Tag: mobile Web

Total Results: 336

Kia elevates brand via 360-degree mobile strategy

Published: February 6, 2012

International carmaker Kia is proving that mobile plays a crucial role in its marketing with a multifaceted campaign that includes mobile Web, advertising and applications.

Clorox taps mobile to take Ingredient Inside program to next level

Published: January 30, 2012

Clorox has rolled out a mobile strategy to support its Ingredient Inside program that educates consumers on what types of fragrances and ingredients are in their cleaning products.

Best-practice tips for building an engaging Web presence on tablets

Published: January 19, 2012

By Doug Heise and Sascha Langfus

While it is clear that marketers cannot ignore the tablet as a channel, the mobile device landscape has become increasingly complex and confusing for brands and consumers alike.

Get ready for considerably higher mobile marketing budgets in 2012

Published: January 13, 2012

Mobile marketing budgets will increase considerably in 2012, but so will consumer expectations of the types of experiences they have interacting with their favorite businesses.

Hearst Television ramps up mobile strategy with PolitiFact partnership

Published: January 5, 2012

Hearst Television is making mobile a priority for election season by partnering with online publication PolitiFact to increase the amount of political coverage on the broadcaster’s mobile Web sites and a political season-themed application.

Univision builds local, national reach with video-centered mobile site

Published: December 19, 2011

Spanish media company Univision is increasing its mobile push with a new mobile site that lets users catch up on their favorite television shows and video clips.

Which mobile channel will be the breakout star in 2012?

Published: December 2, 2011

Industry experts agree that the mobile Web will be the breakout mobile channel in 2012.

Time to cultivate a healthy dose of cynicism with mobile

Published: December 2, 2011

By KF Lai

One of the most valuable traits for any mobile marketer right now is a healthy dose of cynicism.

Tips for retailers to capture mobile sales this holiday season

Published: December 1, 2011

By Bill Goldbach

Retailers will miss out on holiday sales if the mobile shopping experience is too cumbersome for users or if it is perceived as not being secure.

What are the marketing opportunities with Facebook Mobile?

Published: November 23, 2011

There are some exciting opportunities for brands and marketers that want to target mobile consumers on Facebook, the company revealed in an exclusive interview with Mobile Marketer.