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Tag: mobile Web


Total Results: 409

   Displaying: 91 - 100

Designing a mobile site for optimal conversion effectiveness
Published: September 13, 2011
By Barbara Green

In the past, retailers thought of their mobile storefront as a kind of showcase, rather than as a real supplement to the ecommerce bottom line. Not so now.

Hurricane Irene creates whirlwind of mobile traffic
Published: September 8, 2011
Irene created a storm of mobile Web and app traffic as consumers experiencing the natural disaster flooded the mobile Internet and the app stores to search for news and information regarding the hurricane.

Tips for local advertisers to develop mobile Web sites
Published: September 1, 2011
By Annette Tonti

A recent study from Google and Ipsos OTX shows that 95 percent of smartphone users conduct mobile searches, with 88 percent of those taking an action as a result within a day.

Mobile Web design pitfalls
Published: August 17, 2011
By Colleen O'Banion

The rapid adoption of mobile technology has introduced a tricky set of constraints – smaller screen sizes, landscape and portrait ratios, odd UI/browser variations – that can overwhelm newcomers.

What is the current thinking on mobile commerce?
Published: August 16, 2011
By Steve Timpson

The thing that is becoming crystal clear in mobile implementation: it is not easy to do. Marketers and retailers that want an easy path to mobile will be disappointed.

Money Mailer revamps mobile strategy to increase reach
Published: August 2, 2011
Money Mailer jumped head first into mobile this summer with a new mobile strategy that increases the reach of its coupons via a mobile Web site, an application and QR codes.

Meredith bites into mobile with food-related strategy
Published: July 7, 2011
Mobile will play a key role for Meredith as it looks to build a stronger role in food media.
Coca-Cola SMS-enabled vending machine changing future of mobile payments
Published: June 17, 2011
NEW YORK - A Coca-Cola exec at the 2011 Mobile Marketing Forum discussed the company's SMS-enabled vending machines that let consumers pay for beverages using their mobile devices.
Old Navy breaks ambitious summer mobile interactive campaign
Published: June 10, 2011
Old Navy is using mobile as a means to simplify the male shopping experience and address consumer needs via an interactive mobile campaign.
Multichannel mobile strategy critical for successful Father's Day campaign
Published: June 8, 2011
Retailers will be making mobile a bigger part of their overall marketing outreach this Father’s Day as they experiment with new tactics and look to mobile to help drive in-store traffic and sales.
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