Tag: mobile ad networks

Total Results: 45

Apple seeks to boost iAd adoption by cutting minimum buy in half

Published: February 24, 2011

Sources at Apple confirmed that the company will in fact be cutting its $1 million minimum iAd buy in half. So will more brands flock to the mobile ad network at the expense of competitors?

So mobile is supposed to save Yahoo?

Published: February 8, 2011

Rumor has it that Yahoo is developing an application publishing platform to let users download personalized content on various mobile devices. But will a revamped mobile strategy be enough to keep pace with competitors?

Millennial Media lands $27.5M to grow ad network

Published: January 6, 2011

Mobile ad network Millennial Media has raised an additional $27.5 million in equity funding that will be used to fund an acceleration of the company’s 2011 global growth plan after tripling its revenues in 2010.

How to market your mobile application to No. 1

Published: October 29, 2010

By Scott Dunlap

Have you ever wondered what it takes to have the No. 1 lifestyle app in Apple’s App Store? What if I told you for $4,255 – and $7,310, respectively – your app could be in that No. 1 slot within 24 hours?

Fourth quarter will be watershed moment for mobile advertising: Greystripe

Published: October 25, 2010

Greystripe is forecasting bookings that will put the upcoming fourth quarter at a 600 percent increase in mobile advertising spend from the fourth-quarter 2009 as brands demonstrate unprecedented demand.

How to buy mobile media

Published: October 8, 2010

By Brenna Hanly

With all of the fanfare around mobile, Apple versus Google, the iPad replacing the PC and the allure of the iAd platform, it is appropriate to write a piece about the basics of buying mobile media.

Why click-through rates don’t make sense in mobile

Published: August 11, 2010

By Elizabeth Joy Zalman

As I survey the incredible talent in the mobile space, I am dismayed that the industry continues to use clicks as a proxy for any indication of performance.

Mobile ad network InMobi raises $8M to fund global expansion

Published: July 13, 2010

Independent mobile ad network InMobi has secured $8 million in its Series B funding round to further its global expansion with an emphasis on North America, Europe and Japan.

Mobile ad companies ramp up platforms to compete with Google, Apple iAd

Published: June 4, 2010

Mobile companies from mobile marketing specialists to mobile ad networks are enhancing their offerings in a bid to compete with giants Google and Apple.

Mojiva exec discusses $7M funding, state of the industry

Published: May 7, 2010

Mojiva Inc., which runs a mobile advertising network and the independent mobile ad-serving and analytics platform mOcean Mobile, has closed a $7 million second round of venture funding.