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Tag: mobile ads

Total Results: 48

   Displaying: 1 - 10

Apple strengthens stake in mobile ads via iTunes Radio expansion
Published: March 23, 2015
Apple is making a stronger stake in mobile advertising by expanding its programmatic network to iTunes Radio and enabling marketers to target Apple consumers with email and phone identifiers, proving that the technology company can compete with Spotify and other streaming services.
Native mobile ads in a strange land
Published: March 18, 2015
By Stephen Upstone

The chances are that you have seen native mobile ads, but you just did not know. This is because, as the name suggests, they are ads that slot seamlessly into the interface of the application or site you are using. The bad news is that, sometimes, you do not even know they are ads.

Old Navy pitches spring line to millennials via Tumblr, Yahoo mobile ads
Published: March 12, 2015
Gap Inc.-owned apparel brand Old Navy is engaging millennials by showcasing its new spring line on microblogging social media application Tumblr and its Yahoo parent.
Submissions invited for Mobile Marketer's Classic Guide to Mobile Advertising
Published: February 4, 2015
Editorial submissions are welcome for Mobile Marketer's Classic Guide to Mobile Advertising, a must-read handbook of tips, best practice, case studies and research from our reporters and industry leaders.
Oscar Mayer taps iBeacons, geo-targeting to boost shopper marketing
Published: April 8, 2014
Mobile is giving the shopper marketing program for Kraft Foods’ Oscar Mayer Deli Fresh brand a boost via geo-targeting, in-store ads and iBeacon-delivered mobile alerts as part of a campaign to support several new Deli Fresh flavors.

Can marketers and publishers trust their mobile click-through rates?
Published: December 3, 2013
By Manny Puentes

The rise in CTRs on mobile has fueled the proliferation of mobile ads and promotions, and many marketers have celebrated impressive click-throughs for various campaigns. But CTRs do not equal sales leads.

Retailers skimp on Facebook mobile budgets, missing growing opportunity to drive sales
Published: October 21, 2013
While sophisticated retailers are leveraging mobile ads on Facebook to drive in-store traffic or deep link mobile application ads to enable purchases from within an app, on the whole the retail sector lags behind other marketers in targeting the social network’s large mobile user base.
How mobile ads will evolve
Published: July 17, 2013
By Rob Schmults

As Web traffic rapidly shifts to mobile devices, online marketers scramble to adapt. What do ads look like in a mobile environment? Where do you even place them? How do the mechanics of a click work? Where does that click land you?

Facebook’s stock value rises on increased mobile advertising
Published: November 27, 2012
After several rocky months, Facebook’s outlook suddenly looks stronger based on a jump in the number of ads appearing in mobile news feeds, as well as an increase in its stock value.

Rich media ads deliver engagement rate of 12.8pc: report
Published: October 1, 2012
Rich media mobile ads are delivering an engagement rate of 12.8 percent, on average, across all devices, platforms and ad placements, according to a new report from Celtra.
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