Tag: mobile a

Total Results: 1199

Android’s 850,000 daily activations puts iOS-first strategy into question

Published: February 28, 2012

Android continues to grow at a quick pace and is now seeing 850,000 new Android devices activated each day, up more than 250 percent from last year.

Webinar on March 29: 5 Keys to Building App Loyalty and Long-Term Usage

Published: February 27, 2012

Register for this free, hour-long webinar March 29 discussing the five keys to building app loyalty and long-term usage from brands that know best. Panelists from Staples, JetBlue Airways and sponsor Fiksu.

Butterball cooks up recipes, helpful tips via mobile campaign

Published: February 27, 2012

Butterball is offerings users helpful turkey tips, promotions and recipes through a new mobile advertising campaign.

Procter & Gamble’s Cover Girl taps mobile advertising for product launch

Published: February 27, 2012

Procter & Gamble’s Cover Girl is promoting its new Blast FlipStick lipstick products through an interactive mobile ad.

Chapstick strengthens social media offerings via mobile

Published: February 27, 2012

Chapstick is encouraging Facebook likes and increasing its social presence via a mobile campaign.

How will Facebook influence the future of mobile advertising?

Published: February 27, 2012

By Stuart John

The majority of Facebook’s mobile users are from developed nations and come through a smartphone application ecosystem, which is a hugely important sector for marketers and brands to target.

Air Miles builds loyalty through redesigned iPhone, Android app

Published: February 24, 2012

Air Miles has introduced its redesigned iPhone and Android loyalty application that lets consumers access information, including their account balances.

Why is Australia a no-go for going mo?

Published: February 23, 2012

By Gary Elphick

It is not surprising that Australians spend the majority of their time outside and opt to surf the Web via their mobile devices rather than run back to their desktops.

Dole bolsters email database via mobile ads

Published: February 22, 2012

Dole is running a mobile advertising campaign that not only builds up its mobile database, but also encourages users to join an online community that promotes the company's line of salad products.

10 hard-won lessons from 2011 to use in 2012

Published: February 22, 2012

By Lara Mehanna

A lot of 2012 predictions are great, and they help guide strategy. But if you are in the trenches, trying to execute against your customer’s key performance indicators, well, strategy-schmatejy.