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Tag: mobile advertising


Total Results: 1401

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Tips and tricks for mobile testing: A software testerís roadmap
Published: June 2, 2014
By Tatyana Mahlaeva

My goal with this article is to provide some practical advice to keep you from getting lost in the world of mobile testing.

Mobile marketing with geo-location is not a simple destination
Published: May 30, 2014
By Llew Claasen

I was struggling through a cup of horrific Mock-a-Java recently when I came across an article that caused me to spill.

Challenges of sports audience targeting
Published: May 28, 2014
By Ian Foley

Sports advertisers care about reaching the right audience, but many of the current approaches they take to find relevant audiences are ineffective. Digital advertising was meant to address this, but too often, the audience tools used to target consumers are just as broken as the spray-and-pray model of television advertising.

Inviting opinion pieces on mobile marketing
Published: May 27, 2014
Mobile Marketer is inviting opinion pieces on mobile advertising, marketing and media issues that affect marketers as they include mobile in the marketing mix.

Renault launches highly targeted mobile campaign targeting electric car enthusiasts
Published: May 23, 2014
Renault is raising awareness of its electric car Zoe and driving traffic to local dealerships via a highly targeted mobile ad campaign that looks beyond location to ensure the right consumers are reached.

Major retailers are missing out on mobile revenue
Published: May 23, 2014
By Ezra Siegel

According to Forrester Research, mobile devices generated $50 billion in revenue in 2013 and are forecasted to generate $82 billion in 2014. Consumers using mobile devices spend 86 percent of their time within applications, making apps the clear leader in driving revenue over the mobile Web.

How luxury brands can maximize mobile marketing
Published: May 22, 2014
By Jason Squardo

A study from Forrester Research Inc. showed that 51 percent of luxury shoppers expect retailers to have a mobile site, 49 percent expect a mobile application and 43 percent expect to be able to make purchases on a mobile site or app.

5 trends to watch as mobile transforms
Published: May 21, 2014
By Jim PorÁarelli

Mobile marketing is at the forefront of some of the biggest transformations that we are seeing across the board. With these changes comes uncertainty, and if we stick to the standard and known ways of doing things, we will fall far behind.

How mobile is transforming the retail industry in stores and online
Published: May 20, 2014
By Ed Brill

To help retailers address growing customer expectations and improve in-store experiences, there are three key areas where mobile can drive greater differentiation and value.

Where mobile fits in the marketing funnel sandwich
Published: May 19, 2014
By Alon Even

The core of mobile's power is in its ability to drive sales in the context of the marketing funnel.

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