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Tag: mobile ads

Total Results: 45

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Submissions invited for Mobile Marketer's Classic Guide to Mobile Advertising
Published: February 4, 2015
Editorial submissions are welcome for Mobile Marketer's Classic Guide to Mobile Advertising, a must-read handbook of tips, best practice, case studies and research from our reporters and industry leaders.
Oscar Mayer taps iBeacons, geo-targeting to boost shopper marketing
Published: April 8, 2014
Mobile is giving the shopper marketing program for Kraft Foods’ Oscar Mayer Deli Fresh brand a boost via geo-targeting, in-store ads and iBeacon-delivered mobile alerts as part of a campaign to support several new Deli Fresh flavors.

Can marketers and publishers trust their mobile click-through rates?
Published: December 3, 2013
By Manny Puentes

The rise in CTRs on mobile has fueled the proliferation of mobile ads and promotions, and many marketers have celebrated impressive click-throughs for various campaigns. But CTRs do not equal sales leads.

Retailers skimp on Facebook mobile budgets, missing growing opportunity to drive sales
Published: October 21, 2013
While sophisticated retailers are leveraging mobile ads on Facebook to drive in-store traffic or deep link mobile application ads to enable purchases from within an app, on the whole the retail sector lags behind other marketers in targeting the social network’s large mobile user base.
How mobile ads will evolve
Published: July 17, 2013
By Rob Schmults

As Web traffic rapidly shifts to mobile devices, online marketers scramble to adapt. What do ads look like in a mobile environment? Where do you even place them? How do the mechanics of a click work? Where does that click land you?

Facebook’s stock value rises on increased mobile advertising
Published: November 27, 2012
After several rocky months, Facebook’s outlook suddenly looks stronger based on a jump in the number of ads appearing in mobile news feeds, as well as an increase in its stock value.

Rich media ads deliver engagement rate of 12.8pc: report
Published: October 1, 2012
Rich media mobile ads are delivering an engagement rate of 12.8 percent, on average, across all devices, platforms and ad placements, according to a new report from Celtra.
Mobile ads: Forget format and focus on value
Published: August 24, 2012
By Lars Albright

In mobile advertising today, value has to flow three ways: between publishers, users and advertisers. Giving better value, not buying better space, is where advertisers need to focus.

Nordstrom aims to increase in-store foot traffic with mobile advertising campaign
Published: July 18, 2012
Department store chain Nordstrom is using mobile advertising as part of a bigger push to get consumers in-store for its upcoming Beauty Bash event.
Todacell raises $2M to address need for mobile campaign optimization
Published: June 21, 2012
In a reflection of the need for mobile campaign optimization as advertising to on-the-go consumers grows, mobile ad network Todacell has raised $2 million in its latest round of funding.
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