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Tag: mobile Web


Total Results: 409

   Displaying: 21 - 30

Designing a mobile presence
Published: August 6, 2013
By Jen O'Brien

This is the second article in a series geared toward decision-makers who are currently exploring or are in the midst of developing a mobile presence.

MoMA exec: Mobile, audio contextualizes in-museum experience
Published: July 18, 2013
NEW YORK – A Museum of Modern Art executive at Mobile Commerce Daily’s fourth annual Nonprofit Mobile Day said that the company’s new mobile Audio+ program is building the future around how the museum plans to focus on cross-device and content-specific digital experiences in the future.
IAB addresses cross-screen campaigns, mobile ad measurement with new standards
Published: July 16, 2013
While mobile advertising continues to grow, the experience for marketers and users is still not always what it could be, which is why the Interactive Advertising Bureau is diving in with a wide range of new standards that cover the mobile Web, applications and HTML5.

How to avoid major mobile traps
Published: June 18, 2013
By Darrell Benatar

We recently finished a massive analysis of thousands of mobile usability studies in which we identified the major mobile traps that marketers fall into when transitioning their sites and apps to mobile.

How to optimize the Web site for mobile devices
Published: June 17, 2013
By Kim Ann King

Analyses of consumer behavior have shown that mobile users have different needs and expectations than desktop users.

Fleur du Mal launches mobile Web efforts to create personalized, engaging experiences
Published: May 31, 2013
Lingerie retailer Fleur du Mal has rolled out a mobile pop-up store experience that targets users with mobile-only product offerings and deals that are triggered by a consumer’s location.
Pittsburgh Paints mobilizes digital room painting experience for on-the-go convenience
Published: May 30, 2013
PPG Pittsburgh Paints is giving homeowners a way to use their tablet browser and camera to virtually paint a room to help them decide on a color.

5 tips to creating a better mobile landing page
Published: May 23, 2013
By Jason A. Oglesby

According to a Google study, 61 percent of users said if they did not find what they were looking for right away on a mobile site, they would quickly move on to another site.

Why would you hammer a screw?
Published: May 2, 2013
By Dave Sikora

It is interesting to follow the raging holy war surrounding mobile Web versus native applications.

Making the case for a mobile audit in a consumer-led economy
Published: April 9, 2013
By Craig Besnoy

For most marketers, more customer engagement is occurring from a mobile device than from any other single communication touch point. That has serious implications for the brand.

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