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Tag: mobile Web


Total Results: 406

   Displaying: 11 - 20

Why a one-Web approach works better than mobile Web
Published: October 18, 2013
By Ted Verani

Keeping mobile Web sites separate made sense when mobility meant quick, on-the-go access to the most important content and, for most brands, this was the best path forward. Not anymore.

How marketers can understand and maximize mobile data
Published: October 11, 2013
By Khurrum Malik

Mobile data can be a fountain of consumer insight, but not all marketers are taking full advantage of the opportunity. It is possible that many marketers simply do not know what they have at their fingertips.

Coca-Cola enlists mobile Web, SMS for American Music Awards promotion
Published: September 23, 2013
Coca-Cola once again shows its leadership in leveraging mobile to build excitement around a live event sponsorship with a promotion for the upcoming American Music Awards that spans the mobile Web and SMS.

Viewable ad impressions, engagement and tablet optimization
Published: September 4, 2013
By Dan Meehan

Just because consumers spend time with a medium does not mean the recall of brand advertising works in that media.

USA Today taps adaptive delivery for significant mobile site overhaul
Published: August 29, 2013
USA Today is leveraging adaptive delivery to improve the experience for smartphone users based on their device type in a significant revamp of its Web site.

Maker’s Mark sees 42pc traffic through mobile, revamps site
Published: August 29, 2013
Whisky brand Maker’s Mark recently launched a new mobile Web Site to accommodate the increasing traffic it is seeing from the medium.
AccuWeather accommodates growing mobile, Web users via expanded forecasts
Published: August 6, 2013
AccuWeather is aiming to give consumers a more comprehensive planning tool by rolling out expanded weather forecasts for its mobile and Web site.
Designing a mobile presence
Published: August 6, 2013
By Jen O'Brien

This is the second article in a series geared toward decision-makers who are currently exploring or are in the midst of developing a mobile presence.

MoMA exec: Mobile, audio contextualizes in-museum experience
Published: July 18, 2013
NEW YORK – A Museum of Modern Art executive at Mobile Commerce Daily’s fourth annual Nonprofit Mobile Day said that the company’s new mobile Audio+ program is building the future around how the museum plans to focus on cross-device and content-specific digital experiences in the future.
IAB addresses cross-screen campaigns, mobile ad measurement with new standards
Published: July 16, 2013
While mobile advertising continues to grow, the experience for marketers and users is still not always what it could be, which is why the Interactive Advertising Bureau is diving in with a wide range of new standards that cover the mobile Web, applications and HTML5.

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