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Tag: mobile Web


Total Results: 404

   Displaying: 31 - 40

Maximize reach with mobile Web sites
Published: January 16, 2013
By Rachel Pasqua and Noah Elkin

The increasingly common accepted wisdom is that your .com site should be your first concern when getting started with mobile and should almost always come before developing an app.

Cult of Mac leverages touch to drive engagement up 240pc on tablet Web
Published: January 3, 2013
Apple-focused publisher Cult of Mac has seen a 240 percent increase in the number of page views per visit from tablet users since improving its mobile Web experience with more application-like features.

CVS continues push into mobile with new features on optimized site
Published: December 10, 2012
CVS/pharmacy is focusing on enhancing its mobile site with new features to bolster the customer experience.

With mobile, brands should reengineer thinking around customer experiences
Published: November 1, 2012
By Lou Casal

According to Pew Research, 88 percent of U.S. adults have a mobile phone and 18 percent have a tablet computer. This has a significant impact on how marketers interact with their audiences.

How to drive PC traffic through the mobile Web
Published: October 18, 2012
Some marketers are wary to roll out sites optimized for mobile devices because they are worried that the traffic will clip into their PC Web numbers. However, experts agree that if done correctly, mobile can actually increase traffic to a Web site.
Texas Dept. of Transportation enlists mobile to discourage drinking and driving
Published: October 18, 2012
The Texas Department of Transportation is leveraging text messaging and the mobile Web in a new campaign to deter college-age adults from driving under the influence of alcohol.

When mobile leads your business instead of lagging behind
Published: September 24, 2012
By Marlon Rodrigues

At least 20 percent of the digital traffic is mobile, and some brands are seeing even higher proportions of mobile traffic today.

Creating a good mobile experience
Published: September 6, 2012
By Ryan Dunlap

One of the mobile user’s primary goals is to get information as quickly as possible while completing online tasks on the go.

Progresso cooks up mobile strategy using QR codes, mobile site
Published: August 13, 2012
General Mills’ Progresso brand is taking its first steps into mobile with a QR code campaign and a new Web site that uses responsive design to scale appropriately on mobile devices.

5 things every mobile site needs to deliver
Published: August 10, 2012
By Michael Scully

By 2013, more people will be searching the Web on their mobile phones than on a desktop or laptop.

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