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Tag: mobile Web


Total Results: 411

   Displaying: 101 - 110

Old Navy breaks ambitious summer mobile interactive campaign
Published: June 10, 2011
Old Navy is using mobile as a means to simplify the male shopping experience and address consumer needs via an interactive mobile campaign.
Multichannel mobile strategy critical for successful Father's Day campaign
Published: June 8, 2011
Retailers will be making mobile a bigger part of their overall marketing outreach this Fatherís Day as they experiment with new tactics and look to mobile to help drive in-store traffic and sales.
Why native apps have an edge over mobile Web
Published: June 8, 2011
By Jonathan Toland

Nearly all the applications in the Apple AppStore, Android Marketplace and BlackBerry App World are native applications, with 44 billion app downloads projected by 2016.

Mobile is HSN's fastest-growing channel: exec
Published: May 13, 2011
NEW YORK - An HSN executive at the Mcommerce Summit: State of Mobile Commerce 2011 conference said mobile is the retailerís fastest-growing channel.
Sunkist exec: Mobile drives impulse sales in-store
Published: May 13, 2011
NEW YORK - A Sunkist executive at the Mcommerce Summit: State of Mobile Commerce 2011 conference said consumer loyalty and engagement via mobile is key for driving impulse sales in-store.
U.S. Cellular enhances mobile loyalty efforts
Published: May 12, 2011
U.S. Cellular is partnering with 2ergo for mobile marketing consulting, project management and creative services for SMS and MMS programs, mobile Web sites and mobile coupons.
Apps, mobile Web will continue to coexist: Forrester
Published: May 4, 2011
Despite the hype surrounding mobile applications, use of the mobile Internet continues to grow right along with mobile apps, according to a new report from Forrester Research.

Miller Lite taps mobile as centerpiece of multichannel loyalty play
Published: April 22, 2011
MillerCoors-owned Miller Lite is inspiring the loyalty of beer drinkers by offering them Taste Points for checking-in via foursquare and submitting the points via SMS or the mobile Web for the chance to win prizes.

Mobile Web vs. mobile app: When and why
Published: April 14, 2011
By Tony Long

Coming to a decision between the mobile Web and a standalone application means finding the right balance between three factors.

How to embrace mobile Web for maximum reach and sales
Published: April 8, 2011
As smartphone adoption increases steadily and HTML5 expands the possibilities of the mobile Web, savvy marketers are embracing the mobile Internet for maximum brand reach and to drive sales in more ways than one.
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