Tag: mobile Web

Total Results: 381

Old Navy breaks ambitious summer mobile interactive campaign

Published: June 10, 2011

Old Navy is using mobile as a means to simplify the male shopping experience and address consumer needs via an interactive mobile campaign.

Multichannel mobile strategy critical for successful Father's Day campaign

Published: June 8, 2011

Retailers will be making mobile a bigger part of their overall marketing outreach this Father’s Day as they experiment with new tactics and look to mobile to help drive in-store traffic and sales.

Why native apps have an edge over mobile Web

Published: June 8, 2011

By Jonathan Toland

Nearly all the applications in the Apple AppStore, Android Marketplace and BlackBerry App World are native applications, with 44 billion app downloads projected by 2016.

Mobile is HSN's fastest-growing channel: exec

Published: May 13, 2011

NEW YORK - An HSN executive at the Mcommerce Summit: State of Mobile Commerce 2011 conference said mobile is the retailer’s fastest-growing channel.

Sunkist exec: Mobile drives impulse sales in-store

Published: May 13, 2011

NEW YORK - A Sunkist executive at the Mcommerce Summit: State of Mobile Commerce 2011 conference said consumer loyalty and engagement via mobile is key for driving impulse sales in-store.

U.S. Cellular enhances mobile loyalty efforts

Published: May 12, 2011

U.S. Cellular is partnering with 2ergo for mobile marketing consulting, project management and creative services for SMS and MMS programs, mobile Web sites and mobile coupons.

Apps, mobile Web will continue to coexist: Forrester

Published: May 4, 2011

Despite the hype surrounding mobile applications, use of the mobile Internet continues to grow right along with mobile apps, according to a new report from Forrester Research.

Miller Lite taps mobile as centerpiece of multichannel loyalty play

Published: April 22, 2011

MillerCoors-owned Miller Lite is inspiring the loyalty of beer drinkers by offering them Taste Points for checking-in via foursquare and submitting the points via SMS or the mobile Web for the chance to win prizes.

Mobile Web vs. mobile app: When and why

Published: April 14, 2011

By Tony Long

Coming to a decision between the mobile Web and a standalone application means finding the right balance between three factors.

How to embrace mobile Web for maximum reach and sales

Published: April 8, 2011

As smartphone adoption increases steadily and HTML5 expands the possibilities of the mobile Web, savvy marketers are embracing the mobile Internet for maximum brand reach and to drive sales in more ways than one.