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Tag: mobile Web

Total Results: 410

   Displaying: 131 - 140

Mobile Internet usage sees explosive growth in 2010: Opera
Published: December 28, 2010
Opera’s November State of the Mobile Web report reflects on a year of growth for the mobile Internet, with users browsing an incredible 340 billion pages in the first 11 months of 2010.
Why a mobile app does not make sense
Published: December 27, 2010
By Adrian Mendoza

We are in the middle of a love fest with mobile apps. Every brand feels the need to develop one, believing this is its mobile panacea – the easy route to be relevant, accessible and cool. Think again.

Chevrolet drives Cruze awareness via ESPN mobile Web sponsorship
Published: December 21, 2010
General Motors’ Chevrolet is promoting its Cruze sedan with an exclusive sponsorship of the ESPN College Bowl Mania mobile Web portal.
Still on the fence – mobile site or app?
Published: December 20, 2010
By Lee Zoumas

The differences between app development and mobile Web site development are quite similar to that of traditional desktop and the Web. So how does a marketer determine the right approach?

Companies need to promote their mobile offerings more aggressively: study
Published: December 16, 2010
Sixty-two percent of Fortune 50 companies use mobile channels to reach their customers, but few promote their offerings using existing media, according to a study by Burson-Marsteller.

Mobile commerce success starts with a device-agnostic approach
Published: December 8, 2010
By Kelly O'Neill

The debate is over: consumers’ rapidly evolving research and buying behavior shows that mobile needs to become a critical piece of any online sales strategy.

How to optimize mobile marketing efforts with targeting
Published: December 7, 2010
By Eric J. Hansen

It sounds obvious: optimize for the right audience to achieve your online marketing goals. But many marketers do not – for several reasons.

Both apps and mobile Web sites should be considered by marketers: study
Published: December 3, 2010
Although applications can be an incredible brand experience and provide an extraordinary level of connectivity with consumers, only a handful of them completely dominate, leaving the rest fighting for an audience, according to a Moosylvania study.

News Corp.’s Myspace unveils new ad-supported mobile properties
Published: December 2, 2010
Myspace has launched a new mobile Web site and iPhone application to further extend the site’s social entertainment experience to mobile devices.
UPS expands mobile apps to international markets
Published: November 30, 2010
UPS is extending its UPS Mobile suite of applications and mobile Web site content to customers in Germany, Britain, France, Italy and Canada.

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