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Tag: mobile ads


Total Results: 52

   Displaying: 1 - 10

Stride Rite walks into mobile ads with rebranding campaign
Published: July 27, 2015
Childrenís shoe manufacturer Stride Rite is launching an omnichannel campaign to introduce its rebranding, leveraging mobile and social media to connect with parents through real-life experiences and ad content.
Majority of online video views will soon occur on mobile: report
Published: July 6, 2015
As storytelling pulls in mobile video viewers, more and more users are following through video ads until completion, with 79 percent of ads viewed in their entirety, according to a new report from Ooyala.
MMA native ad guidelines address uncertainty over important mobile opportunity
Published: May 1, 2015
The Mobile Marketing Association is attempting to bring some conformity to the growing mobile native advertising space with new ad format guidelines, as uncertainty persists over what exactly constitutes native advertising and its effectiveness.
West Elm stacks up Facebook ads with consumer-generated photos
Published: April 10, 2015
Home furnishings retailer West Elm is one of the first brands to tap visual marketing platform Olapicís new consumer-generated Facebook advertisements, which enables marketers to grab user photos from Instagram and other social networks in retargeting and display ads to bolster performance.
Apple strengthens stake in mobile ads via iTunes Radio expansion
Published: March 23, 2015
Apple is making a stronger stake in mobile advertising by expanding its programmatic network to iTunes Radio and enabling marketers to target Apple consumers with email and phone identifiers, proving that the technology company can compete with Spotify and other streaming services.
Native mobile ads in a strange land
Published: March 18, 2015
By Stephen Upstone

The chances are that you have seen native mobile ads, but you just did not know. This is because, as the name suggests, they are ads that slot seamlessly into the interface of the application or site you are using. The bad news is that, sometimes, you do not even know they are ads.

Old Navy pitches spring line to millennials via Tumblr, Yahoo mobile ads
Published: March 12, 2015
Gap Inc.-owned apparel brand Old Navy is engaging millennials by showcasing its new spring line on microblogging social media application Tumblr and its Yahoo parent.
Submissions invited for Mobile Marketer's Classic Guide to Mobile Advertising
Published: February 4, 2015
Editorial submissions are welcome for Mobile Marketer's Classic Guide to Mobile Advertising, a must-read handbook of tips, best practice, case studies and research from our reporters and industry leaders.
Oscar Mayer taps iBeacons, geo-targeting to boost shopper marketing
Published: April 8, 2014
Mobile is giving the shopper marketing program for Kraft Foodsí Oscar Mayer Deli Fresh brand a boost via geo-targeting, in-store ads and iBeacon-delivered mobile alerts as part of a campaign to support several new Deli Fresh flavors.

Can marketers and publishers trust their mobile click-through rates?
Published: December 3, 2013
By Manny Puentes

The rise in CTRs on mobile has fueled the proliferation of mobile ads and promotions, and many marketers have celebrated impressive click-throughs for various campaigns. But CTRs do not equal sales leads.

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