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Tag: mobile Web


Total Results: 404

   Displaying: 111 - 120

Why the mobile Web is key to a marketer’s future
Published: March 21, 2011
By Kalie Kimball-Malone

Though tempting, it is simply not enough to replicate an existing Web site and make sure it shows up or is functional on a mobile Web browser. Mobile-specific considerations must be made.

FedEx targets tennis fans through ATP PC, mobile Web sites
Published: March 18, 2011
FedEx Corp. is sponsoring a portal within the Association of Tennis Professionals Web site that is also accessible via its various mobile properties.
Three rules of the mobile Web
Published: March 14, 2011
By Tim McLaughlin

Like it or not, marketers simply cannot succeed by forcing users to alter their preferred buying behavior. We lost that war, plain and simple.

Mobile coupons still lack scale: panelist
Published: March 4, 2011
NEW YORK – Although local mobile coupons are effective drivers of foot traffic, the scale is not there yet in terms of national brand adoption, according to a panelist at Borrell Associates’ Local Online Advertising conference.

Mobile Web is linchpin for luxury marketing success - Luxury Daily
Published: February 25, 2011
Luxury Daily today - Mobile Web is linchpin for luxury marketing success; Is Moschino’s full-screen Web site a flop?
How can marketers take advantage of mobile usage during the Super Bowl?
Published: January 28, 2011
Viewers of Super Bowl XLV on Feb. 6 will be using their mobile devices while they watch the game and the much-buzzed-about commercials. How can marketers reach that connected audience?
Automotive brands increasingly rely on mobile to drive sales
Published: January 28, 2011
More than 440,000 mobile sites and over 500,000 mobile applications exist today, according to ChannelNet, and the automotive industry is leading the charge.
Procter & Gamble proves mobile advertising is a given
Published: January 21, 2011
Consumer packaged goods giant Procter & Gamble is running a variety of mobile ad campaigns for its different brands because it understands the importance of the channel.
Is tailoring marketing collateral for feature phones a waste of time?
Published: January 18, 2011
There are many mobile initiatives that are targeted to users of smartphones, despite the fact that the majority of Americans have feature phones. Do marketers have a legitimate strategy in neglecting more than half of the mobile market?
Boom in new Android users accessing Wi-Fi after holidays: JiWire
Published: January 11, 2011
The number of new Android users accessing the mobile Web via Wi-Fi is up 48 percent for the most-recent post-holiday period, according to JiWire.
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