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Tag: mobile advertising


Total Results: 2033

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5 trends shaping in-app advertising
Published: August 15, 2016
By Vadim Rogovskiy

The consumer now spends an enormous amount of time on mobile. Within the medium, the average user spends nearly 200 minutes in mobile applications daily, compared to 22 minutes on the mobile Web.

Herradura blends nightlife elements and enticing visuals in mobile video
Published: August 12, 2016
Brown-Formanís tequila brand is mixing a cocktail of popular mobile platforms with video that attracts viewers with specially curated audio and video pleasing to the senses in an attempt to solidify the brandís presence in nightlife.
What your brand can learn from Jeff Bezos and Pokemon Go
Published: August 12, 2016
By Jessica Rovello

Amazon founder/CEO Jeff Bezos has been using games to monetize his latest acquisition: that most venerable and strait-laced of American institutions, The Washington Post.

Why other brands will follow P&G away from Facebook targeting
Published: August 11, 2016
P&Gís decision to step back from Facebook ads that target specific consumers highlights how mobile data can drive precision advertising, which is not necessarily a good thing if scale is lost along the way.
Context key in online video advertising
Published: August 11, 2016
By Neil Cunningham

Eye-racking research finds that users tend to focus on the skip button rather than the video itself: nine out of 10 do so, and three out of four of those actually use it.

Q2 2016 mobile site performance analysis benchmark report
Published: August 11, 2016
The eighth installment in an exclusive series, this publication is reporting on quarterly mobile site performance as monitored by Catchpoint Systems, New York. Find out in this installment how leading brands in the retail, banking, travel and news sectors fared.
Travel advisors back in vogue for luxury market, claims Virtuoso CEO
Published: August 10, 2016
LAS VEGAS Ė Less than a decade ago, many pundits were predicting that it was just a matter of time before human travel agents would be replaced by the electronic kind.
Building engaging and secure mobile apps
Published: August 9, 2016
By Pavel Novik

The more personal data that marketers obtain, the better they can serve their users. However, users do not typically have much desire to help them.

Unlocking mobile programmatic's potential
Published: August 8, 2016
By Ocean Fine

Programmatic display ad spending in the United States is expected to top $22 billion this year, according to eMarketer, with mobile expected to represent 69 percent of the total spend.

Yaye drives active users with immersive, multi-screen ads on Facebook
Published: August 5, 2016
Fitness motivation application Yaye saw a 1.72-times increase in active users and 2.3 percent lift in its download rate after running an install campaign that enabled viewers to flip through multiple screens in a native experience on Facebook.
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