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Tag: mobile advertising


Total Results: 2207

   Displaying: 11 - 20

Perils of mobile orders for the retail store channel
Published: March 14, 2017
By Reid Overcash

The customer who is willing to walk into your store to look, buy, try-on or just talk is the most dedicated customer you can have.

Mobile apps are changing the future of loyalty
Published: March 13, 2017
By Smadar Landau

The future of loyalty is mobile and card free. The explosive growth of mobile applications has provided an obvious avenue for consumers to reduce the number of loyalty cards they carry.

Persol craftsmanship roots emphasized in imagery on social media
Published: March 10, 2017
Eyewear manufacturer Persol is aligning its brand further with the notion of craftsmanship, which its brand history is heavily rooted in, weaving together social media, photography and architecture.
Dos and don’ts for marketers to start building a community
Published: March 10, 2017
By Mazin Melegy

In today's world of notifications, pings and distractions, it is really quite silly to assume that people are going to log in to a platform that is not already built into their daily routine.

Google’s mobile-first index is made for these 5 sites
Published: March 9, 2017
By Bryson Meunier

Google’s mobile-first index will be here in months, making Google prioritize mobile content for the first time in its history, and changing the indexing and ranking game for good. Will you be ready when it comes?

Chatbots, vertical video and data targeting will reshape advertising this year
Published: March 9, 2017
By Maggie Mesa

For all the growth over the past year, it is entirely possible that 2017 will bring even greater change to the way that consumers use their mobile devices and the tactics that marketers employ to engage those consumers.

Luxury brands should get influencer marketing right
Published: March 8, 2017
By Bart Burggraaf

Promoting products using influencers should only be done if there is a clear and natural fit between that product and influencer.

Denmark sends an ambassador to Googleville
Published: March 7, 2017
By Gary Schwartz

Last month, Denmark piqued the attention of the world by saying that in addition to dispatching ambassadors to capital cities worldwide, it would appoint a new digital ambassador to the cloud to work with the digital gods of Amazon, Apple, Facebook and Google parent Alphabet.

How brands can best take advantage of Instagram Stories ads
Published: March 6, 2017
With Instagram monetizing its Stories feature, interspersing advertising within the 24-hour content, brands need to be sure to tackle campaigns differently compared to those within the newsfeed.
3 ways to leverage consumers’ affection for their smartphones
Published: March 6, 2017
By Megan James

Our growing dependency on digital devices is slowly programming us to interact in certain manners.

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