Tag: mobile a

Total Results: 1199

7 SEO tips to help Google like your iOS and Android apps

Published: February 21, 2012

By Brian Klais

Apple recently threatened to ban apps from the App Store that use “black hat” techniques for improving visibility. There is a better way to help consumers find and download your apps.

Apple, Google try to shore up mobile advertising positions as Facebook entry looms

Published: February 16, 2012

Mobile advertising is in the midst of a significant upheaval, with Google AdMob and Apple iAds lowering prices and it could all be because of the initial public offering announced by Facebook earlier this month.

Boar’s Head misses the mark with mobile ad campaign

Published: February 16, 2012

Although the Boar’s Head mobile ad campaign aims to engage new and existing consumers with its products, the company would have had a better chance at success if the execution was mobile-optimized.

Olay taps mobile advertising to bolster product awareness

Published: February 14, 2012

Proctor & Gamble’s Olay skincare brand is using mobile advertising to target tech-savvy moms who are looking for quick beauty tips and products.

Going mobile: Tips to turn an ad into a sale

Published: February 14, 2012

By Andrea Bridges-Smith

You have built an eye-catching mobile ad, and your target user has clicked on it. Everything is going according to plan. But what happens next?

Will LinkedIn have an easier time with mobile advertising than Facebook?

Published: February 13, 2012

LinkedIn has become the latest social network company to try its hand at mobile advertising.

Lemon reduces cost of loyal user acquisition by 50pc via app promo

Published: February 13, 2012

Financial management application Lemon recently used mobile ads and promotions that led to more than a 50 percent decrease in the cost of acquiring a loyal user.

Top 5 reasons for mobile ad security

Published: February 13, 2012

By Jonathan Treiber

Marketers have often referred to the mobile device as both highly personal and highly social. This is true, depending on context.

Uptick in mobile ads gives rise to exchange-traded media: panel

Published: February 10, 2012

NEW YORK – As mobile rich media placement grows, so does the volume of data, giving rise to mobile ad exchanges that offer a real-time bidding environment.

American Family Insurance’s mobile ads raise awareness with tech-savvy consumers

Published: February 8, 2012

American Family Insurance has launched a new mobile advertising campaign targeting tech-savvy young adults who are looking for insurance.