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Tag: mobile advertising

Total Results: 2035

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Obama overtime rule affects advertising agencies and media companies
Published: June 1, 2016
By Andrew B. Lustigman and Aliza F. Herzberg

All employers, and particularly those in the media and advertising industries, given the long hours typically associated working in these industries, will be faced with making decisions about how they pay and monitor the time worked of their employees.

7 reasons for RFID in luxury retailing
Published: May 31, 2016
By Robert Amster

The time for adoption of item-level RFID (radio-frequency identification) is finally here.

How banks and money wire services are fooling us
Published: May 31, 2016
By Nishu Thukral

Consumers have spoken: 43 percent have negative feelings about the banking industry, and it is not surprising.

What Bono’s One campaign teaches us about business in the new economy
Published: May 27, 2016
By Lauren DeLisa Coleman

When Bono’s organization talks, people listen.

Optimizing video advertising in a mobile world
Published: May 26, 2016
By Bertrand Quesada

According to Business Insider and the Interactive Advertising Bureau, revenue from digital video advertising on desktop is projected to increase $3 billion dollars by 2020. Growth over the same time period for advertising on mobile platforms is an astounding $5.3 billion.

Debate over short-form vs. long-form content irrelevant
Published: May 25, 2016
By Tom Pachys

What began as a reasonable discussion about the merits of newer, digital-native forms of content and what effect, if any, those were having on the vaunted long-form article has devolved into an all-out war-of-words amongst aficionados of both camps.

Beginner’s guide to altered reality
Published: May 25, 2016
By Rachel Lowenstein

While the term may sound like something you would hear in a futuristic sci-fi film, the idea of altered reality is no longer limited to just fiction. Increasingly, it is becoming an integrated part of our world and an avenue for brands to explore.

Mobile deep linking with URL schemes pave way for Apple Universal Links and Google App Indexing implementations
Published: May 24, 2016
By Scott Allan

When should marketing links lead to a mobile Web site? When should links detect and open a mobile app, or the app store or even a complementary app?

Why media buying does not need to be hard in this market
Published: May 24, 2016
By Andrew Fischer

The proliferation of platforms, technologies and mediums, including walled gardens, has indeed raised the intimidation factor.

Campaign of the week: Chevrolet goes big on small cars, screens
Published: May 23, 2016
Following a surge in brand content designed for mobile and millennials, one of the better recent examples comes from Chevrolet, encouraging users to find the right small car with a polished effort that is fun and hip. Watch this video for the full analysis.
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