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Tag: mobile advertising


Total Results: 1584

   Displaying: 21 - 30

The Knot goes mobile-first for secure future with millennials
Published: March 5, 2015
Leading wedding resource The Knot has relaunched its service with a mobile-first perspective, a recognition of the fact that smartphones and tablets now account for more than 50 percent of the brand’s traffic.
What the future of mobile data has in store
Published: March 5, 2015
By Ashwin Nayak

By the time you finish reading the fourth paragraph of this article, users will send 240 million emails, Tweet 277,000 times, share content 2.46 million times on Facebook, upload 72 hours of new video to YouTube and post 216,000 photos to Instagram.

Nissan’s potent mobile pitch mixes native ads, geo-location and customization
Published: March 4, 2015
Nissan is driving customized, local car-shopping experiences via a native ad on Huffington Post that makes it easy for readers to build their desired vehicle configuration and get a quote from a nearby dealer.
Webinar on April 9: Beyond push: Using in-app campaigns to reach the brand's entire app audience
Published: March 4, 2015
Please register for the free webinar at 2 p.m. to 3 p.m. ET on Thursday, April 9 focused on how brands and retailers can use in-app campaigns to reach their entire app audience. Speakers include senior executives from a brand, agency and Urban Airship.
Single-channel approaches to customer conversations will not work
Published: March 4, 2015
By Steve Gershik

If you are dealing with millions of individuals, actually knowing their name and what they care about is going to be tough.

Most valuable users acquired via mobile ads between 9 a.m. and 1 p.m.: report
Published: March 3, 2015
While mobile users tend to be engaged with their devices throughout the day, media consumption translates to the highest value for marketers between 9 a.m. and 1 p.m., according to a new report from Fetch.
Wearables are talk of the show at Barcelona’s Mobile World Congress
Published: March 3, 2015
By Stephen Upstone

You cannot move at Mobile World Congress in Barcelona for bumping into a wearable tech stand from the likes of Garmin, GoPro, Fitbit, LG and Huawei, to name just the few I have seen so far.

DreamWorks Animation app game seeks revenue, buzz ahead of Home movie launch
Published: March 2, 2015
Animation studio DreamWorks has released a mobile puzzle game with independent game developer Behaviour Interactive to promote its upcoming 3D animated comedy, Home.
Native advertising is underused in the mobile context
Published: March 2, 2015
By David Kashak

It seems like no conversation about media is complete without either an ode to, or a lamentation of “native.”

Q&A: NetSuite CMO Fred Studer on the state of cloud business software
Published: February 27, 2015
Nearly 24,000 marketers worldwide use NetSuite's cloud business software to run their business. Such a deep bench of clients gives the company unique insight into evolving market trends. This Q&A with NetSuite's CMO sheds light on what is working and what is not.
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