Tag: mobile Web

Total Results: 381

Eliminating the speed delays with mobile Web shopping

Published: May 3, 2012

By
Michael Darnaud

The unique problem for mobile Web shopping is that the steps to purchasing simply take too long, far longer than on the familiar Web.

White Castle solidifies push into mobile with incentivized loyalty program

Published: May 2, 2012

Fast food chain White Castle has launched a new loyalty program that features a mobile Web application and lets consumers earn rewards including free sliders.

Should marketers invest in in-app ads or mobile display?

Published: April 25, 2012

Mobile apps continue to surge in popularity, making in-apps ads an increasingly attractive option for marketers who want to reach mobile consumers. While savvy marketers have begun pouring more money into in-app ads, mobile Web-based display advertising can still make sense for many.

Why it is time to mobilize your webcasts

Published: April 12, 2012

By Nick Balletta

As mobile becomes increasingly more prevalent in all facets of life as well as business, it is clear that mobile webcasting is definitely headed down this road.

Mobile Web is being underserved, undervalued right now: Mobile Marketing Day panel

Published: March 23, 2012

NEW YORK – Panelists at the 4th annual Mobile Marketing Day 2012 conference said that although applications are great, the mobile Web is ubiquitous and is the bare minimum needed to get started in mobile.

Mobile Web ramping up 8x faster than Internet: Google

Published: March 16, 2012

The mobile Web is growing eight times the speed of the Internet, showing how the digital marketing is quickly becoming a mobile-first world, according to Google.

Springer Mountain Farms’ mobile strategy grows into key CRM foundation

Published: March 15, 2012

Springer Mountain Farms is building on its mobile strategy with a new site that focuses on weekly specials and new marketing campaigns as it looks to build a strong mobile loyalty program.

Why the mobile Web – and not apps – is the best channel for sales

Published: March 12, 2012

By Michael Darnaud

The reality is that consumers have a hard time keeping track of multiple apps – not to mention having to update them periodically – and would much rather keep more space for music and photos on their smartphones.

Mobile should drive more personalized Web communications

Published: March 9, 2012

By Darren Guarnaccia

When we are mobile we multitask and multi-slice throughout the day. Mobile Web usage is part of our daily routine and has raised our expectations to include immediate access to information wherever we go.

Mobile Web: The last temptation of scale

Published: March 6, 2012

By Nick Fotis

We have reached a point where most brands have a mobile Web presence. In many cases, however, it remains a one-off, rudimentary experience built to operate on all devices.