Tag: mobile advertisi

Total Results: 749

Lexus showcases new 2013 RX F Sport vehicle via Weather Channel sponsorship

Published: May 22, 2012

Lexus drove awareness for its new 2012 RX F Sport model and let consumers learn more about it via an exclusive partnership with The Weather Channel.

Tums helps consumers fight heartburn via mobile campaign

Published: May 16, 2012

Tums is using mobile advertising to promote its new product and incorporating social media into the mix to help spread the word.

Mobile minefields - and how to avoid them

Published: May 15, 2012

Entering the mobile space requires a well thought-out strategy and many times marketers dive into the medium without fully thinking about their goals.

Arby’s pushes new product with location-based mobile initiative

Published: May 15, 2012

Fast food giant Arby’s is spreading the word about its new healthy meal options with a mobile advertising campaign.

Facebook’s mobile crisis points to online business model demolition

Published: May 14, 2012

Without sounding too dramatic, Facebook’s admission last week that it was struggling to monetize mobile even as roughly half of its user base accesses the social network through non-PC devices is an issue that assuredly is keeping all Internet giants awake.

Boar’s Head redeems itself with new mobile-optimized ad campaign

Published: May 14, 2012

Just four months after running a mobile advertising campaign that was clearly not optimized, Boar’s Head has redeemed itself with a new initiative that is well executed this time around.

Inviting opinion pieces on mobile marketing

Published: May 4, 2012

Mobile Marketer is inviting opinion pieces on mobile advertising, marketing and media issues that affect marketers as they include mobile in the marketing mix.

Why you need to buy or sell mobile advertising to get your next job

Published: May 4, 2012

By
Parag Vaish

Ask yourself one question: Are you skilled in mobile advertising? I am betting the answer is no.

Universal Pictures drives film awareness via mobile ad campaign

Published: May 2, 2012

Universal Pictures is promoting its new “The Five-Year Engagement” film through a series of mobile ads that feature the movie’s trailer and branded radio station.

Google addresses burgeoning apps marketplace with new ad units

Published: May 2, 2012

With the mobile application market continuing to grow, Google has introduced new and enhanced ad units to help marketers promote, track and monetize their apps.