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Tag: mobile Web


Total Results: 53

   Displaying: 1 - 10

Bango combines mobile Web with Omniture wired Web analytics
Published: November 19, 2008
Mobile analytics and billing company Bango has entered into a partnership to allow marketers to access wired and mobile Web metrics and data through a single console.
Retail giant Target taps mobile for new product push
Published: November 17, 2008
Mass merchandiser Target is running a banner ad campaign to promote its exclusive sale of Christina Aguilera’s new CD release.
Adoption of smartphones drives mobile search usage: Study
Published: November 14, 2008
The popularity of Apple’s iPhone, RIM’s BlackBerry, the T-Mobile G1 and other smartphones is driving an increase in mobile local search activity—a huge opportunity for marketers.
Vantrix launches mobile advertising platform
Published: November 13, 2008
Vantirix has launched a mobile platform to help carriers and content providers deploy mobile advertising and protect against malware and unsolicited messages.
Hiogi launches mobile search for Skype
Published: November 11, 2008
Hiogi has launched on Skype, letting the VoIP provider's users ask for advice or information by typing a question into their mobile chat window.
Johnson & Johnson breaks multichannel mobile campaign
Published: November 10, 2008
Pharmaceuticals giant Johnson & Johnson and General Motors Corp.'s Chevrolet car brand recently ran mobile marketing campaigns using in-call audio ads, SMS and mobile Web sites.
Mobile site is easy first step to demystifying mobile
Published: November 10, 2008
Having moderated several sessions over the past year, it’s clear that the granularity of the topic won’t deter those new to the industry to ask unrelated Mobile 101 questions.
Brands leveraging mobile to get measurable results: ad:tech panel
Published: November 7, 2008
Big brands are seeing significant lift and measurable results by integrating mobile into their existing media mix.
Mobile social networking on the rise: ad:tech panel
Published: November 7, 2008
NEW YORK - Mobile social networking, mobile dating and social mapping—already popular overseas—are making major inroads into the United States market.
Obama epitomizes frontier of digital marketing: Ogilvy's Lazarus at ad:tech
Published: November 6, 2008
NEW YORK - Brands must improve their execution of multichannel campaigns, according to the keynoter yesterday at ad:tech New York.
Gain A New Perspective