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Tag: mobile Web

Total Results: 406

   Displaying: 141 - 150

IAB, MMA collaborate on industry standards for measuring mobile Web ad delivery
Published: November 10, 2010
To standardize key metrics for the mobile interactive industry, the Interactive Advertising Bureau and the Mobile Marketing Association have released “Mobile Web Advertising Measurement Guidelines.”
SMS case study - AnMarc Travel Technology
Published: November 9, 2010
See how AnMarc Travel Technology LLC integrated SMS chat into its customer-care platform to cut costs and ensure seamless communication with its customers.
Sara Lee mobile campaign builds stronger brand relationship with target demo
Published: November 8, 2010
Sara Lee ran a campaign around its Hillshire Farm brands of meat that included a mobile Web site for recipes and coupons, mobile display and SMS integrated in radio spots.

Mobile is crucial part of digital media strategy: Guardian
Published: November 8, 2010
Guardian News and Media has enhanced its mobile site with faster updates and other new features to provide a better experience for consumers and more opportunities for advertisers.

Lufthansa repositions brand image abroad with mobile
Published: November 3, 2010
European airline Lufthansa went mobile after discovering that it lacks brand recognition and has high price-point perception among consumers.

Global mobile advertising revenues will exceed $3.5B this year: study
Published: October 28, 2010
Global revenues from mobile advertising are estimated to cross $3.5 billion in 2010, according to new research from Informa Telecoms and Media.
Steve Madden posts half-million dollars in mcommerce sales in 6 months
Published: October 27, 2010
NEW YORK – A Steve Madden exec revealed at the Mobile Shopping Summit that more than 10.5 percent of his company's total Web traffic is coming from mobile, representing 250 percent growth over the past six months.
Case study - The Los Angeles County Fair
Published: October 27, 2010
See how The Los Angeles Times was able to effectively market to attendees of the LA County Fair using a multichannel mobile strategy.
EBay expects $1.5B in mobile revenue by year-end
Published: October 22, 2010
NEW YORK – An eBay executive at the Netbiscuits Partner Day 2010 said that his company’s mobile commerce business will eventually surpass its ecommerce revenue.
Time Inc., Hachette execs go head-to-head on mobile Web versus app debate
Published: October 22, 2010
NEW YORK – While Time Inc. and Hachette Filipacchi Media both have mobile Web sites and applications, executives from each company took different stances on the debate at Netbiscuits Partner Day 2010.