Tag: mobile ad networks
Total Results: 45
Displaying: 1 - 10- Apple seeks to boost iAd adoption by cutting minimum buy in half
- Published: February 24, 2011
- Sources at Apple confirmed that the company will in fact be cutting its $1 million minimum iAd buy in half. So will more brands flock to the mobile ad network at the expense of competitors?
- So mobile is supposed to save Yahoo?
- Published: February 8, 2011
- Rumor has it that Yahoo is developing an application publishing platform to let users download personalized content on various mobile devices. But will a revamped mobile strategy be enough to keep pace with competitors?
- Millennial Media lands $27.5M to grow ad network
- Published: January 6, 2011
- Mobile ad network Millennial Media has raised an additional $27.5 million in equity funding that will be used to fund an acceleration of the company’s 2011 global growth plan after tripling its revenues in 2010.
- How to market your mobile application to No. 1
- Published: October 29, 2010
- By Scott Dunlap
Have you ever wondered what it takes to have the No. 1 lifestyle app in Apple’s App Store? What if I told you for $4,255 – and $7,310, respectively – your app could be in that No. 1 slot within 24 hours?
- Fourth quarter will be watershed moment for mobile advertising: Greystripe
- Published: October 25, 2010
- Greystripe is forecasting bookings that will put the upcoming fourth quarter at a 600 percent increase in mobile advertising spend from the fourth-quarter 2009 as brands demonstrate unprecedented demand.
- How to buy mobile media
- Published: October 8, 2010
- By Brenna Hanly
With all of the fanfare around mobile, Apple versus Google, the iPad replacing the PC and the allure of the iAd platform, it is appropriate to write a piece about the basics of buying mobile media.
- Why click-through rates don’t make sense in mobile
- Published: August 11, 2010
- By Elizabeth Joy Zalman
As I survey the incredible talent in the mobile space, I am dismayed that the industry continues to use clicks as a proxy for any indication of performance.
- Mobile ad network InMobi raises $8M to fund global expansion
- Published: July 13, 2010
- Independent mobile ad network InMobi has secured $8 million in its Series B funding round to further its global expansion with an emphasis on North America, Europe and Japan.
- Mobile ad companies ramp up platforms to compete with Google, Apple iAd
- Published: June 4, 2010
- Mobile companies from mobile marketing specialists to mobile ad networks are enhancing their offerings in a bid to compete with giants Google and Apple.
- Mojiva exec discusses $7M funding, state of the industry
- Published: May 7, 2010
- Mojiva Inc., which runs a mobile advertising network and the independent mobile ad-serving and analytics platform mOcean Mobile, has closed a $7 million second round of venture funding.












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