Tag: mobile advertisin

Total Results: 747

What not to do in mobile advertising

Published: January 10, 2012

The industry is very focused on the how-tos of mobile advertising and what to do to ensure successful efforts. Now, here is a list of what not to do.

Tracking the value of mobile app advertising

Published: January 10, 2012

By Peter Hamilton

For how far we have come in tracking and optimizing online ads, we are still in the dark ages of mobile advertising, especially when it comes to promoting mobile apps.

Mobile during Super Bowl XLVI: Benched or in the game?

Published: January 9, 2012

In January 2011 industry experts predicted that mobile would have a seat at the table during Super Bowl XLV and they were wrong. Will history repeat itself?

With new CEO at helm, mobile will play larger role for Yahoo

Published: January 6, 2012

Hiring PayPal president Scott Thompson as its new CEO suggests Yahoo wants to get more serious about mobile.

Wendy’s beefs up mobile efforts via geotargeted ad campaign

Published: December 29, 2011

Fast food chain Wendy’s is driving consumers to its locations to try the company’s new hamburgers via two geotargeted mobile ad campaigns.

Vick’s recruits mobile for football-themed brand-building campaign

Published: December 29, 2011

Vick’s Cough, Cold and Flu kicked off its first mobile advertising campaign in mid-December built around banner ads that expand to show a football-themed game when clicked on.

In-app advertising: The best and worst examples of 2011

Published: December 27, 2011

As the significant growth of mobile applications grows, so does the interest of in-app advertising. While in-app ads are still a small portion of overall mobile ad spend, brands and marketers are expected to increase their budgets over the next few years.

Tennent’s Lager launches location-based campaign to highlight Scotland’s culture

Published: December 27, 2011

Alcohol brand Tennent’s Lager is running a location-based mobile advertising campaign to emphasize the defining characteristics of Scotland’s cities.

Mobile will account for 15.2pc of global online ad spend in 2016: study

Published: December 23, 2011

Mobile will account for 15.2 percent of global online ad spend in 2016, according to a new study by Berg Insight.

PepsiCo promotes Grammy-related content via Pandora partnership

Published: December 22, 2011

PepsiCo Inc. has teamed with Pandora for a multichannel campaign that centers around the 54th Annual Grammy Awards.