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Tag: mobile Web


Total Results: 404

   Displaying: 21 - 30

Fleur du Mal launches mobile Web efforts to create personalized, engaging experiences
Published: May 31, 2013
Lingerie retailer Fleur du Mal has rolled out a mobile pop-up store experience that targets users with mobile-only product offerings and deals that are triggered by a consumer’s location.
Pittsburgh Paints mobilizes digital room painting experience for on-the-go convenience
Published: May 30, 2013
PPG Pittsburgh Paints is giving homeowners a way to use their tablet browser and camera to virtually paint a room to help them decide on a color.

5 tips to creating a better mobile landing page
Published: May 23, 2013
By Jason A. Oglesby

According to a Google study, 61 percent of users said if they did not find what they were looking for right away on a mobile site, they would quickly move on to another site.

Why would you hammer a screw?
Published: May 2, 2013
By Dave Sikora

It is interesting to follow the raging holy war surrounding mobile Web versus native applications.

Making the case for a mobile audit in a consumer-led economy
Published: April 9, 2013
By Craig Besnoy

For most marketers, more customer engagement is occurring from a mobile device than from any other single communication touch point. That has serious implications for the brand.

Top metrics for measuring mobile Web usability
Published: April 3, 2013
While gains have been made in the past year when it comes to tracking metrics for mobile sites, marketers still face many challenges including measuring cross-channel use and device fragmentation.

Wall Street Journal debuts mobile site with intentional design approach
Published: February 15, 2013
The Wall Street Journal, a crown jewel in Rupert Murdoch’s media empire, has launched a mobile Web site for the iPhone that continues its 360-degree embrace of digital media as the new business model for publishing.
Lufthansa revamps mobile presence with new features to better address needs
Published: February 11, 2013
Lufthansa has overhauled its mobile Web site and applications, giving them a new look and additional functionality to meet the needs of customers in what is an increasingly important communication and sales channel for the company.

Tapping into the market of mobile Internet users
Published: February 11, 2013
By John Elliott

Supplied with a selection of smartphones, tablets and a variety of other affordable devices, mobile Internet users are rapidly forming a mass market.

New MySpace mobile debut leaves plenty to be desired
Published: January 27, 2013
By Mike DiMarco

As someone who spends the majority of just about every day researching and writing about the mobile Web, naturally when a company makes a major launch I simply cannot help but flock to my phone and see what its mobile experience is like.

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