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Tag: mobile advertising


Total Results: 1467

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Renault launches highly targeted mobile campaign targeting electric car enthusiasts
Published: May 23, 2014
Renault is raising awareness of its electric car Zoe and driving traffic to local dealerships via a highly targeted mobile ad campaign that looks beyond location to ensure the right consumers are reached.

Major retailers are missing out on mobile revenue
Published: May 23, 2014
By Ezra Siegel

According to Forrester Research, mobile devices generated $50 billion in revenue in 2013 and are forecasted to generate $82 billion in 2014. Consumers using mobile devices spend 86 percent of their time within applications, making apps the clear leader in driving revenue over the mobile Web.

How luxury brands can maximize mobile marketing
Published: May 22, 2014
By Jason Squardo

A study from Forrester Research Inc. showed that 51 percent of luxury shoppers expect retailers to have a mobile site, 49 percent expect a mobile application and 43 percent expect to be able to make purchases on a mobile site or app.

5 trends to watch as mobile transforms
Published: May 21, 2014
By Jim Porçarelli

Mobile marketing is at the forefront of some of the biggest transformations that we are seeing across the board. With these changes comes uncertainty, and if we stick to the standard and known ways of doing things, we will fall far behind.

How mobile is transforming the retail industry in stores and online
Published: May 20, 2014
By Ed Brill

To help retailers address growing customer expectations and improve in-store experiences, there are three key areas where mobile can drive greater differentiation and value.

Where mobile fits in the marketing funnel sandwich
Published: May 19, 2014
By Alon Even

The core of mobile's power is in its ability to drive sales in the context of the marketing funnel.

The rising mobile addiction of 21st-century moms
Published: May 16, 2014
By Yariv Ron

Twenty-first century moms have an active social media presence: commenting, liking, tweeting, posting and sharing. Hours are spent comparing prices on Amazon, shopping on Gilt and planning vacations on TripAdvisor.

Mobile social helps drive unprecedented jump in social media ad revenues: report
Published: May 15, 2014
Growth in mobile social and social native advertising are driving the largest year-over-year jump in social media ad revenues, with the total spend expected to be $8.4 billion in 2014, according to a new report out today from BIA/Kelsey.

Why technology matters in mobile marketing
Published: May 15, 2014
By Amir Goldstein

Though companies can succeed in advertising technology because of scale, first-mover advantage or even having the best sales organization, only proprietary technology can provide a sustainable competitive advantage.

What if mobile could make TV buying smarter?
Published: May 14, 2014
By Frederick Stallings

Mobile is now taking on television. We spend more time chatting, texting and surfing on our mobiles each day than we do pinned to the sofa absorbed by the boob tube, according to a recent study from Millard Brown.

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