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Tag: mobile Web

Total Results: 425

   Displaying: 111 - 120

What is the current thinking on mobile commerce?
Published: August 16, 2011
By Steve Timpson

The thing that is becoming crystal clear in mobile implementation: it is not easy to do. Marketers and retailers that want an easy path to mobile will be disappointed.

Money Mailer revamps mobile strategy to increase reach
Published: August 2, 2011
Money Mailer jumped head first into mobile this summer with a new mobile strategy that increases the reach of its coupons via a mobile Web site, an application and QR codes.

Meredith bites into mobile with food-related strategy
Published: July 7, 2011
Mobile will play a key role for Meredith as it looks to build a stronger role in food media.
Coca-Cola SMS-enabled vending machine changing future of mobile payments
Published: June 17, 2011
NEW YORK - A Coca-Cola exec at the 2011 Mobile Marketing Forum discussed the company's SMS-enabled vending machines that let consumers pay for beverages using their mobile devices.
Old Navy breaks ambitious summer mobile interactive campaign
Published: June 10, 2011
Old Navy is using mobile as a means to simplify the male shopping experience and address consumer needs via an interactive mobile campaign.
Multichannel mobile strategy critical for successful Father's Day campaign
Published: June 8, 2011
Retailers will be making mobile a bigger part of their overall marketing outreach this Fatherís Day as they experiment with new tactics and look to mobile to help drive in-store traffic and sales.
Why native apps have an edge over mobile Web
Published: June 8, 2011
By Jonathan Toland

Nearly all the applications in the Apple AppStore, Android Marketplace and BlackBerry App World are native applications, with 44 billion app downloads projected by 2016.

Mobile is HSN's fastest-growing channel: exec
Published: May 13, 2011
NEW YORK - An HSN executive at the Mcommerce Summit: State of Mobile Commerce 2011 conference said mobile is the retailerís fastest-growing channel.
Sunkist exec: Mobile drives impulse sales in-store
Published: May 13, 2011
NEW YORK - A Sunkist executive at the Mcommerce Summit: State of Mobile Commerce 2011 conference said consumer loyalty and engagement via mobile is key for driving impulse sales in-store.
U.S. Cellular enhances mobile loyalty efforts
Published: May 12, 2011
U.S. Cellular is partnering with 2ergo for mobile marketing consulting, project management and creative services for SMS and MMS programs, mobile Web sites and mobile coupons.
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