Tag: mobile Web

Total Results: 381

Boston Globe rolls out subscription model for digital content

Published: October 19, 2011

Publisher Boston Globe is switching to a subscription model for BostonGlobe.com after experimenting with a free model in the past few weeks.

Mobile accounts for 10pc of online traffic: Ask.com

Published: October 17, 2011

Online destination Ask.com claims it is generating 10 percent of its Internet traffic from mobile after shying away from its reputation as a search engine to become a question and answer service.

Designing a mobile site for optimal conversion effectiveness

Published: September 13, 2011

By Barbara Green

In the past, retailers thought of their mobile storefront as a kind of showcase, rather than as a real supplement to the ecommerce bottom line. Not so now.

Hurricane Irene creates whirlwind of mobile traffic

Published: September 8, 2011

Irene created a storm of mobile Web and app traffic as consumers experiencing the natural disaster flooded the mobile Internet and the app stores to search for news and information regarding the hurricane.

Tips for local advertisers to develop mobile Web sites

Published: September 1, 2011

By Annette Tonti

A recent study from Google and Ipsos OTX shows that 95 percent of smartphone users conduct mobile searches, with 88 percent of those taking an action as a result within a day.

Mobile Web design pitfalls

Published: August 17, 2011

By Colleen O'Banion

The rapid adoption of mobile technology has introduced a tricky set of constraints – smaller screen sizes, landscape and portrait ratios, odd UI/browser variations – that can overwhelm newcomers.

What is the current thinking on mobile commerce?

Published: August 16, 2011

By Steve Timpson

The thing that is becoming crystal clear in mobile implementation: it is not easy to do. Marketers and retailers that want an easy path to mobile will be disappointed.

Money Mailer revamps mobile strategy to increase reach

Published: August 2, 2011

Money Mailer jumped head first into mobile this summer with a new mobile strategy that increases the reach of its coupons via a mobile Web site, an application and QR codes.

Meredith bites into mobile with food-related strategy

Published: July 7, 2011

Mobile will play a key role for Meredith as it looks to build a stronger role in food media.

Coca-Cola SMS-enabled vending machine changing future of mobile payments

Published: June 17, 2011

NEW YORK - A Coca-Cola exec at the 2011 Mobile Marketing Forum discussed the company's SMS-enabled vending machines that let consumers pay for beverages using their mobile devices.