Welcome to Mobile Marketer. Skip directly to: main content, navigation, search box.

Tag: mobile advertising


Total Results: 1941

   Displaying: 21 - 30

Building a relationship in 3 seconds, or less
Published: May 11, 2016
By Emily Adams

According to a recent study, the average adultís attention span is down to eight seconds, down from the 12-second attention span commonly cited a short 15 years ago.

The new mobile trading environment
Published: May 10, 2016
By Gary Schwartz

Investment follows banking and payment as the top sectors ripe for technology disruption.

4 tips to build Gen Y loyalty with mobile rebates
Published: May 9, 2016
By Kane McCord

Millennials, also known as Generation Y, hold an immense amount of purchasing power, so it is now more critical than ever that retailers understand their shopping and saving habits.

Top 10 mobile adoption myths in fashion and luxury apparel
Published: May 6, 2016
By Stephan Schambach

It is perplexing to observe the number of retailers in the fashion industry and elsewhere who have failed to take note of something that Burberry, Kate Spade, Ralph Lauren and a host of other significant names have now seized upon.

Reaching moms with mobile advertising
Published: May 6, 2016
By Dale Carr

Mothers are an attractive audience to marketers of all kinds, as they are typically the primary purchase decision makers in the household.

Vertical video ad unit looks familiar to millennials
Published: May 4, 2016
The Daily Dot is among the publishers planning to test a new programmatic vertical mobile video ad unit, reflecting the need to deliver experiences tailored to mobile users as traffic from smartphones continues to grow.
One year on, Apple Watch and wearables are increasing BLE usage on smartphones
Published: May 4, 2016
By Kevin Hunter

With the rise of home automation and the smart devices that go in them, more consumers will be introduced to devices that require BLE to be constantly on.

Three-course meal of the back-to-school season
Published: May 4, 2016
By Matt Kates

As the school year drags into its final stretches, marketers already have their back-to-school campaigns in the works. Back to school ranks as the second-largest shopping season of the year, with spending continuing to rise over the last three years.

Vibes shows leadership in mobile education tie with Chicagoís DePaul University
Published: May 3, 2016
In a rare collaboration, mobile marketing platform provider Vibes and Chicagoís DePaul University are underway with a unique program to educate undergrads and graduates on the ins and outs of mobile marketing with aims to enlarge the pool of talent for brands, retailers, agencies and media.
Circle of advertising life
Published: May 3, 2016
By Harry Robinson

As the dust settles following the ad-blocking frenzy of late last year, we can begin to see the extent of the impact.

Please click here to download now!