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Tag: mobile advertising


Total Results: 1350

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Bigger mobile ad budgets, more device use expected
Published: December 26, 2013
The coming year promises to be even better than 2013 was to mobile marketers, with a pair of new reports pointing to bigger budgets and more opportunities to reach mobile users coming down the pike.
Mobile’s effect on the payments landscape
Published: December 26, 2013
By Jeremy Gumbley

A recent comScore report revealed that there were one billion credit and debit cards in circulation in the U.S. in 2012 – approximately three cards for every person.

Top 10 mobile advertising campaigns of 2013
Published: December 24, 2013
This year, Macy’s, Ford and McDonald’s led the pack in big brands leveraging new types of mobile advertising that up the ante in mobile’s potential to propel brand awareness and revenue streams.
Visual search may offer deeper mcommerce engagement
Published: December 24, 2013
By Erika Racicot

Recent advancements in the area of visual search are setting the stage for a major shift in how people interact with the world around them and how those selling can better interact with those buying.

How the mobile phone is the conduit for the multiscreen era
Published: December 24, 2013
By David D. Cole Jr.

As a ubiquitous medium, mobile provides the go-between for media engagement and consumption across multiple platforms.

Are mobile social ads overhyped?
Published: December 23, 2013
The number of mobile social advertising opportunities has mushroomed this year and while initial results are promising, it is still unclear how consumers feel about the ads, if they can drive engagement at scale or even if they will be around in a year.

Consumer malaise or economic malaise, what came first?
Published: December 23, 2013
By Marie Driscoll

We have been monitoring consumer spending trends the past month, attempting to gauge the strength of holiday sales and gain insight into 2014. So far, it does not look so good.

CPG, auto mobile ads drive highest interaction rates: report
Published: December 18, 2013
Consumer packaged good brands and automakers are averaging some of the highest click-through and engagement rates in the industry by focusing on engagement rather than conversions, according to a new report from DG Mediamind.
Connecting the 5 pillars of mobile marketing in 2014
Published: December 18, 2013
By Len Shneyder

Pundits, reporters, analysts and industry experts are busy laying claim to 2013. The industry is in agreement that 2013 has been a banner year for mobile. This sentiment is not very different from 2012.

3 key mobile takeaways for marketers this holiday season
Published: December 17, 2013
By Chad Gallagher

Before your business starts throwing dollars toward mobile campaigns to reel in armies of shoppers at the mall, buyer beware: much of the conventional wisdom about how and where people use their devices is wrong.

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