Tag: mobile ads

Total Results: 32

What Apple’s Q1 earnings say about the company’s role in mobile for 2012

Published: January 25, 2012

Apple’s first-quarter, record-breaking iPhone and iPad sales are indicative of the important role the company will continue to play in the space in 2012 and beyond.

What not to do in mobile advertising

Published: January 10, 2012

The industry is very focused on the how-tos of mobile advertising and what to do to ensure successful efforts. Now, here is a list of what not to do.

Lincoln amplifies multichannel holiday campaign with mobile ads

Published: December 5, 2011

Lincoln is using holiday-themed mobile advertisements to promote new models of its MKZ sedan.

Lexus drives purchase consideration with mobile app

Published: November 17, 2011

Automaker Lexus rolled out the Lexus CT City Challenge app and complementary mobile ads to drive awareness and purchase consideration for its CT 200h model in the Australian market.

Mobile advertising case study - Northern Virginia Community College

Published: November 17, 2011

See how Northern Virginia Community College used mobile ads to generate buzz amongst young adults.

Yahoo’s Right Media simplifies buying, selling on mobile

Published: November 1, 2011

Yahoo’s Right Media is rolling out a new feature that will let publishers, advertisers and agencies buy and sell mobile ads for smartphone and tablet browsers on the same platform they currently use for PC display advertising.

Starbucks drives app downloads via mobile ads

Published: October 24, 2011

Starbucks is running a mobile advertising campaign to increase downloads of its mobile applications.

Yahoo introduces Living Ads for tablet apps

Published: October 7, 2011

NEW YORK – Yahoo announced Living Ads for tablet devices at the Yahoo Connect Forum this week. These new units combine the interactive aspect of digital with the sight, sound and motion of television.

Lego sees 1.3pc click-through-rate with mobile video ads

Published: August 17, 2011

Toy manufacturer Lego saw a 1.3 percent click-through-rate after running a series of mobile advertisements on Google’s mobile ad network, which led consumers to a 30-second video.

Lipton bolsters social media offerings via mobile

Published: July 28, 2011

Lipton Iced Tea is encouraging Facebook likes and increasing its social presence via a mobile campaign.