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Tag: mobile advertising

Total Results: 2065

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Cannes Lions: Vice CEO talks about TV, media and breaking rules
Published: June 27, 2016
By Dan Hodges

CANNES, France – Sometimes the people that you sit next to at Cannes Lions are as interesting as the speakers.

Former MMA execs launch The Connected Marketer
Published: June 24, 2016
The former managing directors of the Mobile Marketing Association’s North America and Europe operations have expanded their mCordis Inc. effort to debut a new thought-leadership positioning for marketing called The Connected Marketer.
Cannes Lions: Building the Under Armour brand
Published: June 24, 2016
By Dan Hodges

CANNES, France – Under Armour CEO Kevin Plank and Droga5 founder/CEO David Droga, on a panel yesterday at the Cannes Lions ad festival, provided an overview of how they started working together to form an effective partnership.

Sales success begins and ends with engagement
Published: June 23, 2016
By Kurt Bilafer

As a sales leader, my professional life is filled with quotas, metrics and dashboards. But if I had to pick just one thing that I am optimizing for, it would be engagement. Why?

Cannes Lions: Interview with Elaine Chum, digital marketing lead for Asia-Pacific at Philips
Published: June 23, 2016
CANNES, France – Dan Hodges, managing director of Consumers in Motion, yesterday spoke with Elaine Chum, digital marketing lead for Philips, at the Cannes Lions annual advertising festival in Cannes in the South of France.
Cannes Lions: Vogue’s Anna Wintour in conversation with Christopher Bailey, CEO of Burberry
Published: June 22, 2016
By Dan Hodges

CANNES, France – Burberry CEO and chief creative officer Christopher Bailey yesterday at Cannes Lions gave a warm welcome to Anna Wintour, editor in chief of Vogue and artistic director of Condé Nast.

Cannes Lions: Clear Channel Outdoor user mobile location data to change game for brands?
Published: June 21, 2016
CANNES, France – This publication's correspondent and Consumers in Motion managing director Dan Hodges yesterday interviewed Dan Levi, executive vice president and chief marketing officer of Clear Channel Outdoor, at the Cannes Lions Festival in Cannes, France.
Running an effective SMS campaign in this environment
Published: June 21, 2016
By Kalin Kassabov

With text-message response rates of 98 percent – unheard of with any other type of platform – brands and retailers have the closest thing to a captive audience that they can get anywhere.

Stealing a page from Bernie Sanders’ SMS playbook
Published: June 20, 2016
By Dan Slavin

Regardless of your political leanings or how you feel about Sen. Sanders, those seeking business success can learn a lot from this campaign. Because while government often gets a bad rap for moving slowly, election campaigns are an entirely different animal.

Mobile delivers highest incremental sales lift per thousand impressions: report
Published: June 17, 2016
Mobile advertising drives $26.52 in incremental sales per thousand impressions for consumer packaged goods brands, beating out digital video, TV and cross media, according to a new report from Nielsen Catalina Solutions.
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