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Tag: mobile advertising


Total Results: 1567

   Displaying: 11 - 20

Native advertising is underused in the mobile context
Published: March 2, 2015
By David Kashak

It seems like no conversation about media is complete without either an ode to, or a lamentation of “native.”

Q&A: NetSuite CMO Fred Studer on the state of cloud business software
Published: February 27, 2015
Nearly 24,000 marketers worldwide use NetSuite's cloud business software to run their business. Such a deep bench of clients gives the company unique insight into evolving market trends. This Q&A with NetSuite's CMO sheds light on what is working and what is not.
Q4 2014 mobile site performance benchmark report
Published: February 27, 2015
The second installment in a new exclusive series, this publication is reporting on quarterly mobile site performance as monitored by Catchpoint Systems. Find out in this installment how leading brands in the retail, banking and travel sectors fared.
John Frieda promotes revived line with social media-geared party
Published: February 26, 2015
Kao USA Inc.'s John Frieda Hair Care brand and former reality television star Lauren Conrad are teaming up to promote the revival of an old fan favorite collection, Beach Blonde, through social media.
Must job seekers give employers a reason to reject them?
Published: February 26, 2015
By R. Scott Oswald

With headscarf case, Supreme Court could make discrimination even easier.

Diet Coke’s Oscars campaign bubbles over with tweetable bingo board
Published: February 24, 2015
Diet Coke was one of the top brands that took advantage of social media buzz during Sunday night’s Academy Awards by offering viewers a tweetable red carpet bingo board to use during the ceremony, proving that interactive strategies receive the most positive attention on Twitter.
Mcommerce Summit New York April 29: Macy's, Target, Sephora, MasterCard, GameStop, Capital One, Forrester, Charlotte Rus
Published: February 24, 2015
Join Macy's Martine Reardon, Target's Alan Wizemann, Sephora's Johnna Marcus, GameStop's Frank Hamlin, Forrester Research's Jennifer Wise, Capital One's Paul Moreton, MasterCard's Matt Barr and Charlotte Russe's Kim Stromberg at the nation's most prestigious Mcommerce Summit: State of Mobile Commerce 2015 on Wednesday, April 29. Free bonus for registered attendees: State of Mcommerce special report valued at $995.
No mobile commerce site? Your Google search rank is in jeopardy
Published: February 23, 2015
By Wilson Kerr

Been putting a mobile commerce off? Getting to it later this year? OK, but be careful, because there is more at stake than just your mobile conversion rate.

The hidden power of suggestion in risk-taking
Published: February 20, 2015
By Chris Paradysz

Fashion empires were built on risky and forward-thinking designs. Those risks, either directly or subtly, affect almost every facet of the retail industry.

Macy's CMO Martine Reardon to headline Mcommerce Summit New York. Join us!
Published: February 19, 2015
As CMO of Macy's, Martine Reardon is tasked with shaping the leading department store chain's marketing strategy. What role will mobile play this year? Register now for the Mcommerce Summit New York April 29 and get a chance to listen and meet with one of the smartest marketing execs in the U.S.
Please click here to download now!