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Tag: mobile advertising


Total Results: 1629

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The app’s role in mobile commerce
Published: May 21, 2015
By David Fink

According to an industry report by GSMA Intelligence, the mobile economy generated more than $2.1 trillion of economic activity. That is larger than the economy of 99 percent of the nations on Earth. It is projected to rise to almost $3 trillion by 2020.

Wendy’s, Suave elevate visual storytelling on mobile with animated Pinterest ads
Published: May 20, 2015
A handful of big brands such as Gap, L’Oreal, Walgreens, Suave and Target are testing a unique take on visual storytelling via a new ad unit from Pinterest that seeks to make the experience less disruptive by giving users more control.
3 ways mobile ad strategies can go native
Published: May 20, 2015
By Eddie de Guia

Native ads in apps and on mobile sites typically see two- to five-times greater engagement than traditional banner ads, presenting a huge opportunity for mobile advertisers. However, agencies have not yet migrated to native on mobile as they have with desktop.

Mobile commerce has a visibility problem
Published: May 19, 2015
By Kumaran Sambandan

Mobile commerce is not turning into a windfall for every retailer.

Q1 2015 mobile site performance benchmark report
Published: May 18, 2015
In first-quarter 2015, retailers actually increased the average byte size of their mobile sites by 9 percent. Not surprisingly, retailers saw a slight uptick in their average mobile Web page load time.
Mobile carriers consider blocking ads as turf war with Google escalates
Published: May 16, 2015
Several mobile carriers in Europe are reportedly considering blocking display advertising to their subscribers as tension grows between the telecommunications sector and ad technology companies such as Google.
Real-time app analytics uncover the why behind mobile metrics
Published: May 15, 2015
By Alon Even

It can be difficult for marketers to obtain an accurate picture of the factors that contribute to the success or failure of campaigns and initiatives, especially on mobile platforms.

After Mobilegeddon, focus on site search for mobile-friendliness
Published: May 14, 2015
By Shaun Ryan

In its “Spotlight on Modern Retail 2015,” the National Retail Federation found that during the first three quarters of 2014, retailers reported their mobile sales grew a whopping 87 percent.

Verizon-AOL deal sets stage for cross-screen advertising play
Published: May 13, 2015
Verizon’s $4.4 billion deal for AOL points to how, as the consumption of digital content grows across screens, there is an opportunity to simplify distribution, build customer profiles and deliver advertising solutions for brands looking to extend their reach beyond television.
Marketing in the Digital Age: How data helps fight entropy
Published: May 13, 2015
By Michael J. Becker

What is unique about the current digital age is the real-time signals, or the digital exhaust, that consumers are generating as they move through the digital and physical realms.

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