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Tag: mobile advertising


Total Results: 1586

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Showtime creates engaging digital ads without intruding on viewer experience
Published: March 31, 2015
NEW YORK – Creating interesting, unique ad content without intruding on the user experience is critical, according to an executive from cable network Showtime at the 2015 Mobile: IAB Marketplace New York.
The urgency of mobile search engine optimization
Published: March 30, 2015
By Richard Chavez

The next real SEO challenge for brands is not duplicate content, schema or low-quality links. No, the next hurdle is the mobile experience of your site. And brands that simply serve up the desktop version of their site for mobile users could be in for a big surprise.

Brands on Waze see average 53pc increase in traffic to locations
Published: March 27, 2015
Brands such as Wells Fargo and Dunkin’ Donuts are discovering that users of navigational application Waze are more likely to drive to a retail location after seeing associated Pins or Takeovers.
Engagement to monetization: Improving mobile marketing ROI
Published: March 27, 2015
By Nate Smith

There is a big problem for many businesses joining the app rush: they have no idea how to monetize engagement over mobile.

Twitter soups up mobile ads with location data from Foursquare
Published: March 26, 2015
Twitter’s announcement that it will soon enable tweets to be tagged with a specific location in partnership with Foursquare could make advertising on the platform much more powerful by enabling marketers to reach the right customer at the right time and place.
The new HQ for innovation labs? Your retail store
Published: March 26, 2015
By Babs Ryan

If innovation is going to be customer-centric, the actual hands-on designing and building of the technology needs to be centered where the customer is.

Inviting opinion pieces on mobile marketing
Published: March 25, 2015
Mobile Marketer is inviting opinion pieces on mobile advertising, marketing and media issues that affect marketers as they include mobile in the marketing mix.

Quaker cooks up tactile mobile ad for memorable new product launch
Published: March 24, 2015
PepsiCo Inc.’s Quaker Oats Co. has an innovative new mobile ad campaign leveraging hot spots to highlight noteworthy ingredients such as quinoa, pecans and flax in a way that is easily digestible as well as memorable for on-the-go consumers.
SXSW: Ada Lovelace, the 19th century and women’s role in tech
Published: March 24, 2015
By Dan Hodges

The percentage of women in the computer science and tech fields has declined from 34 percent in 1980 to 13 percent in 2015.

Are media buyers using the best algorithms?
Published: March 24, 2015
By Changfeng Wang

There seems to be persistent confusion around what an algorithm really is, how they might help in programmatic ad transactions, and how good these decision-algorithms truly are.