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Tag: mobile advertising

Total Results: 2084

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Tips for app store optimization
Published: October 13, 2016
By Dave Bell

The concept of app store optimization has caught fire recently due in no small part to the massive volume of applications clogging the app stores: nearly 3 million apps are available on the Apple App Store and Google Play apiece.

Increasing ad costs reveal marketers’ growing interest in Android: report
Published: October 12, 2016
Cost per thousand impressions for ads on the Android platform are showing steady growth year over year before booming 112 percent this past year, indicative of growing interest in the platform, according to a new report from Fiksu DSP.
How to optimize your monthly retargeting budget
Published: October 12, 2016
By Daniel Surmacz

Establishing a proper retargeting plan – whether you are on a strict closed budget or an open monthly spend – for advertising activities via real-time bidding is key.

Multi-device holiday merchandising: Creating personalized product discovery journeys
Published: October 11, 2016
By Pavan Sondur

The key to creating a superior mobile shopping experience begins with the understanding that mobile search matters.

Brands must not treat Amazon like a traditional retailer
Published: October 10, 2016
By Donnie Pacheco

Many brands considering or currently working with the company approach Amazon’s business the exact same way that they do all of their other retailer relationships. Why do they do this if it is no secret that Amazon is so disruptive and different?

How brands can make their SMS list exclusive
Published: October 7, 2016
By Dan Slavin

Whether you are growing an existing SMS marketing list or building one entirely from scratch, use every traditional marketing channel to inform customers of the benefits that opting-in to your text messages can deliver.

5 other ways Pokémon Go can make money
Published: October 6, 2016
By Mike Gamaroff

It is a triumph – not just for augmented reality, or even mobile in general – but for people who are starting to realize that perhaps social media is not that social when you are conducting your relationships through contrived Instagram filters and status updates.

Memo to Apple: When delight becomes expectation, loyalty becomes uncertain
Published: October 3, 2016
By Robert Passikoff

Every year Apple met, set or exceeded consumers’ expectations for their ideal smartphone. And doing that kept consumers loyal and the brand very profitable. QED. Quod erat demonstrandum. But then the competition reset category expectations.

The case for reward-based advertising
Published: September 30, 2016
By Adam Cohen-Aslatei

You can praise native ads all you want, but it is not a silver bullet. You can say that brands are becoming publishers until you are blue in the face, but the fact is that the vast majority of digital ads are still intrusive, irritating and, increasingly, creepy.

Digital marketing can generate a lower cost-per-acquisition than offline advertising
Published: September 28, 2016
By Gabriel Shaoolian

The luxury market is overly saturated with brands spending copious amounts of money on ads while competing for attention from an incredibly niche audience. In fact, this niche-spending group is one of the smallest consumer groups across all verticals.

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