Tag: mobile Web

Total Results: 381

Mobile coupons still lack scale: panelist

Published: March 4, 2011

NEW YORK – Although local mobile coupons are effective drivers of foot traffic, the scale is not there yet in terms of national brand adoption, according to a panelist at Borrell Associates’ Local Online Advertising conference.

Mobile Web is linchpin for luxury marketing success - Luxury Daily

Published: February 25, 2011

Luxury Daily today - Mobile Web is linchpin for luxury marketing success; Is Moschino’s full-screen Web site a flop?

How can marketers take advantage of mobile usage during the Super Bowl?

Published: January 28, 2011

Viewers of Super Bowl XLV on Feb. 6 will be using their mobile devices while they watch the game and the much-buzzed-about commercials. How can marketers reach that connected audience?

Automotive brands increasingly rely on mobile to drive sales

Published: January 28, 2011

More than 440,000 mobile sites and over 500,000 mobile applications exist today, according to ChannelNet, and the automotive industry is leading the charge.

Procter & Gamble proves mobile advertising is a given

Published: January 21, 2011

Consumer packaged goods giant Procter & Gamble is running a variety of mobile ad campaigns for its different brands because it understands the importance of the channel.

Is tailoring marketing collateral for feature phones a waste of time?

Published: January 18, 2011

There are many mobile initiatives that are targeted to users of smartphones, despite the fact that the majority of Americans have feature phones. Do marketers have a legitimate strategy in neglecting more than half of the mobile market?

Boom in new Android users accessing Wi-Fi after holidays: JiWire

Published: January 11, 2011

The number of new Android users accessing the mobile Web via Wi-Fi is up 48 percent for the most-recent post-holiday period, according to JiWire.

Apps getting more face time than mobile Web browser: study

Published: January 6, 2011

A recent study found that application and mobile Web usage goes up in the evening and night time, whereas traditional communication services capture more user attention during the day.

Four types of mobile Web experiences to offer customers

Published: January 4, 2011

By Jonathan Dunn

Key to the development of your mobile site are decisions about the type of experience you want to offer your customers. Each experience can be linked to your business and brand objectives.

Monster.com makes mobile a top priority for 2011

Published: January 3, 2011

With mobile-savvy Generation Y job-seekers the most in-demand group among employers, Monster.com plans to continue to ramp up its mobile initiatives over the course of 2011.