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Tag: mobile Web

Total Results: 431

   Displaying: 61 - 70

With mobile, brands should reengineer thinking around customer experiences
Published: November 1, 2012
By Lou Casal

According to Pew Research, 88 percent of U.S. adults have a mobile phone and 18 percent have a tablet computer. This has a significant impact on how marketers interact with their audiences.

How to drive PC traffic through the mobile Web
Published: October 18, 2012
Some marketers are wary to roll out sites optimized for mobile devices because they are worried that the traffic will clip into their PC Web numbers. However, experts agree that if done correctly, mobile can actually increase traffic to a Web site.
Texas Dept. of Transportation enlists mobile to discourage drinking and driving
Published: October 18, 2012
The Texas Department of Transportation is leveraging text messaging and the mobile Web in a new campaign to deter college-age adults from driving under the influence of alcohol.

When mobile leads your business instead of lagging behind
Published: September 24, 2012
By Marlon Rodrigues

At least 20 percent of the digital traffic is mobile, and some brands are seeing even higher proportions of mobile traffic today.

Creating a good mobile experience
Published: September 6, 2012
By Ryan Dunlap

One of the mobile userís primary goals is to get information as quickly as possible while completing online tasks on the go.

Progresso cooks up mobile strategy using QR codes, mobile site
Published: August 13, 2012
General Millsí Progresso brand is taking its first steps into mobile with a QR code campaign and a new Web site that uses responsive design to scale appropriately on mobile devices.

5 things every mobile site needs to deliver
Published: August 10, 2012
By Michael Scully

By 2013, more people will be searching the Web on their mobile phones than on a desktop or laptop.

Is responsive design the answer to building and enhancing your brand?
Published: August 9, 2012
By Tim McLaughlin

As the interaction taking place on desktops, tablets and mobile devices continues to increase, it is essential to focus on providing a consistent customer experience through every channel.

The mobile Web: Act now or risk missing out
Published: August 7, 2012
With mobile Web usage on pace to overcome desktop access, marketers have realized that having an optimized site is a crucial element in a 360-degree mobile strategy. However, many brands are still missing the mark when it comes to taking full advantage of the opportunities that mobile Web offers.
On mobile commerce conversion
Published: August 7, 2012
By Stefano Colonna

We are rapidly approaching the point where everybody is talking about mobile, but apart from the hype, do retailers really know what to do and or how to get started on mobile to boost sales?

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