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Tag: mobile advertising


Total Results: 1449

   Displaying: 11 - 20

Minimalist mobile ads perform better in the US: report
Published: September 18, 2014
While ads with bright colors fared better in countries such as Nicaragua, Kenya and India, more minimalist ads saw higher success in countries including the United States, Singapore and Denmark, according to a new report from Todacell.
Measurement boundaries to include offline behavior for mobile campaigns
Published: September 17, 2014
By BJ Hatcher

Proving the efficacy of programs based on both devices – lack of cookies – and consumers who jump across platforms to complete transactions has always been challenging.

What’s still wrong with mobile advertising?
Published: September 16, 2014
By Dirk R. Rients

We have all heard about the growth of mobile and seen yearly comparisons of ad spend versus time spent, but it is time to shift our focus onto the real problems with mobile advertising.

British marketers’ relevant mobile ads are well received: report
Published: September 15, 2014
As marketers in Britain continue to move away from broadly targeted mobile ad campaigns, consumers say they are more likely to find ads informative and helpful compared to last year, according to a new report from xAd and Telmetrics.
The sharing economy comes to Apple – but not in the way you think
Published: September 15, 2014
By Vanessa Horwell

The following prediction is not meant to shock as much as it is intended to acknowledge Apple’s new reality: 2014 may well be the last year that Apple cloaks itself in exclusivity, selective media outreach and surprise announcements when it launches new products and technologies.

8 ways that iOS 8 will change mobile engagement
Published: September 11, 2014
By Brent Hieggelke

Nothing since Apple’s introduction of push notifications in 2009 is as significant to mobile engagement as its support for interactive notifications and widgets in iOS 8.

Why app design defects should not be “won’t fix”
Published: September 8, 2014
By Tatyana Mahlaeva

Are you sure that users will love the application that you are going to produce? After all, this is the key for commercial success. Unfortunately, sometimes, even great ideas fail due to bad implementation. How do you prevent this from happening?

Built-in Android and iOS security mechanisms: Looking at their effectiveness
Published: September 5, 2014
By Tatyana Mahlaeva

While having security is crucial, when a system is hacked, consumers tend to remember the lack of security rather than the security that was in place. The situation with mobile devices is even worse.

What’s in your information wallet?
Published: September 4, 2014
By Rob Hammond

For consumers, a wallet has truly become much more than a place to store value for purchasing digital goods. It represents a place to store highly personal information.

How to make consumers click on mobile ads
Published: September 3, 2014
By Jim Wolfinger

Why are mobile ad click-through rates so low? Simple. Mobile advertising is broken.

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