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Tag: mobile Web

Total Results: 413

   Displaying: 71 - 80

Mobile should drive more personalized Web communications
Published: March 9, 2012
By Darren Guarnaccia

When we are mobile we multitask and multi-slice throughout the day. Mobile Web usage is part of our daily routine and has raised our expectations to include immediate access to information wherever we go.

Mobile Web: The last temptation of scale
Published: March 6, 2012
By Nick Fotis

We have reached a point where most brands have a mobile Web presence. In many cases, however, it remains a one-off, rudimentary experience built to operate on all devices.

American Cancer Society exec: Mobile Web is primary channel for mass consumption
Published: March 1, 2012
WASHINGTON – An American Cancer Society executive at the Nonprofit Mobile Day said mobile Web is now a primary channel for mass market media consumption.
Facebook spearheads mobile Web standards project
Published: February 29, 2012
Facebook is spearheading a group of mobile industry stakeholders focused on developing mobile Web standards, reflecting the growing importance of mobile to the social network.

Native mobile sites versus proxy mobile sites
Published: February 29, 2012
By Jason Goldberg

It makes no sense to spend $1 million-plus hosting a site for your desktop users and then investing in a smaller scale third-party hosting service for your mobile users.

How will Mozilla’s open marketplace shake up mobile Web development?
Published: February 24, 2012
Mozilla’s announcement that it will open up its mobile Web marketplace points to the ongoing need for HTML5-based Web development. So, what does this mean for brands, publishers and retailers?
Why is Australia a no-go for going mo?
Published: February 23, 2012
By Gary Elphick

It is not surprising that Australians spend the majority of their time outside and opt to surf the Web via their mobile devices rather than run back to their desktops.

Kia elevates brand via 360-degree mobile strategy
Published: February 6, 2012
International carmaker Kia is proving that mobile plays a crucial role in its marketing with a multifaceted campaign that includes mobile Web, advertising and applications.

Clorox taps mobile to take Ingredient Inside program to next level
Published: January 30, 2012
Clorox has rolled out a mobile strategy to support its Ingredient Inside program that educates consumers on what types of fragrances and ingredients are in their cleaning products.
Best-practice tips for building an engaging Web presence on tablets
Published: January 19, 2012
By Doug Heise and Sascha Langfus

While it is clear that marketers cannot ignore the tablet as a channel, the mobile device landscape has become increasingly complex and confusing for brands and consumers alike.

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