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Tag: mobile advertising


Total Results: 1829

   Displaying: 91 - 100

How to reach the always-on, app-centric millennial audience
Published: October 26, 2015
By Jason Patton

I have a challenge for you – if you do not use Snapchat or WeChat, you and a friend sign up for one month and start communicating with each other solely over that platform. By doing this, you will quickly begin to understand the ways in which millennials receive and send messages.

Google needs a mobile display win as Facebook tackles real-time search
Published: October 23, 2015
Google is losing ground to Facebook in mobile display advertising – but has launched a comeback play with Customer Match – at the same time that the social media giant is making a bigger push into real-time search with the newly launched Search FYI.
Challenging misconceptions in location data science
Published: October 23, 2015
By Alistair Goodman

Location targeting is still a fairly new technology and comes with its own set of challenges. There are a lot of misconceptions in the industry about user location data, and this leads to badly targeted campaigns and fraudulent ad inventory.

Mobile reaches 30pc of digital ad revenues following H1 spending surge: IAB
Published: October 22, 2015
Search and display advertising continue to shift to mobile, helping to make it one of the key drivers behind a strong first half for digital advertising, according to a new report from the Interactive Advertising Bureau.
Increase conversion by removing friction in mobile user experience design
Published: October 22, 2015
By Will Hacker

Increasing conversion in mobile experiences takes more than competitive prices and great customer service. It also requires designs that remove friction for people using a site or application.

6 steps to optimize mobile holiday shopping campaigns
Published: October 21, 2015
By Jennifer Shambroom

With consumers spending more time on their mobile phones, mobile marketing will be the driver for all marketing in 2015 and beyond – not just digital marketing.

Unilever's Magnum pairs interactive ads, geolocation to drive in-store traffic
Published: October 20, 2015
Unilever’s ice cream brand Magnum saw significant success in driving local traffic to a store in Ecuador through a mobile banner campaign that leveraged location and interactivity to enable users to invent their own ice cream bars and pick them up.
Finding the best payment solution for the marketer
Published: October 20, 2015
By Udi Oster

This era of on-demand ecommerce is closely correlated to the shift away from traditional payments processors and toward more innovative solutions, such as those developed by Stripe or Braintree.

Mobile advertising fulfills potential with higher CPMs: report
Published: October 19, 2015
Mobile advertising is living up to the hype as an effective marketing method, closing the divide with higher CPMs than desktop, according to a new report from PubMatic.
Learning at the intersection of gaming, video and the cloud
Published: October 19, 2015
By Max Thorpe and Michael Becker

During the past Super Bowl, a 30-second commercial cost $4 million. However, what is interesting is that despite the huge chunk of change, ad agencies are finding that 30 seconds for a commercial is not enough.

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