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Tag: mobile advertising


Total Results: 1353

   Displaying: 1 - 10

4 factors to consider in mobile advertising
Published: April 23, 2014
By Michael Hayes

Advertisers expect two things from their media partners: the ability to anticipate consumers’ needs, and the ability to change behavior.

3 rules by which to measure mobile creative
Published: April 21, 2014
By Brian d'Alessandro

While the talk of mobile advertising is loud and the technology is available, adoption by marketers is still in its early stages. Their hesitation is understandable. No digital marketing solution can achieve real scale until the measurement problem has been solved.

Pay per call and mobile search are the future of mobile commerce
Published: April 18, 2014
By Eric J. Gerritsen

Mobile commerce is rapidly taking share from desktop-based ecommerce. As a result, mobile search will eclipse desktop search, with profound implications for mobile marketers by this time next year.

3 recent market shifts in in-game advertising
Published: April 17, 2014
By Jessica Joines

The concept of in-game advertising is not entirely new since players have seen the obvious placement of ads. What is new are three recent market shifts that are putting games, and the advertisers’ role within them, further into the spotlight.

Mobile display ads: Early data shows that double opt-in does not improve quality
Published: April 16, 2014
By John Busby

Early data shows that double opt-in has only a modest impact on accidental clicks.

Applying true luxury marketing principles to the broader luxury sector
Published: April 15, 2014
By David Moritz

True luxury is mainly a French and Italian business model: a careful balancing of authentic quality and ethereal yet undeniable emotions, which leads to strictly speaking irrational purchasing behavior. It is not easy, and it is not a trick – the benefits are quite real.

If a tweet falls in the forest . . .
Published: April 14, 2014
By Gary Schwartz

Just when you thought you have mastered your applications and browser tabs, add offline interactive signals to this digital cacophony.

5 tips to boost search engine optimization in a competitive environment
Published: April 10, 2014
By Eric Covino

While rankings are an important part of a search engine optimization campaign, there is a lot more to it than that.

Mobile ad revenue share report requires native response
Published: April 9, 2014
By Ariff Quli

The continued fall in revenue share among all mobile advertising providers except Facebook and Twitter in the eMarketer’s latest predictions on global mobile ad spend must serve as a wake-up call for the industry.

Canadian anti-spam legislation and notification opt-in best practices
Published: April 8, 2014
By Stephanie Capretto

Asking for opt-in is becoming the new standard, which has always been the case for iOS users. Android developers for the Canadian market will want to start thinking about how to incorporate a similar opt-in process.

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