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Tag: mobile Web


Total Results: 409

   Displaying: 31 - 40

Top metrics for measuring mobile Web usability
Published: April 3, 2013
While gains have been made in the past year when it comes to tracking metrics for mobile sites, marketers still face many challenges including measuring cross-channel use and device fragmentation.

Wall Street Journal debuts mobile site with intentional design approach
Published: February 15, 2013
The Wall Street Journal, a crown jewel in Rupert Murdoch’s media empire, has launched a mobile Web site for the iPhone that continues its 360-degree embrace of digital media as the new business model for publishing.
Lufthansa revamps mobile presence with new features to better address needs
Published: February 11, 2013
Lufthansa has overhauled its mobile Web site and applications, giving them a new look and additional functionality to meet the needs of customers in what is an increasingly important communication and sales channel for the company.

Tapping into the market of mobile Internet users
Published: February 11, 2013
By John Elliott

Supplied with a selection of smartphones, tablets and a variety of other affordable devices, mobile Internet users are rapidly forming a mass market.

New MySpace mobile debut leaves plenty to be desired
Published: January 27, 2013
By Mike DiMarco

As someone who spends the majority of just about every day researching and writing about the mobile Web, naturally when a company makes a major launch I simply cannot help but flock to my phone and see what its mobile experience is like.

Maximize reach with mobile Web sites
Published: January 16, 2013
By Rachel Pasqua and Noah Elkin

The increasingly common accepted wisdom is that your .com site should be your first concern when getting started with mobile and should almost always come before developing an app.

Cult of Mac leverages touch to drive engagement up 240pc on tablet Web
Published: January 3, 2013
Apple-focused publisher Cult of Mac has seen a 240 percent increase in the number of page views per visit from tablet users since improving its mobile Web experience with more application-like features.

CVS continues push into mobile with new features on optimized site
Published: December 10, 2012
CVS/pharmacy is focusing on enhancing its mobile site with new features to bolster the customer experience.

With mobile, brands should reengineer thinking around customer experiences
Published: November 1, 2012
By Lou Casal

According to Pew Research, 88 percent of U.S. adults have a mobile phone and 18 percent have a tablet computer. This has a significant impact on how marketers interact with their audiences.

How to drive PC traffic through the mobile Web
Published: October 18, 2012
Some marketers are wary to roll out sites optimized for mobile devices because they are worried that the traffic will clip into their PC Web numbers. However, experts agree that if done correctly, mobile can actually increase traffic to a Web site.
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