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Tag: mobile Web

Total Results: 428

   Displaying: 71 - 80

How email marketing service providers – and their clients – should be tackling mobile
Published: June 27, 2012
Bryce Marshall

Today’s email service providers may understand the importance of mobile interaction with a fast-growing user base, but often fail in adapting their capabilities for mobile engagement with consumers.

Autobytel puts mobile Web in driver’s seat of on-the-go shopping strategy
Published: June 20, 2012
Internet automotive research and purchasing site Autobytel is taking its first step into mobile with a new version of its Web site built for mobile use and intended to facilitate car purchasing.
Coors Light hones in on mobile to drive summer music promotion
Published: June 7, 2012
MillerCoors' Coors Light is using mobile Web and advertising to engage consumers in this summer’s “Search for the Coldest” campaign that is scouting out the best MC in the country.
Ciena grows mobile views 35pc year-over-year with optimized site
Published: May 14, 2012
Networking company Ciena is seeing that by refreshing its mobile site with features such as video and social media, it has been able to increase traffic over the past year.
Mozilla exec: HTML5 is the language of an open world
Published: May 10, 2012
NEW ORLEANS – A Mozilla executive keynoting at the International CTIA Wireless 2012 conference said that although there is still a lot of work to do in the mobile space, HTML5 will help lead the way in terms of creating innovative experiences.
Yamaha drives 300pc jump in mobile traffic with HTML5-based sites
Published: May 10, 2012
Yamaha saw its mobile traffic jump 300 percent in a year after launching two HTML5-based mobile sites for its watercraft vehicles.

Which type of mobile channel should a business develop?
Published: May 7, 2012
Thomas Coles

Although it may be beneficial to offer every single selling channel to your consumers – just in case they decide they might glance at it one morning on the work commute – in some instances it may be a wasted expense.

Eliminating the speed delays with mobile Web shopping
Published: May 3, 2012
Michael Darnaud

The unique problem for mobile Web shopping is that the steps to purchasing simply take too long, far longer than on the familiar Web.

White Castle solidifies push into mobile with incentivized loyalty program
Published: May 2, 2012
Fast food chain White Castle has launched a new loyalty program that features a mobile Web application and lets consumers earn rewards including free sliders.
Should marketers invest in in-app ads or mobile display?
Published: April 25, 2012
Mobile apps continue to surge in popularity, making in-apps ads an increasingly attractive option for marketers who want to reach mobile consumers. While savvy marketers have begun pouring more money into in-app ads, mobile Web-based display advertising can still make sense for many.
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