Tag: mobile Web site

Total Results: 47

Making the case for a mobile audit in a consumer-led economy

Published: April 9, 2013

By Craig Besnoy

For most marketers, more customer engagement is occurring from a mobile device than from any other single communication touch point. That has serious implications for the brand.

Wall Street Journal debuts mobile site with intentional design approach

Published: February 15, 2013

The Wall Street Journal, a crown jewel in Rupert Murdoch’s media empire, has launched a mobile Web site for the iPhone that continues its 360-degree embrace of digital media as the new business model for publishing.

Lufthansa revamps mobile presence with new features to better address needs

Published: February 11, 2013

Lufthansa has overhauled its mobile Web site and applications, giving them a new look and additional functionality to meet the needs of customers in what is an increasingly important communication and sales channel for the company.

Creating a good mobile experience

Published: September 6, 2012

By Ryan Dunlap

One of the mobile user’s primary goals is to get information as quickly as possible while completing online tasks on the go.

Progresso cooks up mobile strategy using QR codes, mobile site

Published: August 13, 2012

General Mills’ Progresso brand is taking its first steps into mobile with a QR code campaign and a new Web site that uses responsive design to scale appropriately on mobile devices.

5 things every mobile site needs to deliver

Published: August 10, 2012

By Michael Scully

By 2013, more people will be searching the Web on their mobile phones than on a desktop or laptop.

Impact of mobile devices on ecommerce

Published: July 17, 2012

By
Peter Eckert

Fueling the Internet’s next evolution, mobile devices are solidifying the new retail experience from bricks-and-mortar to the ease of click-to-order.

Which type of mobile channel should a business develop?

Published: May 7, 2012

By
Thomas Coles

Although it may be beneficial to offer every single selling channel to your consumers – just in case they decide they might glance at it one morning on the work commute – in some instances it may be a wasted expense.

Springer Mountain Farms’ mobile strategy grows into key CRM foundation

Published: March 15, 2012

Springer Mountain Farms is building on its mobile strategy with a new site that focuses on weekly specials and new marketing campaigns as it looks to build a strong mobile loyalty program.

Clorox taps mobile to take Ingredient Inside program to next level

Published: January 30, 2012

Clorox has rolled out a mobile strategy to support its Ingredient Inside program that educates consumers on what types of fragrances and ingredients are in their cleaning products.