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Tag: mobile Web

Total Results: 410

   Displaying: 141 - 150

Mobile-friendly Web content explodes as number of mobile sites exceeds 3M
Published: November 23, 2010
The rate of global mobile Web content growth over two years has outpaced the growth of the desktop Internet over that same period, according to dotMobi’s Mobile Web Progress study.
100M mobile consumers in Europe received SMS ads: comScore
Published: November 19, 2010
Mobile marketing in the EU5 countries—Britain, France, Germany, Spain and Italy—reached 100 million mobile phone subscribers via SMS ads, according to comScore.
Starbucks is 2010 Mobile Marketer of the Year
Published: November 16, 2010
Starbucks Coffee Co. has been named 2010 Mobile Marketer of the Year, the highest accolade in mobile advertising, marketing and media.

Kraft Foods supports no-mobile-left-behind strategy for brand push
Published: November 15, 2010
REDMOND, WA – An exec at The Hyperfactory revealed how Kraft Foods integrates mobile into its overall strategy to drive acquisition, engagement, brand support and product trial among high-value target consumers.
IAB, MMA collaborate on industry standards for measuring mobile Web ad delivery
Published: November 10, 2010
To standardize key metrics for the mobile interactive industry, the Interactive Advertising Bureau and the Mobile Marketing Association have released “Mobile Web Advertising Measurement Guidelines.”
SMS case study - AnMarc Travel Technology
Published: November 9, 2010
See how AnMarc Travel Technology LLC integrated SMS chat into its customer-care platform to cut costs and ensure seamless communication with its customers.
Sara Lee mobile campaign builds stronger brand relationship with target demo
Published: November 8, 2010
Sara Lee ran a campaign around its Hillshire Farm brands of meat that included a mobile Web site for recipes and coupons, mobile display and SMS integrated in radio spots.

Mobile is crucial part of digital media strategy: Guardian
Published: November 8, 2010
Guardian News and Media has enhanced its mobile site with faster updates and other new features to provide a better experience for consumers and more opportunities for advertisers.

Lufthansa repositions brand image abroad with mobile
Published: November 3, 2010
European airline Lufthansa went mobile after discovering that it lacks brand recognition and has high price-point perception among consumers.

Global mobile advertising revenues will exceed $3.5B this year: study
Published: October 28, 2010
Global revenues from mobile advertising are estimated to cross $3.5 billion in 2010, according to new research from Informa Telecoms and Media.
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