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Tag: mobile advertising


Total Results: 1650

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Single-channel approaches to customer conversations will not work
Published: March 4, 2015
By Steve Gershik

If you are dealing with millions of individuals, actually knowing their name and what they care about is going to be tough.

Most valuable users acquired via mobile ads between 9 a.m. and 1 p.m.: report
Published: March 3, 2015
While mobile users tend to be engaged with their devices throughout the day, media consumption translates to the highest value for marketers between 9 a.m. and 1 p.m., according to a new report from Fetch.
Wearables are talk of the show at Barcelona’s Mobile World Congress
Published: March 3, 2015
By Stephen Upstone

You cannot move at Mobile World Congress in Barcelona for bumping into a wearable tech stand from the likes of Garmin, GoPro, Fitbit, LG and Huawei, to name just the few I have seen so far.

DreamWorks Animation app game seeks revenue, buzz ahead of Home movie launch
Published: March 2, 2015
Animation studio DreamWorks has released a mobile puzzle game with independent game developer Behaviour Interactive to promote its upcoming 3D animated comedy, Home.
Native advertising is underused in the mobile context
Published: March 2, 2015
By David Kashak

It seems like no conversation about media is complete without either an ode to, or a lamentation of “native.”

Q&A: NetSuite CMO Fred Studer on the state of cloud business software
Published: February 27, 2015
Nearly 24,000 marketers worldwide use NetSuite's cloud business software to run their business. Such a deep bench of clients gives the company unique insight into evolving market trends. This Q&A with NetSuite's CMO sheds light on what is working and what is not.
Q4 2014 mobile site performance benchmark report
Published: February 27, 2015
The second installment in a new exclusive series, this publication is reporting on quarterly mobile site performance as monitored by Catchpoint Systems. Find out in this installment how leading brands in the retail, banking and travel sectors fared.
John Frieda promotes revived line with social media-geared party
Published: February 26, 2015
Kao USA Inc.'s John Frieda Hair Care brand and former reality television star Lauren Conrad are teaming up to promote the revival of an old fan favorite collection, Beach Blonde, through social media.
Must job seekers give employers a reason to reject them?
Published: February 26, 2015
By R. Scott Oswald

With headscarf case, Supreme Court could make discrimination even easier.

Diet Coke’s Oscars campaign bubbles over with tweetable bingo board
Published: February 24, 2015
Diet Coke was one of the top brands that took advantage of social media buzz during Sunday night’s Academy Awards by offering viewers a tweetable red carpet bingo board to use during the ceremony, proving that interactive strategies receive the most positive attention on Twitter.
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