Tag: mobile Web

Total Results: 386

Tapping into the market of mobile Internet users

Published: February 11, 2013

By John Elliott

Supplied with a selection of smartphones, tablets and a variety of other affordable devices, mobile Internet users are rapidly forming a mass market.

New MySpace mobile debut leaves plenty to be desired

Published: January 27, 2013

By Mike DiMarco

As someone who spends the majority of just about every day researching and writing about the mobile Web, naturally when a company makes a major launch I simply cannot help but flock to my phone and see what its mobile experience is like.

Maximize reach with mobile Web sites

Published: January 16, 2013

By Rachel Pasqua and Noah Elkin

The increasingly common accepted wisdom is that your .com site should be your first concern when getting started with mobile and should almost always come before developing an app.

Cult of Mac leverages touch to drive engagement up 240pc on tablet Web

Published: January 3, 2013

Apple-focused publisher Cult of Mac has seen a 240 percent increase in the number of page views per visit from tablet users since improving its mobile Web experience with more application-like features.

CVS continues push into mobile with new features on optimized site

Published: December 10, 2012

CVS/pharmacy is focusing on enhancing its mobile site with new features to bolster the customer experience.

With mobile, brands should reengineer thinking around customer experiences

Published: November 1, 2012

By Lou Casal

According to Pew Research, 88 percent of U.S. adults have a mobile phone and 18 percent have a tablet computer. This has a significant impact on how marketers interact with their audiences.

How to drive PC traffic through the mobile Web

Published: October 18, 2012

Some marketers are wary to roll out sites optimized for mobile devices because they are worried that the traffic will clip into their PC Web numbers. However, experts agree that if done correctly, mobile can actually increase traffic to a Web site.

Texas Dept. of Transportation enlists mobile to discourage drinking and driving

Published: October 18, 2012

The Texas Department of Transportation is leveraging text messaging and the mobile Web in a new campaign to deter college-age adults from driving under the influence of alcohol.

When mobile leads your business instead of lagging behind

Published: September 24, 2012

By Marlon Rodrigues

At least 20 percent of the digital traffic is mobile, and some brands are seeing even higher proportions of mobile traffic today.

Creating a good mobile experience

Published: September 6, 2012

By Ryan Dunlap

One of the mobile user’s primary goals is to get information as quickly as possible while completing online tasks on the go.