Tag: mobile Web sites

Total Results: 11

Google: Effective mobile strategy means HTML5 and screen-agnostic approach

Published: November 3, 2011

The key to an effective mobile Web strategy starts with HTML5 and ends with a screen-agnostic approach, meaning the site is viewable on smartphones and tablets, according to a Google executive.

Tips for local advertisers to develop mobile Web sites

Published: September 1, 2011

By Annette Tonti

A recent study from Google and Ipsos OTX shows that 95 percent of smartphone users conduct mobile searches, with 88 percent of those taking an action as a result within a day.

Multichannel mobile strategy critical for successful Father's Day campaign

Published: June 8, 2011

Retailers will be making mobile a bigger part of their overall marketing outreach this Father’s Day as they experiment with new tactics and look to mobile to help drive in-store traffic and sales.

Sunkist exec: Mobile drives impulse sales in-store

Published: May 13, 2011

NEW YORK - A Sunkist executive at the Mcommerce Summit: State of Mobile Commerce 2011 conference said consumer loyalty and engagement via mobile is key for driving impulse sales in-store.

U.S. Cellular enhances mobile loyalty efforts

Published: May 12, 2011

U.S. Cellular is partnering with 2ergo for mobile marketing consulting, project management and creative services for SMS and MMS programs, mobile Web sites and mobile coupons.

Automotive brands increasingly rely on mobile to drive sales

Published: January 28, 2011

More than 440,000 mobile sites and over 500,000 mobile applications exist today, according to ChannelNet, and the automotive industry is leading the charge.

Companies need to promote their mobile offerings more aggressively: study

Published: December 16, 2010

Sixty-two percent of Fortune 50 companies use mobile channels to reach their customers, but few promote their offerings using existing media, according to a study by Burson-Marsteller.

Mobile commerce success starts with a device-agnostic approach

Published: December 8, 2010

By Kelly O'Neill

The debate is over: consumers’ rapidly evolving research and buying behavior shows that mobile needs to become a critical piece of any online sales strategy.

Netbiscuits partners with Ringleader Digital for ad technology

Published: July 20, 2009

Netbiscuits, a platform provider for mobile Web sites, has struck a deal to use Ringleader Digital technology.

Short code, mobile site: Building blocks of mobile marketing

Published: December 8, 2008

No building can stand tall without a deep foundation. For mobile marketing, that means requiring a common short code and mobile-friendly Web site for almost every major consumer marketer.