Tag: mobile Web

Total Results: 381

Why would you hammer a screw?

Published: May 2, 2013

By Dave Sikora

It is interesting to follow the raging holy war surrounding mobile Web versus native applications.

Making the case for a mobile audit in a consumer-led economy

Published: April 9, 2013

By Craig Besnoy

For most marketers, more customer engagement is occurring from a mobile device than from any other single communication touch point. That has serious implications for the brand.

Top metrics for measuring mobile Web usability

Published: April 3, 2013

While gains have been made in the past year when it comes to tracking metrics for mobile sites, marketers still face many challenges including measuring cross-channel use and device fragmentation.

Wall Street Journal debuts mobile site with intentional design approach

Published: February 15, 2013

The Wall Street Journal, a crown jewel in Rupert Murdoch’s media empire, has launched a mobile Web site for the iPhone that continues its 360-degree embrace of digital media as the new business model for publishing.

Lufthansa revamps mobile presence with new features to better address needs

Published: February 11, 2013

Lufthansa has overhauled its mobile Web site and applications, giving them a new look and additional functionality to meet the needs of customers in what is an increasingly important communication and sales channel for the company.

Tapping into the market of mobile Internet users

Published: February 11, 2013

By John Elliott

Supplied with a selection of smartphones, tablets and a variety of other affordable devices, mobile Internet users are rapidly forming a mass market.

New MySpace mobile debut leaves plenty to be desired

Published: January 27, 2013

By Mike DiMarco

As someone who spends the majority of just about every day researching and writing about the mobile Web, naturally when a company makes a major launch I simply cannot help but flock to my phone and see what its mobile experience is like.

Maximize reach with mobile Web sites

Published: January 16, 2013

By Rachel Pasqua and Noah Elkin

The increasingly common accepted wisdom is that your .com site should be your first concern when getting started with mobile and should almost always come before developing an app.

Cult of Mac leverages touch to drive engagement up 240pc on tablet Web

Published: January 3, 2013

Apple-focused publisher Cult of Mac has seen a 240 percent increase in the number of page views per visit from tablet users since improving its mobile Web experience with more application-like features.

CVS continues push into mobile with new features on optimized site

Published: December 10, 2012

CVS/pharmacy is focusing on enhancing its mobile site with new features to bolster the customer experience.