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Tag: mobile advertising


Total Results: 1428

   Displaying: 21 - 30

Information overload: The psychology of being connected 24/7
Published: August 6, 2014
By Adam Marchick

When everyone has access to constant streams of status updates, news reports, memes and videos, do our brains change the way we filter information? How receptive are we throughout the day? When do we suffer from disinterest or fatigue?

Finding the balance point in mobile advertising
Published: August 5, 2014
By Sigal Bareket

The more you pay, the better chance you have to hit high-quality media pockets. But how high should you go? And can you really hit your volume targets when bidding only on the high-end traffic?

How marketers in India use SMS differently from US peers
Published: August 4, 2014
By Ritesh Bhavnani

While the U.S. is clearly more advanced in terms of its adoption of mobile technologies, India stands out for the sheer centrality that mobile phones have to everyday lives.

Key takeaways for brands from Google I/O
Published: August 1, 2014
By Adam Marchick

Google’s emphasis on smart devices and enhanced notifications has implications both for consumers and for the brands and businesses that serve them.

Mobile ad engagement doubles as targeting improves: report
Published: July 31, 2014
More consumers than ever find mobile ads helpful, with relevancy a key factor in driving engagement, according to a new report from xAd and Telmetrics.
How to avoid bandwidth and latency issues with the mobile Web site
Published: July 31, 2014
By Dritan Suljoti

People have no patience for slow-loading sites and applications on their mobile phones anymore. In fact, the very nature of mobile devices – used while on the go – places a premium on speed and convenience.

Where is the innovation in mobile advertising?
Published: July 30, 2014
By Declan Carney

In the last decade, mobile devices have changed the way we communicate with one another, access information and consume media. Surprisingly, it has not really changed the way advertisers use these devices to communicate with consumers.

3 quotes that guide my mobile and cross-channel strategy
Published: July 28, 2014
By Melinda Krueger

Like most people, I read and listen to mobile marketing pundits as much as I possibly can. From that sea of facts and opinions, there are three quotes that truly stand out and guide my mobile and cross-channel strategy. They are simple yet profound, and I believe they will stand the test of time.

Facebook’s mobile app install ad business faces growing competition
Published: July 24, 2014
While Facebook’s mobile advertising business keeps growing – mobile represented a whopping 62 percent of ad revenue during the second quarter - the social network could become a victim of its own success, particularly on the application marketing front, as a growing number of competitors come out with their own, often compelling offerings.
When to use push notifications versus SMS messaging
Published: July 24, 2014
By Sean Gera

Businesses are still learning and discovering new ways to use SMS mass texting and push notifications as consumer engagement forces. Each technology possesses its own strengths and it is important to understand what those are when creating a mobile marketing strategy.