Tag: mobile Web site

Total Results: 38

Clorox taps mobile to take Ingredient Inside program to next level

Published: January 30, 2012

Clorox has rolled out a mobile strategy to support its Ingredient Inside program that educates consumers on what types of fragrances and ingredients are in their cleaning products.

Tips for retailers to capture mobile sales this holiday season

Published: December 1, 2011

By Bill Goldbach

Retailers will miss out on holiday sales if the mobile shopping experience is too cumbersome for users or if it is perceived as not being secure.

What’s next in mobile authentication?

Published: November 14, 2011

By Bill Goldbach

If you have ever tried logging into a mobile application or Web site from your smartphone or tablet, you know that typing passwords for authentication is at best clunky and, at worst, ineffective.

Google: Effective mobile strategy means HTML5 and screen-agnostic approach

Published: November 3, 2011

The key to an effective mobile Web strategy starts with HTML5 and ends with a screen-agnostic approach, meaning the site is viewable on smartphones and tablets, according to a Google executive.

Google chases brands, retailers as it ringfences mobile Web

Published: November 2, 2011

As Apple continues on its quest to be the king of the applications world, Google is taking another route to the top – the mobile Web.

Boston Globe rolls out subscription model for digital content

Published: October 19, 2011

Publisher Boston Globe is switching to a subscription model for BostonGlobe.com after experimenting with a free model in the past few weeks.

Designing a mobile site for optimal conversion effectiveness

Published: September 13, 2011

By Barbara Green

In the past, retailers thought of their mobile storefront as a kind of showcase, rather than as a real supplement to the ecommerce bottom line. Not so now.

Tips for local advertisers to develop mobile Web sites

Published: September 1, 2011

By Annette Tonti

A recent study from Google and Ipsos OTX shows that 95 percent of smartphone users conduct mobile searches, with 88 percent of those taking an action as a result within a day.

Money Mailer revamps mobile strategy to increase reach

Published: August 2, 2011

Money Mailer jumped head first into mobile this summer with a new mobile strategy that increases the reach of its coupons via a mobile Web site, an application and QR codes.

Meredith bites into mobile with food-related strategy

Published: July 7, 2011

Mobile will play a key role for Meredith as it looks to build a stronger role in food media.