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Tag: mobile advertising

Total Results: 2177

   Displaying: 1 - 10

Michelin cuts through marketing fog with contextual advertising
Published: February 17, 2017
Tire manufacturer Michelin is tapping AccuWeather for a highly targeted mobile campaign on the weather brand’s suite of products to promote its wiper blades during rainy forecasts.
Top 3 technologies revolutionizing ecommerce
Published: February 17, 2017
By Daniel Surmacz

Staying up to date with rapidly evolving technologies in the ecommerce and marketing industries can be a daunting task. With a slew of new technologies out there, it is also not easy to pinpoint which ones are worth the venture.

Device detection 2.0: Are marketers getting the full picture?
Published: February 16, 2017
By James Roswell

Shift in behavior has meant that brands have had to work harder to understand which devices consumers use to access their Web sites.

Grabbing the attention of potential customers and engaging existing ones on mobile
Published: February 15, 2017
By Kym Reynolds

The influence of mobile technology in retail cannot be understated, and we now are seeing a move from “mobile first” to “mobile only.”

Rewarded video: Monetization beyond gaming apps
Published: February 14, 2017
By Chris Lam

The vast majority of consumers who download an application are challenging to monetize.

3 ways to build content for sales and marketing
Published: February 13, 2017
By Oliver Roup

Generating content for sales and marketing cannot be done in a bubble. But how can organizations resurface to start listening and engaging in a more effective way with their customers or readers?

Editorial calendar for 2017
Published: February 10, 2017
Here is the 2017 editorial calendar for Mobile Marketer with dates for events and webinars. Events in bold are organized by Mobile Marketer and Mobile Commerce Daily.
Capitalizing on the US online market from overseas
Published: February 10, 2017
By Jesse Kaufman

Almost half of online shoppers in the United States have made purchases from foreign Web sites. And with an annual growth rate of about 15 percent and a value of more than $350 billion, U.S. online retail has the volume for which brands vie.

Shift to cashless commerce: Creating a digital payments roadmap
Published: February 9, 2017
By Rachel Pasqua

Widespread adoption of digital payments is simply a matter of time, as baby boomers and the older silent generation age out of the active consumer population and Gen Z moves in. For these post-millennial consumers who have come of age in a mobile-first world, cash and credit will be a quaint notion.

The race to the $22B mobile ads market
Published: February 8, 2017
By Eric Stein

If the mobile ad market is going to reach its full potential and fill the gap between consumers' media attention and marketers' media buying share, it will have to first address a unique set of challenges and obstacles.

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