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Tag: mobile ads

Total Results: 60

   Displaying: 1 - 10

Mondelez tries to overcome advertising aversion with engagement ads on Hulu
Published: November 5, 2015
Mondelez is leaning into consumers’ objections to traditional advertising by leveraging Fox’s new engagement ads on Hulu on mobile devices as well as desktop.
Diesel lays bare potential of contextual, native ads on Tinder and Shazam
Published: October 29, 2015
Lifestyle brand Diesel is rolling out disruptive, native advertisements on the Tinder and Shazam applications that showcase fall and winter apparel while underscoring the effectiveness of reaching younger consumers on popular mobile channels.
Top 10 mobile advertising campaigns of Q3
Published: October 6, 2015
Target, Calvin Klein and Maybelline are among the top marketers leveraging a variety of advertising channels, social media networks and applications across mobile to better reach millennial consumers and break the mold of the traditional banner ad in the third quarter.
Snickers campaign exhibits importance of nonintrusive mobile ads
Published: September 30, 2015
NEW YORK – An executive from video game developer Entertainment Arts at the Mobile Marketing Association's SM2 Innovation Summit 2015 claimed the path to being successful with mobile advertising is to reward consumers for engaging with marketing content and viewing ads.
Mobile ads prove more click-worthy than social sharing buttons: report
Published: August 25, 2015
Consumers on mobile are 11.5 times more likely to click on an advertisement than a social sharing button, proving that brands cannot rely on users to spread branded posts on social media unless there is a direct call-to-action, according to a report from Moovweb.
Mobile Minutes: Facebook leads news traffic; PayPal buys Modest; Viewable mobile ads; Apple Music retention
Published: August 20, 2015
Today in mobile marketing – Facebook has taken over from Google as a traffic source for news; PayPal continues acquisition spree, buys ecommerce startup led by former Obama campaign CTO; Advertisers only want to buy viewable mobile ads, but sellers are waiting for standards; Apple disputes MusicWatch survey numbers on streaming retention.
53pc of marketers expect to shift majority of ad spend to mobile
Published: August 17, 2015
Mobile advertising could be the leading format for marketers in the future, as many are increasing their ad spend for untethered platforms, leveraging programmatic, social and video advertisements, according to a new report from Advertiser Perceptions.
New York Times’ mobile ads focus on targeting meaningful moments
Published: August 5, 2015
The New York Times is launching a new advertising solution for mobile that leverages user data to serve targeted content at relevant times and places throughout the day.
Stride Rite walks into mobile ads with rebranding campaign
Published: July 27, 2015
Children’s shoe manufacturer Stride Rite is launching an omnichannel campaign to introduce its rebranding, leveraging mobile and social media to connect with parents through real-life experiences and ad content.
Majority of online video views will soon occur on mobile: report
Published: July 6, 2015
As storytelling pulls in mobile video viewers, more and more users are following through video ads until completion, with 79 percent of ads viewed in their entirety, according to a new report from Ooyala.
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