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Tag: mobile Web


Total Results: 411

   Displaying: 11 - 20

Rewards Network optimizes multiple sites for mobile while remaining nimble
Published: February 14, 2014
Dining rewards program iDine saw an increase in mobile visits, page views per visit and enrollments as well as a drop in site abandonment and bounce rates after optimizing its Web site for multiple mobile devices, including tablets.

Mobile platforms, agencies or both: Which is the right choice?
Published: February 5, 2014
By Jarret Cuisinier

It happens all the time. Fresh technology is developed, creating a new business or marketing channel. In the late 1990s, it was email marketing and ecommerce. In the 2000s, it was social marketing. Now, we are seeing it all over again with mobile.

Aqua America taps mobile for interactive water conservation push
Published: February 4, 2014
Aqua America has launched its first mobile Web application to make it easy for customers to access tips about how to conserve water.

The case against responsive Web design
Published: October 30, 2013
By Wilson Kerr

The hype about mobile responsive design reached a crescendo about a year ago. On the surface, the pitch resonates. Why manage multiple sites when you can manage just one and have it resize itself for all channels? Simple, right?

Dos Equis boosts brand awareness via mobile photo-sharing, on-pack codes
Published: October 22, 2013
Heineken’s Dos Equis is leveraging mobile Web and the Instagram application to add an interactive element to a line of new limited-edition packaging.
Why a one-Web approach works better than mobile Web
Published: October 18, 2013
By Ted Verani

Keeping mobile Web sites separate made sense when mobility meant quick, on-the-go access to the most important content and, for most brands, this was the best path forward. Not anymore.

How marketers can understand and maximize mobile data
Published: October 11, 2013
By Khurrum Malik

Mobile data can be a fountain of consumer insight, but not all marketers are taking full advantage of the opportunity. It is possible that many marketers simply do not know what they have at their fingertips.

Coca-Cola enlists mobile Web, SMS for American Music Awards promotion
Published: September 23, 2013
Coca-Cola once again shows its leadership in leveraging mobile to build excitement around a live event sponsorship with a promotion for the upcoming American Music Awards that spans the mobile Web and SMS.

Viewable ad impressions, engagement and tablet optimization
Published: September 4, 2013
By Dan Meehan

Just because consumers spend time with a medium does not mean the recall of brand advertising works in that media.

USA Today taps adaptive delivery for significant mobile site overhaul
Published: August 29, 2013
USA Today is leveraging adaptive delivery to improve the experience for smartphone users based on their device type in a significant revamp of its Web site.

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