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Tag: mobile advertising


Total Results: 1831

   Displaying: 1 - 10

Super Bowl 50 advertisers move the ball with mobile
Published: February 9, 2016
By Jeff Hasen

The milestone that was the 50th Super Bowl will be remembered also for the advancements that advertisers made by including meaningful calls to action for mobile device owners.

Mobile offers and loyalty programs deserve a second look
Published: February 8, 2016
By Alex Campbell

Despite the fact that consumers basically carry computers in their pockets, marketers are still counting on them to get out their scissors and Ziploc bags before heading to the store.

Announcing Mcommerce Summit 2016 New York May 5
Published: February 5, 2016
Register now for the nation's No. 1 conference focused on how retailers are tapping mobile for driving on-device and in-store transactions and how mobile commerce will immensely influence consumer shopping decisions in 2016. Hear speakers from Walmart, Walgreens, IKEA, Staples, Google and Boston Retail Partners share mcommerce strategy and best practice.
3 challenges facing mobile programmatic buyers
Published: February 4, 2016
By Karl Stillner

Applift and Forensiq estimate that 34 percent of programmatic mobile ad inventory is fraudulent.

Resurgence of SMS marketing
Published: February 2, 2016
By Kalin Kassabov

For almost as long as mobile phones and text messaging have been around, people have been predicting the death of SMS marketing. There are, in fact, reasons to suppose that the future of SMS is more secure than many other types of marketing.

User acquisition via social platforms
Published: February 1, 2016
By Itamar Benedy

Mobile advertisers now spend an average of $9.46 for a registered user and up to $16.01 for sharing the app content. And costs will continue to skyrocket.

Webinar on Feb. 25: Mobile roadmap for retailers: How to prepare for 2016 and beyond
Published: January 29, 2016
Constantly trying to keep ahead of the competition, retailers are working hard to align their digital roadmap with shifting consumer expectations. Join Alexander Ringsdorff and Margie Bell from NewStore on Feb. 25 for an educational, hour-long webinar at 2 p.m. where they will explain what to include in your digital roadmap for the coming year.
What is wrong with Apple?
Published: January 29, 2016
By Howard Yu

To industry pundits and casual observers, it came as a shock this week when Apple projected that growth for its iPhone sales would hit the slowest pace since 2007, the year of the iconic phone’s release.

Facebook needs more precise targeting for next mobile revenue bump
Published: January 28, 2016
With mobile now accounting for 80 percent of Facebook’s growing advertising revenue, more precise targeting will be needed to maintain a strong user experience.
Effect of time and location on sports fan engagement using mobile
Published: January 28, 2016
By John McCauley

Since digital media platforms have come into existence, sports brands have used them as mechanisms to shout to their audience. This has resulted in a megaphone for teams and leagues to tell their stories. The conversation has essentially been a one-way experience where teams would hope that fans would find them.

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