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Tag: mobile Web

Total Results: 419

   Displaying: 91 - 100

Time to cultivate a healthy dose of cynicism with mobile
Published: December 2, 2011
By KF Lai

One of the most valuable traits for any mobile marketer right now is a healthy dose of cynicism.

Tips for retailers to capture mobile sales this holiday season
Published: December 1, 2011
By Bill Goldbach

Retailers will miss out on holiday sales if the mobile shopping experience is too cumbersome for users or if it is perceived as not being secure.

What are the marketing opportunities with Facebook Mobile?
Published: November 23, 2011
There are some exciting opportunities for brands and marketers that want to target mobile consumers on Facebook, the company revealed in an exclusive interview with Mobile Marketer.
What’s next in mobile authentication?
Published: November 14, 2011
By Bill Goldbach

If you have ever tried logging into a mobile application or Web site from your smartphone or tablet, you know that typing passwords for authentication is at best clunky and, at worst, ineffective.

Nestle’s Perrier taps mobile Web, QR codes, IVR to attract new customers
Published: November 4, 2011
Nestle’s Perrier Sparking Natural Mineral Water has developed a unique marketing program that uses mobile Web sites, QR codes and interactive voice response technology to attract new consumers and cultivate loyal customers.
Google: Effective mobile strategy means HTML5 and screen-agnostic approach
Published: November 3, 2011
The key to an effective mobile Web strategy starts with HTML5 and ends with a screen-agnostic approach, meaning the site is viewable on smartphones and tablets, according to a Google executive.
Google chases brands, retailers as it ringfences mobile Web
Published: November 2, 2011
As Apple continues on its quest to be the king of the applications world, Google is taking another route to the top – the mobile Web.
3 design principles for the mobile Web
Published: October 26, 2011
By KF Lai

Designing for mobile can be daunting. Whether brands work on a simple banner campaign or full-scale app development, there are some principles that will keep them on the straight and narrow.

Boston Globe rolls out subscription model for digital content
Published: October 19, 2011
Publisher Boston Globe is switching to a subscription model for BostonGlobe.com after experimenting with a free model in the past few weeks.
Mobile accounts for 10pc of online traffic: Ask.com
Published: October 17, 2011
Online destination Ask.com claims it is generating 10 percent of its Internet traffic from mobile after shying away from its reputation as a search engine to become a question and answer service.
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