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Tag: mobile advertising


Total Results: 1671

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4 mobile direct marketing essentials
Published: June 30, 2015
By Nick Worth

According to Gartner, smartphones and tablet users are expected to approach 7 billion by 2020. This growing mobile customer base expects brands to respond to their requests instantly and contextually.

Missed opportunities of mobile messaging
Published: June 26, 2015
By Melinda Krueger

There is no shortage of articles on how to make the best use of the mobile medium, replete with key factors and catchy acronyms. But here are a few simple ideas that I do not find in the wild. They are borne of my incredulity over our collective lack of manners.

Can Facebook challenge YouTube’s dominance on mobile video?
Published: June 23, 2015
YouTube is currently a critical platform for mobile video but, as consumption continues to grow, Facebook is making a play for a bigger role, which means marketers should consider boosting their video strategy on Facebook, given its significant reach.
6 fundamentals of successful mobile engagement
Published: June 19, 2015
By Dave Murashige

Today’s customers are undeniably mobile. And that means they have access to more information than ever before – both on you and your competitor – and they can access that information anywhere, anytime. So how can you make your brand’s messages stand out in a sea of digital noise?

How Everything-as-a-Service will help brands on mobile
Published: June 18, 2015
By Steve Chung

How can a company get everything right so that its app is a smash hit, both for users and the business’ bottom line?

Apple Watch’s role in a data-driven advertising environment
Published: June 17, 2015
By Lara Mehanna

With the much-anticipated Apple Watch finally here, the discussion now turns to how this brand product and other wearables will not only fit into our personal daily routines but also how they will influence business.

4 reasons why your AdWords campaigns are not working
Published: June 13, 2015
By Chris Lucas

If your Google AdWords campaign is not working, do not throw in the towel. Instead, find the source of the problem.

3 challenges with using video as a marketing tool
Published: June 12, 2015
By Ian Foley

Video has become integral part of the consumer journey, often being the deciding factor that convinces potential consumers to buy a particular product or service.

Coca-Cola exec: YouTube stars are the new Hollywood celebrities
Published: June 11, 2015
NEW YORK – An executive from Coca-Cola at the 2015 Integrated Marketing Week detailed how the brand uses YouTube and its stars as a jumping-off point to experiment with marketing innovation and connect with millennials.
5 tips to battle mobile advertising fraud
Published: June 11, 2015
By Dean Harris

When asked why he robbed banks, famous bank robber Willie Sutton said, “Because that’s where the money is.”

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