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Tag: mobile advertising


Total Results: 76

   Displaying: 21 - 30

Mobile is bright spot in advertising slowdown
Published: August 26, 2008
By Eric Holmen

It is said that advertising spending is like the proverbial canary in the economic coal mine – when the national ad spend goes down, it is time to worry about the prospects of the economy as a whole.

Exposure to mobile ads lifts branding: Dynamic Logic
Published: August 21, 2008
New research from Millward Brown’s Dynamic Logic unit claims that mobile advertising can be an effective medium for raising brand awareness through the purchase funnel.
Nokia shines in latest AdMob Mobile Metrics Report
Published: August 21, 2008
Data from AdMob Inc.’s July Mobile Metrics Report shows that Nokia is gaining share among browsers in the mobile ad network’s global footprint.
Mobile personal touch-points matter
Published: August 21, 2008
By John A. Bunyan

Mobile advertising is drawing intense interest due to its uniqueness as an intelligent medium that can incorporate time, context, socio-demographical data and user location.

Will YouTube Mobile's display ads benefit users, or just Google?
Published: August 20, 2008
Google claims its test of display ads on select pages of YouTube Mobile will improve user experience. But industry executives are skeptical.
Upfront tips on placing content and ads on mobile Web
Published: August 19, 2008
By Michael Weaver

As awareness of the mobile Internet grows amongst consumers, publishers and brands are considering putting pure content and advertising content into mobile formats.

Mobile Marketer's Classic Guide to Mobile Advertising
Published: August 11, 2008
Targeting advertisers, media buyers, agency executives, publishers and service providers, Mobile Marketer's Classic Guide to Mobile Advertising offers key tips on executing mobile ad campaigns.
Wall Street Journal, Fox News talk mobile at ad:tech
Published: August 7, 2008
CHICAGO – The Wall Street Journal, the world’s preeminent business news publication, isn’t looking to place mobile on a pedestal nor is it locked into one delivery format.
Later today: a new mobile advertising resource
Published: August 4, 2008
Please expect in your email inbox later this afternoon something immensely useful to your mobile efforts: Mobile Marketer’s Classic Guide to Mobile Advertising.
Publisher traffic in AdMob ad network doubles in 12 months
Published: July 18, 2008
Traffic from mobile ad network AdMob Inc.’s publishers has grown by 104 percent over the last year, indicating the furious growth of the mobile Internet.

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