Welcome to Mobile Marketer. Skip directly to: main content, navigation, search box.

Tag: mobile ads


Total Results: 63

   Displaying: 1 - 10

Why mobile native advertising is key for connecting with users: MMA
Published: December 21, 2015
Mobile native advertising is proving to be an effective mobile ad strategy, with campaigns from Dunkin’ Donuts, Pandora and EA seeing significant results compared to other forms of mobile ads, according to the new Guidance Report, Mobile Native Advertising from the Mobile Marketing Association.
Ad targeting hits stride and continues to grow as data evolves
Published: December 16, 2015
The ability to target the right audience on mobile is becoming a key factor in the success of campaigns as smartphone adoption continues to grow, with tapping into data such as behavior, location, weather and events getting easier as programmatic matures.
Hard Rock boosts geotargeting with behavioral data to reach vacationers
Published: December 8, 2015
Hard Rock Café increased bricks-and-mortar traffic by 220 percent through the use of behavioral data and geotargeting, manifesting the potential these tactics have for restaurant chains.
Mondelez tries to overcome advertising aversion with engagement ads on Hulu
Published: November 5, 2015
Mondelez is leaning into consumers’ objections to traditional advertising by leveraging Fox’s new engagement ads on Hulu on mobile devices as well as desktop.
Diesel lays bare potential of contextual, native ads on Tinder and Shazam
Published: October 29, 2015
Lifestyle brand Diesel is rolling out disruptive, native advertisements on the Tinder and Shazam applications that showcase fall and winter apparel while underscoring the effectiveness of reaching younger consumers on popular mobile channels.
Top 10 mobile advertising campaigns of Q3
Published: October 6, 2015
Target, Calvin Klein and Maybelline are among the top marketers leveraging a variety of advertising channels, social media networks and applications across mobile to better reach millennial consumers and break the mold of the traditional banner ad in the third quarter.
Snickers campaign exhibits importance of nonintrusive mobile ads
Published: September 30, 2015
NEW YORK – An executive from video game developer Entertainment Arts at the Mobile Marketing Association's SM2 Innovation Summit 2015 claimed the path to being successful with mobile advertising is to reward consumers for engaging with marketing content and viewing ads.
Mobile ads prove more click-worthy than social sharing buttons: report
Published: August 25, 2015
Consumers on mobile are 11.5 times more likely to click on an advertisement than a social sharing button, proving that brands cannot rely on users to spread branded posts on social media unless there is a direct call-to-action, according to a report from Moovweb.
Mobile Minutes: Facebook leads news traffic; PayPal buys Modest; Viewable mobile ads; Apple Music retention
Published: August 20, 2015
Today in mobile marketing – Facebook has taken over from Google as a traffic source for news; PayPal continues acquisition spree, buys ecommerce startup led by former Obama campaign CTO; Advertisers only want to buy viewable mobile ads, but sellers are waiting for standards; Apple disputes MusicWatch survey numbers on streaming retention.
53pc of marketers expect to shift majority of ad spend to mobile
Published: August 17, 2015
Mobile advertising could be the leading format for marketers in the future, as many are increasing their ad spend for untethered platforms, leveraging programmatic, social and video advertisements, according to a new report from Advertiser Perceptions.
Please click here to register now !