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Tag: mobile Web


Total Results: 406

   Displaying: 121 - 130

Is tailoring marketing collateral for feature phones a waste of time?
Published: January 18, 2011
There are many mobile initiatives that are targeted to users of smartphones, despite the fact that the majority of Americans have feature phones. Do marketers have a legitimate strategy in neglecting more than half of the mobile market?
Boom in new Android users accessing Wi-Fi after holidays: JiWire
Published: January 11, 2011
The number of new Android users accessing the mobile Web via Wi-Fi is up 48 percent for the most-recent post-holiday period, according to JiWire.
Apps getting more face time than mobile Web browser: study
Published: January 6, 2011
A recent study found that application and mobile Web usage goes up in the evening and night time, whereas traditional communication services capture more user attention during the day.

Four types of mobile Web experiences to offer customers
Published: January 4, 2011
By Jonathan Dunn

Key to the development of your mobile site are decisions about the type of experience you want to offer your customers. Each experience can be linked to your business and brand objectives.

Monster.com makes mobile a top priority for 2011
Published: January 3, 2011
With mobile-savvy Generation Y job-seekers the most in-demand group among employers, Monster.com plans to continue to ramp up its mobile initiatives over the course of 2011.
QVC is top mobile Web site in terms of performance: Gomez
Published: December 30, 2010
For the month of November, QVC and Newegg emerged as the top performers in Gomez’s monthly U.S. Retail Mobile Site Performance Index, with Amazon, Dell and Walmart rounding out the top five.
Mobile Internet usage sees explosive growth in 2010: Opera
Published: December 28, 2010
Opera’s November State of the Mobile Web report reflects on a year of growth for the mobile Internet, with users browsing an incredible 340 billion pages in the first 11 months of 2010.
Why a mobile app does not make sense
Published: December 27, 2010
By Adrian Mendoza

We are in the middle of a love fest with mobile apps. Every brand feels the need to develop one, believing this is its mobile panacea – the easy route to be relevant, accessible and cool. Think again.

Chevrolet drives Cruze awareness via ESPN mobile Web sponsorship
Published: December 21, 2010
General Motors’ Chevrolet is promoting its Cruze sedan with an exclusive sponsorship of the ESPN College Bowl Mania mobile Web portal.
Still on the fence – mobile site or app?
Published: December 20, 2010
By Lee Zoumas

The differences between app development and mobile Web site development are quite similar to that of traditional desktop and the Web. So how does a marketer determine the right approach?