Welcome to Mobile Marketer. Skip directly to: main content, navigation, search box.

Tag: mobile ads

Total Results: 57

   Displaying: 1 - 10

Snickers campaign exhibits importance of nonintrusive mobile ads
Published: September 30, 2015
NEW YORK – An executive from video game developer Entertainment Arts at the Mobile Marketing Association's SM2 Innovation Summit 2015 claimed the path to being successful with mobile advertising is to reward consumers for engaging with marketing content and viewing ads.
Mobile ads prove more click-worthy than social sharing buttons: report
Published: August 25, 2015
Consumers on mobile are 11.5 times more likely to click on an advertisement than a social sharing button, proving that brands cannot rely on users to spread branded posts on social media unless there is a direct call-to-action, according to a report from Moovweb.
Mobile Minutes: Facebook leads news traffic; PayPal buys Modest; Viewable mobile ads; Apple Music retention
Published: August 20, 2015
Today in mobile marketing – Facebook has taken over from Google as a traffic source for news; PayPal continues acquisition spree, buys ecommerce startup led by former Obama campaign CTO; Advertisers only want to buy viewable mobile ads, but sellers are waiting for standards; Apple disputes MusicWatch survey numbers on streaming retention.
53pc of marketers expect to shift majority of ad spend to mobile
Published: August 17, 2015
Mobile advertising could be the leading format for marketers in the future, as many are increasing their ad spend for untethered platforms, leveraging programmatic, social and video advertisements, according to a new report from Advertiser Perceptions.
New York Times’ mobile ads focus on targeting meaningful moments
Published: August 5, 2015
The New York Times is launching a new advertising solution for mobile that leverages user data to serve targeted content at relevant times and places throughout the day.
Stride Rite walks into mobile ads with rebranding campaign
Published: July 27, 2015
Children’s shoe manufacturer Stride Rite is launching an omnichannel campaign to introduce its rebranding, leveraging mobile and social media to connect with parents through real-life experiences and ad content.
Majority of online video views will soon occur on mobile: report
Published: July 6, 2015
As storytelling pulls in mobile video viewers, more and more users are following through video ads until completion, with 79 percent of ads viewed in their entirety, according to a new report from Ooyala.
MMA native ad guidelines address uncertainty over important mobile opportunity
Published: May 1, 2015
The Mobile Marketing Association is attempting to bring some conformity to the growing mobile native advertising space with new ad format guidelines, as uncertainty persists over what exactly constitutes native advertising and its effectiveness.
West Elm stacks up Facebook ads with consumer-generated photos
Published: April 10, 2015
Home furnishings retailer West Elm is one of the first brands to tap visual marketing platform Olapic’s new consumer-generated Facebook advertisements, which enables marketers to grab user photos from Instagram and other social networks in retargeting and display ads to bolster performance.
Apple strengthens stake in mobile ads via iTunes Radio expansion
Published: March 23, 2015
Apple is making a stronger stake in mobile advertising by expanding its programmatic network to iTunes Radio and enabling marketers to target Apple consumers with email and phone identifiers, proving that the technology company can compete with Spotify and other streaming services.
Please click here to download now!