mobile

Published: September 17, 2009

Automotive retail giant AutoNation Inc. has launched a mobile Web site to increase its reach and drive additional sales.

Opera CEO speaks to mobile Internet consumption

Published: September 17, 2009

The beta version of Opera Mini 5 recently launched, letting users have a more Web-like browsing experience on their mobile devices.

KFC top consumer brand on mobile Internet: BuzzCity

Published: September 10, 2009

KFC is the top brand for consumers on the mobile Internet, according to a new study from BuzzCity.

Domino’s Pizza exec: Mobile commerce growing at astounding rate

Published: September 4, 2009

Domino’s Pizza is driving traffic to its newly optimized mobile Web site with mobile advertising and seeing a surge in revenue from its mobile commerce platform.

Tiffany & Co. targets luxurious ladies via smartphones

Published: September 3, 2009

Iconic jewelry brand Tiffany & Co. used mobile to promote its new product line to female consumers in their 30s who use iPhone or BlackBerry smartphones.

Cable giant Cox ramps up mobile infrastructure

Published: September 2, 2009

Cox Communications, the third largest cable operator in the United States, has selected Interop Technologies to provide it with mobile services in advance of a major commercial launch.

ESPN exec: Mobile is glue for all we do

Published: August 28, 2009

BRISTOL, CT - ESPN digital media executives stressed that mobile is a key component of the sports network's overall multichannel portfolio and will only grow in importance going forward.

Internal Revenue Service's first mobile campaign sees 30 percent opt-in

Published: August 18, 2009

This past tax season, the Internal Revenue Service ran its first mobile campaign aimed at the Generation-Y demographic to promote its Free File tax program.