Tag: mobile ad networks

Total Results: 45

Four things about Apple iAd that tickled Millennial Media’s Paul Palmieri

Published: April 13, 2010

By Paul Palmieri

What was really exciting about Apple’s announcement last week was that it appeared to embrace an open mobile ecosystem.

Is Apple’s iAd a threat to competing mobile ad networks?

Published: April 7, 2010

Apple is piggybacking on the hype surrounding the iPad and the new iPhone operating system to launch the iAd mobile ad network. But will this rumored launch move the needle for mobile advertising?

ULocate launches hyper-local LBS mobile ad network

Published: March 10, 2010

ULocate Communications has introduced of Where Ads, a hyper-local mobile advertising network that uses location-based targeting to increase the relevance of small businesses’ ad campaigns.

Rubicon Project taps mOcean to take online ad platform mobile

Published: March 8, 2010

The Rubicon Project, a digital advertising technology and data company, has partnered with mobile advertising platform mOcean Mobile to launch REVV for mobile.

Do patents make Jumptap more valuable to a potential suitor?

Published: February 11, 2010

Mobile ad network Jumptap was awarded Patent No. 7,660,581 by the U.S. Patent Office on Feb. 10. Does this, its fourth patent in eight months, make Jumptap more valuable to a potential suitor?

Mobile banners drive 15,000 game downloads in 3 days

Published: February 4, 2010

Limbic Software ran a three-day banner-ad campaign within apps for the iPhone and iPod touch across AdMob’s network, driving close to 15,000 downloads of its TowerMadness mobile game.

Quattro acquisition marks notable shift in Apple strategy

Published: January 6, 2010

Watch out Google. Apple has entered the mobile advertising space through the acquisition of Quattro Wireless, sending ripples through the industry.

Google buys AdMob and Apple takes Quattro bite. Now what?

Published: January 6, 2010

By Gary Schwartz

Maybe it would be overly simplistic or apologetic to say that up until the $1 billion-drop we were all just building network and waiting.

Has mobile ad network Quattro Wireless been acquired?

Published: December 31, 2009

Sources say that mobile ad network Quattro Wireless has been acquired. If true, who could the acquirer be?

Brands to dedicate 15-20 percent of digital spend to mobile: Smaato CEO

Published: December 4, 2009

In the wake of receiving $4.5 million of Series B funding, mobile advertising company Smaato Inc. is optimistic about the state of the mobile industry.