Tag: mobile Web

Total Results: 386

U.S. Cellular enhances mobile loyalty efforts

Published: May 12, 2011

U.S. Cellular is partnering with 2ergo for mobile marketing consulting, project management and creative services for SMS and MMS programs, mobile Web sites and mobile coupons.

Apps, mobile Web will continue to coexist: Forrester

Published: May 4, 2011

Despite the hype surrounding mobile applications, use of the mobile Internet continues to grow right along with mobile apps, according to a new report from Forrester Research.

Miller Lite taps mobile as centerpiece of multichannel loyalty play

Published: April 22, 2011

MillerCoors-owned Miller Lite is inspiring the loyalty of beer drinkers by offering them Taste Points for checking-in via foursquare and submitting the points via SMS or the mobile Web for the chance to win prizes.

Mobile Web vs. mobile app: When and why

Published: April 14, 2011

By Tony Long

Coming to a decision between the mobile Web and a standalone application means finding the right balance between three factors.

How to embrace mobile Web for maximum reach and sales

Published: April 8, 2011

As smartphone adoption increases steadily and HTML5 expands the possibilities of the mobile Web, savvy marketers are embracing the mobile Internet for maximum brand reach and to drive sales in more ways than one.

Mobile advertising should be incorporated into all media buys: Yahoo

Published: April 7, 2011

There is no question as to whether consumers have embraced smartphones with open arms, and the mobile Internet has finally reached enough scale to offer critical opportunities for marketers, according to Yahoo Inc.

Fox, Netflix expand multichannel digital content distribution deal

Published: April 5, 2011

Twentieth Century Fox and Netflix Inc. have expanded their non-exclusive digital distribution partnership to push new content across PCs, Macs, televisions and mobile devices.

Chevy Silverado sponsors The Weather Channel’s first four-screen premiere

Published: April 4, 2011

General Motors Co.’s Chevrolet Silverado is the launch sponsor of The Weather Channel’s “From the Edge with Peter Lik,” a show that premiered March 31 across television, online, Apple’s iPad and mobile.

Facebook rolls out unified mobile Web experience

Published: April 4, 2011

Facebook has upgraded its mobile site to deliver a unified experience across all platforms – for both smartphones and feature phones.

Why apps will reign in the era of content

Published: April 3, 2011

By Michael Colombo

While Web 2.0 delivered plenty of new tools and resources for creating and distributing content online, there was really only one new distribution channel – the browser. Not so now.