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Tag: mobile Web


Total Results: 405

   Displaying: 81 - 90

Nestle’s Perrier taps mobile Web, QR codes, IVR to attract new customers
Published: November 4, 2011
Nestle’s Perrier Sparking Natural Mineral Water has developed a unique marketing program that uses mobile Web sites, QR codes and interactive voice response technology to attract new consumers and cultivate loyal customers.
Google: Effective mobile strategy means HTML5 and screen-agnostic approach
Published: November 3, 2011
The key to an effective mobile Web strategy starts with HTML5 and ends with a screen-agnostic approach, meaning the site is viewable on smartphones and tablets, according to a Google executive.
Google chases brands, retailers as it ringfences mobile Web
Published: November 2, 2011
As Apple continues on its quest to be the king of the applications world, Google is taking another route to the top – the mobile Web.
3 design principles for the mobile Web
Published: October 26, 2011
By KF Lai

Designing for mobile can be daunting. Whether brands work on a simple banner campaign or full-scale app development, there are some principles that will keep them on the straight and narrow.

Boston Globe rolls out subscription model for digital content
Published: October 19, 2011
Publisher Boston Globe is switching to a subscription model for BostonGlobe.com after experimenting with a free model in the past few weeks.
Mobile accounts for 10pc of online traffic: Ask.com
Published: October 17, 2011
Online destination Ask.com claims it is generating 10 percent of its Internet traffic from mobile after shying away from its reputation as a search engine to become a question and answer service.
Designing a mobile site for optimal conversion effectiveness
Published: September 13, 2011
By Barbara Green

In the past, retailers thought of their mobile storefront as a kind of showcase, rather than as a real supplement to the ecommerce bottom line. Not so now.

Hurricane Irene creates whirlwind of mobile traffic
Published: September 8, 2011
Irene created a storm of mobile Web and app traffic as consumers experiencing the natural disaster flooded the mobile Internet and the app stores to search for news and information regarding the hurricane.

Tips for local advertisers to develop mobile Web sites
Published: September 1, 2011
By Annette Tonti

A recent study from Google and Ipsos OTX shows that 95 percent of smartphone users conduct mobile searches, with 88 percent of those taking an action as a result within a day.

Mobile Web design pitfalls
Published: August 17, 2011
By Colleen O'Banion

The rapid adoption of mobile technology has introduced a tricky set of constraints – smaller screen sizes, landscape and portrait ratios, odd UI/browser variations – that can overwhelm newcomers.

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