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Tag: mobile advertising


Total Results: 2153

   Displaying: 11 - 20

Mobile marketing strategy: Are brands aligned with their customer experience?
Published: January 4, 2017
By Jeannette Kocsis

Marketers need to look at the big picture, and may need to change their mobile success goals from conversion to engagement, at least in the short term.

Mobile marketing tools and tips for 2017
Published: January 3, 2017
By Margie Kupfer

As the New Year begins, marketers are carefully planning their strategies for their campaigns in 2017. Sure, there are plenty of tools, tips and tricks to choose from, but selecting the right ones for your brand’s objectives is crucial.

Finding opportunity in the chaos of mobile advertising
Published: December 30, 2016
By Phil Schraeder

For consumers, a smartphone can represent familiarity and comfort. For marketers, though, a smartphone can represent chaos and uncertainty.
Conversations I have with agencies, brands and publishers about mobile marketing increasingly seem marked by anxiety.

13 customer experience trends for 2017
Published: December 30, 2016
By Richard R. Shapiro

When today’s consumer has questions about your product, it is no longer acceptable to wait for the answers — they must be addressed in real time or the customer will turn to the next readily available and better option.

Top 10 mobile marketing trends for 2017
Published: December 29, 2016
By Ritesh Bhavnani

Mobile continues to be the marketer’s medium of focus, with mobile increasingly subsuming the overall digital advertising landscape. Where go eyeballs, so goes the money.

When the labels lost their status: 3 steps to reclaim luxury
Published: December 28, 2016
By Sarah Clark

Designer merchandise used to be the ultimate status symbol. The upper class was defined by who they wore. For most others, the closest they could get to a Donna Karan dress was leafing through the glossy pages of Vogue magazine.

First fruit of $45M investment in Vibes is acquisition of mobile firm Red Fish Media
Published: December 27, 2016
The move by the Chicago-based Vibes comes as the mobile marketing and technology space experiences a wave of consolidation among smaller and bigger platforms.
Ecommerce: The new holiday frontier
Published: December 27, 2016
By Jaysen Gillespie

A season once defined by hectic shopping malls, frenzied crowds and stocking the shelves of bricks-and-mortar stores shifted this year to something a bit more homey.

Email, push and SMS: Integrated or independent?
Published: December 23, 2016
By Melinda Krueger

With attention spans shrinking and mobile devices dominating, you can see how mastering short-form messaging will be a key skill for marketers of the future.

3 misconceptions about location-based services
Published: December 22, 2016
By David Bairstow

Even though 83 percent of application users say location is crucial to their app experiences, it is astounding that more than half of location-dependent app users have not turned their location services on – even for things as basic as weather and navigation apps.

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