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Tag: mobile advertising


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Mcommerce Summit 2014 New York May 1: Walgreens, Sephora, Wendy’s, Marriott, Staples, Gilt, JetBlue, Warburg, Forrester
Published: February 27, 2014
Registration is open for the fourth annual Mcommerce Summit: State of Mobile Commerce 2014 conference Thursday, May 1 featuring speakers from Walgreens, Sephora, Wendy’s, Marriott, Staples, Gilt, JetBlue, Warburg Pincus and Forrester. Must-attend event for retailers, brands, financial firms, agencies and publishers.
What comes next after a mobile site
Published: February 26, 2014
By David Cole Jr.

With Google’s attempts at mobile search engine optimization, brands and organizations must prepare for the next algorithm. Digital experiences that are not mobile-ready are going to get knocked off the search giant’s radar.

Payments companies: Will mobile end the party?
Published: February 25, 2014
By Dave Sikora

Is mobile technology the silver bullet that has finally arrived which will change the rules and be a catalyst for redistribution of value creation from the payments players to the merchant segment?

Webinar on March 20: Forrester's four-step plan to create more engaging mobile experiences
Published: February 24, 2014
Forrester Research principal analyst Julie Ask will share a four-step plan for marketers to create more engaging mobile experiences in this highly competitive market. Registration is now open for this free, hour-long webinar at 12 noon ET on Thursday, March 20.
Key tips for creating a user-friendly shopping experience for mobile consumers
Published: February 24, 2014
By Geoff Brash

The degree to which customers are at home in your mobile store depends on how easily they can navigation and search from their phones or tablets.

Impact on marketing of Facebook’s $19B acquisition of WhatsApp: Big zero
Published: February 21, 2014
Facebook’s plan to acquire mobile messaging service WhatsApp for $19 billion has earned the ire of frustrated media, competitors and industry pundits, and the envy of those VC-backed, revenue-less digital wonders waiting in the wings to be swooped into Google’s or another Silicon Valley giant’s arms.
Facebook now owns the three most ubiquitous mobile apps in the world
Published: February 21, 2014
By Hemang Gadhia

Facebook now owns the world's biggest social networking mobile app, photo-sharing mobile app and messaging mobile app.

Mobile commerce becomes key player in omnichannel strategy
Published: February 20, 2014
By Janet Jaiswal

The retail world is evolving, and so are its marketing tactics. Today’s modern consumer is becoming more technologically savvy and retailers are finding that a progression towards omnichannel retailing is becoming more prevalent.

Carriers blew their chance with mobile wallets. Next up: wearable wallets
Published: February 19, 2014
By Drew Sievers

As exciting as mobile phones are – and trust me, as a former CEO of a mobile banking and payment company, I have had a decade-long infatuation with the technology – I am here to say that I think mobile phones are not the sole future of payments at all.

Columbia sold on hyperlocal targeting following successful Q4 campaign
Published: February 18, 2014
After Columbia’s first mobile advertising campaign targeting users at hyperlocal level delivered a click-through rate 54 percent above the industry average as well as strong engagement with click-to-call and map elements, the sportswear brand is planning to repeat the strategy this year.

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