Tag: mobile Web

Total Results: 386

GEICO branded mobile content achieves 350K downloads in 60 days

Published: September 17, 2010

Berkshire Hathaway’s auto insurance giant GEICO claims impressive results following the first two months of a new branded mobile content campaign.

Vail Resorts app blends RFID, social media for engagement

Published: September 13, 2010

Vail Resorts unveiled EpicMix, an app targeting skiers and snowboarders at its five mountain resorts—Vail, Beaver Creek, Breckenridge, Keystone and Heavenly.

Why mobile is a must this holiday season

Published: September 8, 2010

The huge potential of mobile will be realized this holiday season as brands go all in ramping up their multichannel marketing strategy during this crucial, challenging time of year.

Half of ESPN Mobile users do not use PC products: keynote at Mobile Marketing Summit

Published: September 3, 2010

NEW YORK – An ESPN executive said that half of the users of the sports network’s SMS alerts, mobile Web site and applications are unique to the mobile medium.

Ford’s Spanish-language mobile site rivals English version's traffic

Published: August 31, 2010

Ford Motor Co. claims its Spanish-language mobile Web site has achieved parity with its general market mobile site in terms of traffic volume.

Female mobile Web users up 575pc in two years: study

Published: August 31, 2010

The number of woman surfing the mobile Web has grown more than 575 percent in the last two years, according to an Opera Software study.

Nonprofits can woo donors with properly executed mobile Web strategy

Published: August 27, 2010

NEW YORK - With the new breed of smartphones and all-you-can-eat data packages, consumers expect the same Web experience on mobile as on the PC. Mobile donors are no different.

Android takes bite out of Apple with mobile Web activity: survey

Published: August 25, 2010

New data from Bango show that mobile Web activity from Android devices grew by 400 percent between the first and second quarters, coming at ample cost to Apple.

Total Beauty buys leading women’s lifestyle mobile property

Published: August 23, 2010

Beauty publisher Total Beauty Media has bought multi-platform celebrity news and women’s lifestyle Web site LimeLife to reach more than 3 million unique monthly mobile and PC Web visitors.

What is wrong with Hotmail’s mobile Internet site?

Published: August 16, 2010

By Al Kalman

It is now approaching the fourth week since Microsoft email service Hotmail changed its mobile format, which negatively affects more than 350 million users.