Tag: mobile advertising

Total Results: 1063

Mail Online CMO: Mobile is key to delivering a contiguous message

Published: May 9, 2013

Mobile needs to play a key role in advertising strategies to reach consumers with a contiguous message throughout their day, according to the chief marketing officer of Daily Mail's Mail Online.

Mobile’s complex ecosystem is a surmountable challenge

Published: May 8, 2013

While mobile advertising is a growing opportunity, many marketers still view it as a challenge because of the complexity of the ecosystem.

5 tips to improve mobile commerce strategy

Published: May 8, 2013

By Carissa Ganelli

If you could turn back the clock to 1998, would you not totally rethink your Internet strategy? Of course, you would.

A brief history of mobile malware

Published: May 7, 2013

By Richard Clooke

Malware always rises where there is a popular platform, a range of attack vectors and some means of monetization, and mobile devices offer all three. Yet, it was not always so.

Issues confronting retailers adopting an omnichannel strategy

Published: May 6, 2013

By Corey Capasso

After speaking with countless retailers, I have compiled a few of the fundamental issues that confront retailers when adopting omnichannel strategies.

Facebook’s mobile fortunes improve but rich user experiences still lacking

Published: May 2, 2013

Facebook executives are talking up what they say are significant advances made in mobile during the first quarter, including the launch of Facebook Home and improved targeting capabilities. However, Facebook continues to look for ways to deliver rich advertising experiences to mobile users.

SkinCeuticals leverages mobile advertising to drive views of educational video

Published: May 2, 2013

SkinCeuticals is leveraging mobile to help drive views of a video focused on educating consumers about the statistics around melanoma and prevention tips.

Why would you hammer a screw?

Published: May 2, 2013

By Dave Sikora

It is interesting to follow the raging holy war surrounding mobile Web versus native applications.

Cadillac tests rich media ads with up to 2.38pc CTR

Published: May 1, 2013

Cadillac recently tested several formats of rich media mobile ads around the new launch of a new vehicle to drive brand awareness, with click-through rates reaching up to 2.38 percent.

7 tips for building a mobile presence to maximize ROI

Published: May 1, 2013

By Brendon Schenecker

It is easy to forget that mobile marketing is still in its first stages of development and that many of its components – banners, pop-ups, SMS and push notifications – have yet to be perfected.