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Tag: mobile ads

Total Results: 75

   Displaying: 1 - 10

84pc of Facebook's ad revenue came from mobile in 2016
Published: February 3, 2017
The vast majority of Facebook's daily active users were on mobile in 2016, according to the company’s financial report.
Snickers backs up campaign with fictitious Web site
Published: November 10, 2016
Mars' Snicker brand is building a multifaceted experience for its latest installment of "You’re Not You When You're Hungry" campaign, bringing a fake online service to life.
Pandora revamps in hopes to gain traction on Spotify, Apple Music
Published: October 13, 2016
Mobile Pandora users are getting the first look at its brand redesign to help modernize its image, supported by a highly targeted digital campaign following its new features rollout.
Trolli taps interactive mobile ads for 14.9pc secondary engagement
Published: August 31, 2016
Ferrara Candy Company’s Trolli brand recently saw a 213 percent higher engagement rate than industry average on mobile for a cross-channel campaign that played with interactive elements to make a bigger impact.
Bleecker Street flips video ad format for native viewing
Published: August 4, 2016
Film distributor Bleecker Street is the first to embrace vertical video advertisements on mobile content aggregator Flipboard, in a campaign that focuses on the most harrowing moments of its latest film to drive engagement with a native viewing experience.
GE vies for NY Times' mobile readers' attention with 360 video ads
Published: August 3, 2016
General Electric is one of the brands demanding consumer attention within New York Times mobile articles via advertisements in the form of 360-degree videos that allow users to explore the ad space by moving their smartphones.
Star Trek brings mobile advertising to the future with real-time video
Published: July 26, 2016
Paramount Pictures generated a wide range of excitement for the premiere of its latest Star Trek installment with a new format of advertising, by producing on-site videos in little time for real-time ads on Google’s new platform.
Top 10 mobile ads of Q2
Published: July 6, 2016
With consumers increasingly expecting mobile ad experiences that make engagement worthwhile, brands including Chevrolet and Unilever are upping the ante with impactful advertising initiatives, such as inviting users to take personality quizzes and implementing AI-powered voice interactions.
Orange Is the New Black promotes new season via Tinder-like ads
Published: July 6, 2016
Netflix series Orange Is the New Black is drumming up excitement for its recently released fourth season by leveraging Facebook ads that employ a dating application-like format, enabling users to toggle through lead characters’ profiles to find a potential love match.
Hong Kong Airlines upgrades mobile ads with 360-degree virtual cabin walkthroughs
Published: June 24, 2016
Hong Kong Airlines is flying in a new type of mobile ad format to promote upgraded flight seats via 360-degree videos enabling viewers to walk through a business class cabin and picture themselves experiencing premium travel.
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