Tag: mobile a

Total Results: 1102

Uptick in mobile ads gives rise to exchange-traded media: panel

Published: February 10, 2012

NEW YORK – As mobile rich media placement grows, so does the volume of data, giving rise to mobile ad exchanges that offer a real-time bidding environment.

American Family Insurance’s mobile ads raise awareness with tech-savvy consumers

Published: February 8, 2012

American Family Insurance has launched a new mobile advertising campaign targeting tech-savvy young adults who are looking for insurance.

Tic Tac mobile apps offer multiple AR experiences to engage millennials

Published: February 7, 2012

Tic Tac is using two mobile applications and augmented reality to engage with digital-savvy millennials who always have their mobile phones nearby.

Mobile upsets TV in Super Bowl marketing showdown

Published: February 6, 2012

Brands such as Chevy and Pepsi scored their own touchdowns during yesterday’s Super Bowl game with second-screen experiences that took advantage of the growing number of football fans who engaged with their mobile devices while they watched the game on television.

Kia elevates brand via 360-degree mobile strategy

Published: February 6, 2012

International carmaker Kia is proving that mobile plays a crucial role in its marketing with a multifaceted campaign that includes mobile Web, advertising and applications.

Grammy Awards mobile app lets users create, share musical experiences

Published: February 3, 2012

The marketing campaign for the upcoming Grammy Awards includes a new mobile application that enables music fans to create and share their own visual musical experiences based on their favorite songs and photos.

Is Yahoo failing in mobile?

Published: February 2, 2012

While Yahoo's mobile application strategy has not set the industry on fire – especially when it recently decommissioned 10 apps – the company plans to make mobile a priority going forward. But is it too late?

Let’s Go apps simplify traveling for young adults

Published: February 2, 2012

Let’s Go has rolled out apps for five cities that help travelers find deals on accommodations.

How do the top digital agencies’ mobile marketing services measure up?

Published: January 31, 2012

Forrester Research conducted an evaluation of the top digital agencies with mobile marketing services in the United States and found that SapientNitro, AKQA, Ogilvy, TribalDDB and Razorfish are ahead of the game.

Mars M&Ms stirs up hype for new product launch via mobile ads

Published: January 26, 2012

Candy giant Mars is using mobile ads for its M&M brand to intrigue users about a new line of candies being launched during the upcoming Super Bowl.