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Tag: mobile ads


Total Results: 71

   Displaying: 1 - 10

Bleecker Street flips video ad format for native viewing
Published: August 4, 2016
Film distributor Bleecker Street is the first to embrace vertical video advertisements on mobile content aggregator Flipboard, in a campaign that focuses on the most harrowing moments of its latest film to drive engagement with a native viewing experience.
GE vies for NY Times' mobile readers' attention with 360 video ads
Published: August 3, 2016
General Electric is one of the brands demanding consumer attention within New York Times mobile articles via advertisements in the form of 360-degree videos that allow users to explore the ad space by moving their smartphones.
Star Trek brings mobile advertising to the future with real-time video
Published: July 26, 2016
Paramount Pictures generated a wide range of excitement for the premiere of its latest Star Trek installment with a new format of advertising, by producing on-site videos in little time for real-time ads on Google’s new platform.
Top 10 mobile ads of Q2
Published: July 6, 2016
With consumers increasingly expecting mobile ad experiences that make engagement worthwhile, brands including Chevrolet and Unilever are upping the ante with impactful advertising initiatives, such as inviting users to take personality quizzes and implementing AI-powered voice interactions.
Orange Is the New Black promotes new season via Tinder-like ads
Published: July 6, 2016
Netflix series Orange Is the New Black is drumming up excitement for its recently released fourth season by leveraging Facebook ads that employ a dating application-like format, enabling users to toggle through lead characters’ profiles to find a potential love match.
Hong Kong Airlines upgrades mobile ads with 360-degree virtual cabin walkthroughs
Published: June 24, 2016
Hong Kong Airlines is flying in a new type of mobile ad format to promote upgraded flight seats via 360-degree videos enabling viewers to walk through a business class cabin and picture themselves experiencing premium travel.
Top 10 mobile marketing campaigns of Q1
Published: April 5, 2016
Budweiser, Honda and Warner Bros. are among the top brands leveraging a variety of marketing tactics to circumvent the rise of ad blockers and reach consumers more organically through strategies such as sponsored social media content and interesting calls to action.
How to effectively take advantage of carousel advertising
Published: March 11, 2016
Instagram and Facebook are leading a mobile advertising revolution with their carousel advertising platforms, but marketers must entice users by weaving a story that makes consumers want to continue scrolling.
Why mobile native advertising is key for connecting with users: MMA
Published: December 21, 2015
Mobile native advertising is proving to be an effective mobile ad strategy, with campaigns from Dunkin’ Donuts, Pandora and EA seeing significant results compared to other forms of mobile ads, according to the new Guidance Report, Mobile Native Advertising from the Mobile Marketing Association.
Ad targeting hits stride and continues to grow as data evolves
Published: December 16, 2015
The ability to target the right audience on mobile is becoming a key factor in the success of campaigns as smartphone adoption continues to grow, with tapping into data such as behavior, location, weather and events getting easier as programmatic matures.
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