Tag: mobile Web

Total Results: 382

Kaplan Test Prep and Admissions revamps Web site capabilities for mobile

Published: October 6, 2010

With 40 percent of adults accessing the Web via mobile, Kaplan Test Prep and Admissions rolled out a site for smartphone users.

Godiva mobile revenue up 57pc since January: Shop.org panel

Published: September 30, 2010

GRAPEVINE, TX - Senior executives from Godiva and Kenneth Cole explained why mobile is critical to their marketing and retail plans during a panel at the Shop.org conference.

Verizon’s tiered data plan pricing has marketers concerned

Published: September 28, 2010

While Verizon Wireless following AT&T’s lead to announce plans to phase out unlimited data plans has many marketers alarmed, others say it is not the end of the world.

Univision debuts 72 local TV, radio mobile sites

Published: September 28, 2010

Spanish-language media giant Univision launched 72 new mobile TV and radio sites in 20 top Hispanic markets nationwide.

Mobile Web users are ready for enterprise development

Published: September 27, 2010

By Eric M. Pizzi

Companies looking to leverage the mobile space to further their brand should focus on creating a device-agnostic mobile Web experience rather than on application deployment.

MocoSpace gets $3.5M in funding to launch browser-based mobile social games

Published: September 23, 2010

MocoSpace is using the $3.5 million round of strategic funding it just received from SoftBank Capital to expand its mobile browser-based social gaming offerings and management team.

GEICO branded mobile content achieves 350K downloads in 60 days

Published: September 17, 2010

Berkshire Hathaway’s auto insurance giant GEICO claims impressive results following the first two months of a new branded mobile content campaign.

Vail Resorts app blends RFID, social media for engagement

Published: September 13, 2010

Vail Resorts unveiled EpicMix, an app targeting skiers and snowboarders at its five mountain resorts—Vail, Beaver Creek, Breckenridge, Keystone and Heavenly.

Why mobile is a must this holiday season

Published: September 8, 2010

The huge potential of mobile will be realized this holiday season as brands go all in ramping up their multichannel marketing strategy during this crucial, challenging time of year.

Half of ESPN Mobile users do not use PC products: keynote at Mobile Marketing Summit

Published: September 3, 2010

NEW YORK – An ESPN executive said that half of the users of the sports network’s SMS alerts, mobile Web site and applications are unique to the mobile medium.