Tag: mobile advertising

Total Results: 1066

Why would you hammer a screw?

Published: May 2, 2013

By Dave Sikora

It is interesting to follow the raging holy war surrounding mobile Web versus native applications.

Cadillac tests rich media ads with up to 2.38pc CTR

Published: May 1, 2013

Cadillac recently tested several formats of rich media mobile ads around the new launch of a new vehicle to drive brand awareness, with click-through rates reaching up to 2.38 percent.

7 tips for building a mobile presence to maximize ROI

Published: May 1, 2013

By Brendon Schenecker

It is easy to forget that mobile marketing is still in its first stages of development and that many of its components – banners, pop-ups, SMS and push notifications – have yet to be perfected.

How conversion tracking for app marketing works

Published: April 30, 2013

By Gregory Kennedy

Understanding which channel is responsible for driving an application download is critical to managing resources and improving marketing effectiveness.

Implications of Facebook Home for marketers

Published: April 29, 2013

By Brendan A. Fitzpatrick

By replacing the most important part of the experience with one that revolves around you and your friends, Facebook is embarking on a smartphone coup d'etat.

Red Bull showcases new products via mobile advertising

Published: April 26, 2013

Energy drink brand Red Bull is turning to mobile advertising again to promote its new Edition beverages and encourage consumers to learn about them.

5 factors to consider when building an app

Published: April 26, 2013

By Marci Weisler

Despite the proliferation, mobile remains a complex universe, with many options and factors for decision-makers who are considering initiatives.

How the FTC’s revised dot-com disclosures affect online, social and mobile advertising

Published: April 25, 2013

By Matthew Savare

The FTC could use a failure to comply with the revised .com Disclosures as a basis to bring an enforcement action under the FTC Act. Therefore, brands and agencies should reevaluate their ad and disclosure practices.

7 tips to build a mobile-friendly social media presence

Published: April 24, 2013

By Mark Cooper

In 2012, consumers spent 76 percent more time on social apps than the previous year, and 50 percent of Facebook users accessed the network from mobile. This makes social the fastest-growing mobile app category.

Is bigger better? Mobile marketers right-size their efforts

Published: April 23, 2013

Larger format mobile ads have taken off in the past six months, pointing to growing mobile use, bigger commitments from brands and increasing creativity in mobile ad placement.