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Tag: mobile Web


Total Results: 427

   Displaying: 41 - 50

IAB addresses cross-screen campaigns, mobile ad measurement with new standards
Published: July 16, 2013
While mobile advertising continues to grow, the experience for marketers and users is still not always what it could be, which is why the Interactive Advertising Bureau is diving in with a wide range of new standards that cover the mobile Web, applications and HTML5.

How to avoid major mobile traps
Published: June 18, 2013
By Darrell Benatar

We recently finished a massive analysis of thousands of mobile usability studies in which we identified the major mobile traps that marketers fall into when transitioning their sites and apps to mobile.

How to optimize the Web site for mobile devices
Published: June 17, 2013
By Kim Ann King

Analyses of consumer behavior have shown that mobile users have different needs and expectations than desktop users.

Fleur du Mal launches mobile Web efforts to create personalized, engaging experiences
Published: May 31, 2013
Lingerie retailer Fleur du Mal has rolled out a mobile pop-up store experience that targets users with mobile-only product offerings and deals that are triggered by a consumer’s location.
Pittsburgh Paints mobilizes digital room painting experience for on-the-go convenience
Published: May 30, 2013
PPG Pittsburgh Paints is giving homeowners a way to use their tablet browser and camera to virtually paint a room to help them decide on a color.

5 tips to creating a better mobile landing page
Published: May 23, 2013
By Jason A. Oglesby

According to a Google study, 61 percent of users said if they did not find what they were looking for right away on a mobile site, they would quickly move on to another site.

Why would you hammer a screw?
Published: May 2, 2013
By Dave Sikora

It is interesting to follow the raging holy war surrounding mobile Web versus native applications.

Making the case for a mobile audit in a consumer-led economy
Published: April 9, 2013
By Craig Besnoy

For most marketers, more customer engagement is occurring from a mobile device than from any other single communication touch point. That has serious implications for the brand.

Top metrics for measuring mobile Web usability
Published: April 3, 2013
While gains have been made in the past year when it comes to tracking metrics for mobile sites, marketers still face many challenges including measuring cross-channel use and device fragmentation.

Wall Street Journal debuts mobile site with intentional design approach
Published: February 15, 2013
The Wall Street Journal, a crown jewel in Rupert Murdoch’s media empire, has launched a mobile Web site for the iPhone that continues its 360-degree embrace of digital media as the new business model for publishing.
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