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Tag: mobile Web


Total Results: 410

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Fox, Netflix expand multichannel digital content distribution deal
Published: April 5, 2011
Twentieth Century Fox and Netflix Inc. have expanded their non-exclusive digital distribution partnership to push new content across PCs, Macs, televisions and mobile devices.
Chevy Silverado sponsors The Weather Channel’s first four-screen premiere
Published: April 4, 2011
General Motors Co.’s Chevrolet Silverado is the launch sponsor of The Weather Channel’s “From the Edge with Peter Lik,” a show that premiered March 31 across television, online, Apple’s iPad and mobile.
Facebook rolls out unified mobile Web experience
Published: April 4, 2011
Facebook has upgraded its mobile site to deliver a unified experience across all platforms – for both smartphones and feature phones.
Why apps will reign in the era of content
Published: April 3, 2011
By Michael Colombo

While Web 2.0 delivered plenty of new tools and resources for creating and distributing content online, there was really only one new distribution channel – the browser. Not so now.

NBA to ramp up mobile content offerings for fan engagement
Published: March 29, 2011
The National Basketball Association is placing an increasing emphasis on mobile content as a key element of its strategy to engage fans across all media channels.
Little value in delivering mobile-only content: CTIA panelist
Published: March 25, 2011
ORLANDO, FL – An HTC executive on a Mobile Entertainment Forum panel at CTIA Wireless 2011 said that it is all about multiscreen delivery and there is little value in delivering mobile-only content.
Why the mobile Web is key to a marketer’s future
Published: March 21, 2011
By Kalie Kimball-Malone

Though tempting, it is simply not enough to replicate an existing Web site and make sure it shows up or is functional on a mobile Web browser. Mobile-specific considerations must be made.

FedEx targets tennis fans through ATP PC, mobile Web sites
Published: March 18, 2011
FedEx Corp. is sponsoring a portal within the Association of Tennis Professionals Web site that is also accessible via its various mobile properties.
Three rules of the mobile Web
Published: March 14, 2011
By Tim McLaughlin

Like it or not, marketers simply cannot succeed by forcing users to alter their preferred buying behavior. We lost that war, plain and simple.

Mobile coupons still lack scale: panelist
Published: March 4, 2011
NEW YORK – Although local mobile coupons are effective drivers of foot traffic, the scale is not there yet in terms of national brand adoption, according to a panelist at Borrell Associates’ Local Online Advertising conference.

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