Tag: mobile ad campaign

Total Results: 4

Mobile ad campaigns with $250K+ budgets double in Q1: ad network: Published: May 24, 2011; Campaign deals of more than $250,000 grew 213 percent in the first quarter when compared to the year-ago period, according to new data from mobile ad network Millennial Media.
Mobile vs. online ad campaigns: Leveraging differences: Published: April 5, 2011; By Inbar Chap
The creation of successful mobile campaigns requires a combination of the knowledge accumulated in the world of result-based online marketing with an understanding of the differences of mobile.
Gap between mobile, online ad campaign effectiveness narrows: Study: Published: January 7, 2011; While mobile ad campaigns perform well when compared with online, the gap between the two digital mediums is decreasing, per new data from InsightExpress.
Motorola runs on-deck mobile ad campaign: Published: July 3, 2009; Motorola ran an Ogilvy Poland-designed mobile ad campaign on Polish carrier Play's WAP portal, which generated a click-through rate of 4.3 percent on average, reaching 13 percent at its highest.