Tag: mobile Web

Total Results: 382

News Corp.’s Myspace unveils new ad-supported mobile properties

Published: December 2, 2010

Myspace has launched a new mobile Web site and iPhone application to further extend the site’s social entertainment experience to mobile devices.

UPS expands mobile apps to international markets

Published: November 30, 2010

UPS is extending its UPS Mobile suite of applications and mobile Web site content to customers in Germany, Britain, France, Italy and Canada.

Mobile-friendly Web content explodes as number of mobile sites exceeds 3M

Published: November 23, 2010

The rate of global mobile Web content growth over two years has outpaced the growth of the desktop Internet over that same period, according to dotMobi’s Mobile Web Progress study.

100M mobile consumers in Europe received SMS ads: comScore

Published: November 19, 2010

Mobile marketing in the EU5 countries—Britain, France, Germany, Spain and Italy—reached 100 million mobile phone subscribers via SMS ads, according to comScore.

Starbucks is 2010 Mobile Marketer of the Year

Published: November 16, 2010

Starbucks Coffee Co. has been named 2010 Mobile Marketer of the Year, the highest accolade in mobile advertising, marketing and media.

Kraft Foods supports no-mobile-left-behind strategy for brand push

Published: November 15, 2010

REDMOND, WA – An exec at The Hyperfactory revealed how Kraft Foods integrates mobile into its overall strategy to drive acquisition, engagement, brand support and product trial among high-value target consumers.

IAB, MMA collaborate on industry standards for measuring mobile Web ad delivery

Published: November 10, 2010

To standardize key metrics for the mobile interactive industry, the Interactive Advertising Bureau and the Mobile Marketing Association have released “Mobile Web Advertising Measurement Guidelines.”

SMS case study - AnMarc Travel Technology

Published: November 9, 2010

See how AnMarc Travel Technology LLC integrated SMS chat into its customer-care platform to cut costs and ensure seamless communication with its customers.

Sara Lee mobile campaign builds stronger brand relationship with target demo

Published: November 8, 2010

Sara Lee ran a campaign around its Hillshire Farm brands of meat that included a mobile Web site for recipes and coupons, mobile display and SMS integrated in radio spots.

Mobile is crucial part of digital media strategy: Guardian

Published: November 8, 2010

Guardian News and Media has enhanced its mobile site with faster updates and other new features to provide a better experience for consumers and more opportunities for advertisers.