Tag: mobile ad exchange
Total Results: 3
- Uptick in mobile ads gives rise to exchange-traded media: panel
- Published: February 10, 2012
- NEW YORK – As mobile rich media placement grows, so does the volume of data, giving rise to mobile ad exchanges that offer a real-time bidding environment.
- Microsoft looks to boost mobile ad exchange with broader availability of inventory
- Published: June 22, 2011
- Microsoft is making in-app ad inventory more broadly available as it looks to help advertisers achieve scale in the mobile space.
- Amobee Media Systems acquires RingRing Media
- Published: January 13, 2010
- Amobee Media Systems, which specializes in mobile advertising services for carriers, has acquired mobile advertising agency RingRing Media to connect the supply side with the demand side.
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