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Tag: mobile ads

Total Results: 65

   Displaying: 1 - 10

Top 10 mobile marketing campaigns of Q1
Published: April 5, 2016
Budweiser, Honda and Warner Bros. are among the top brands leveraging a variety of marketing tactics to circumvent the rise of ad blockers and reach consumers more organically through strategies such as sponsored social media content and interesting calls to action.
How to effectively take advantage of carousel advertising
Published: March 11, 2016
Instagram and Facebook are leading a mobile advertising revolution with their carousel advertising platforms, but marketers must entice users by weaving a story that makes consumers want to continue scrolling.
Why mobile native advertising is key for connecting with users: MMA
Published: December 21, 2015
Mobile native advertising is proving to be an effective mobile ad strategy, with campaigns from Dunkin’ Donuts, Pandora and EA seeing significant results compared to other forms of mobile ads, according to the new Guidance Report, Mobile Native Advertising from the Mobile Marketing Association.
Ad targeting hits stride and continues to grow as data evolves
Published: December 16, 2015
The ability to target the right audience on mobile is becoming a key factor in the success of campaigns as smartphone adoption continues to grow, with tapping into data such as behavior, location, weather and events getting easier as programmatic matures.
Hard Rock boosts geotargeting with behavioral data to reach vacationers
Published: December 8, 2015
Hard Rock Café increased bricks-and-mortar traffic by 220 percent through the use of behavioral data and geotargeting, manifesting the potential these tactics have for restaurant chains.
Mondelez tries to overcome advertising aversion with engagement ads on Hulu
Published: November 5, 2015
Mondelez is leaning into consumers’ objections to traditional advertising by leveraging Fox’s new engagement ads on Hulu on mobile devices as well as desktop.
Diesel lays bare potential of contextual, native ads on Tinder and Shazam
Published: October 29, 2015
Lifestyle brand Diesel is rolling out disruptive, native advertisements on the Tinder and Shazam applications that showcase fall and winter apparel while underscoring the effectiveness of reaching younger consumers on popular mobile channels.
Top 10 mobile advertising campaigns of Q3
Published: October 6, 2015
Target, Calvin Klein and Maybelline are among the top marketers leveraging a variety of advertising channels, social media networks and applications across mobile to better reach millennial consumers and break the mold of the traditional banner ad in the third quarter.
Snickers campaign exhibits importance of nonintrusive mobile ads
Published: September 30, 2015
NEW YORK – An executive from video game developer Entertainment Arts at the Mobile Marketing Association's SM2 Innovation Summit 2015 claimed the path to being successful with mobile advertising is to reward consumers for engaging with marketing content and viewing ads.
Mobile ads prove more click-worthy than social sharing buttons: report
Published: August 25, 2015
Consumers on mobile are 11.5 times more likely to click on an advertisement than a social sharing button, proving that brands cannot rely on users to spread branded posts on social media unless there is a direct call-to-action, according to a report from Moovweb.
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