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Tag: mobile advertising


Total Results: 1422

   Displaying: 21 - 30

Where is the innovation in mobile advertising?
Published: July 30, 2014
By Declan Carney

In the last decade, mobile devices have changed the way we communicate with one another, access information and consume media. Surprisingly, it has not really changed the way advertisers use these devices to communicate with consumers.

3 quotes that guide my mobile and cross-channel strategy
Published: July 28, 2014
By Melinda Krueger

Like most people, I read and listen to mobile marketing pundits as much as I possibly can. From that sea of facts and opinions, there are three quotes that truly stand out and guide my mobile and cross-channel strategy. They are simple yet profound, and I believe they will stand the test of time.

Facebook’s mobile app install ad business faces growing competition
Published: July 24, 2014
While Facebook’s mobile advertising business keeps growing – mobile represented a whopping 62 percent of ad revenue during the second quarter - the social network could become a victim of its own success, particularly on the application marketing front, as a growing number of competitors come out with their own, often compelling offerings.
When to use push notifications versus SMS messaging
Published: July 24, 2014
By Sean Gera

Businesses are still learning and discovering new ways to use SMS mass texting and push notifications as consumer engagement forces. Each technology possesses its own strengths and it is important to understand what those are when creating a mobile marketing strategy.

What the AmEx-Uber partnership signals about customer engagement
Published: July 23, 2014
By Ned Elton

American Express’ recently announced partnership with Uber on a first-of-its-kind loyalty program represents the latest attempt to evolve from executing transactions to creating meaningful human interactions.

Brands must rethink their approach to CRM via mobile
Published: July 3, 2014
By Tim Jenkins

As prevalent as mobile advertising has become, one of its more powerful applications remains fairly idle: targeting the customers and prospects in your CRM database.

Top 10 mobile advertising campaigns from the first half of 2014
Published: July 1, 2014
L’Oreal, Burger King and Nissan are among the brands leading the way so far this year in taking mobile advertising strategy to the next level through enhanced targeting, greater interactivity and native experiences.
Opera Mediaworks buys AdColony as mobile video quickly heats up
Published: June 25, 2014
In the latest sign that a race is on among mobile advertising platforms to gain ground in mobile video, Opera Mediaworks has acquired AdColony for $75 million in cash plus potential earn-out payments of up to $275 million.
Mobile Marketer names Mark Hamstra as content director
Published: June 24, 2014
Mobile Marketer, the world’s leading publishing franchise covering mobile-influenced advertising, marketing, media and commerce, has named Mark Hamstra as content director, overseeing the publication’s editorial operations as well as allied conferences, webinars and awards.
5 tips to optimize the site for mobile business
Published: June 19, 2014
By Paras Chopra

More than two-thirds of United States consumers now use smartphones, according to the latest Nielsen research. And, increasingly, more of those users are searching for something near them, whether it is a location, business hours or directions.

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