Tag: mobile ad spend

Total Results: 7

3 things that need to happen for mobile ad spending to increase

Published: April 18, 2012

By Tan Tmangraksat

Though still early in its development, mobile is emerging as the most imbalanced medium in terms of ad spending versus share of time spent.

Macy’s mobile spend up 70pc: FirstLook keynote

Published: January 20, 2012

NEW YORK – A Macy’s executive at the Mobile FirstLook: Strategy 2012 conference said that the company has increased its mobile spend by 70 percent. So where is the retail giant placing its mobile dollars?

Mobile will account for 15.2pc of global online ad spend in 2016: study

Published: December 23, 2011

Mobile will account for 15.2 percent of global online ad spend in 2016, according to a new study by Berg Insight.

How will 2011 holiday mobile marketing spend compare to 2010?

Published: November 1, 2011

When it comes to 2011 holiday mobile marketing spend, mobile rich media advertising and search will get the most dollars, according to industry experts.

BIA/Kelsey forecasts US mobile advertising to reach $2.9B in 2014

Published: December 2, 2010

Mobile advertising revenues in the United States will grow from $491 million in 2009 to $2.9 billion in 2014, according to BIA/Kelsey's U.S. Mobile Ad Revenue Forecast.

Mobile ad spend expected to increase significantly in 2010: Study

Published: November 3, 2009

The consumer-packaged goods, retail, entertainment, travel and restaurant categories are expected to lead mobile spending in 2010, according a new study by Millennial Media.

Mobile ad spend to reach $1.56B by 2013: Study

Published: September 29, 2009

Spending on mobile advertising is estimated to reach $416 million in 2009 in comparison with the $24 billion that will be spent for online advertising, according to a study by eMarketer.