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Tag: mobile advertising

Total Results: 1831

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Combating the power shift with data to better retarget customers
Published: December 31, 2015
By Cory Munchbach

We are witnessing a profound shift in power, one that takes it away from brands and gives it almost entirely to consumers. According to a new report from Forrester Research, this shift is due to the unprecedented growth of digital Ė from applications to mobile phones to Buy it Now buttons.

3 contrarian, hardnosed mobile commerce predictions for 2016
Published: December 30, 2015
By Ajay Kapur

Here are three predictions that stand in contrast to the prevailing discussions around mobile payments, beacons, geo-targeting, Apple Passbook/Wallet and native applications.

Beyond beacons: How retailers can understand the customer journey
Published: December 29, 2015
By Luca Criscuolo

Beacons alone will not shine a light on the full customer experience picture, from mobile to in-store. The technology is still limited and may prove difficult to scale.

Three is the social media advertising magic number
Published: December 28, 2015
By Emily Adams

How do you know if social media ads are working? Is social advertising a worthwhile investment to grow your business?

Announcing the 2015 Mobile Marketer Awards
Published: December 24, 2015
Mobile marketing catapulted to new heights in 2015, with innovative marketers such as Unilever, Coca-Cola, Clorox and PepsiCo leading the way via an exciting lineup of campaigns and programs that set new standards for creativity, authenticity, user insights and cross-channel deployments.
3 trends that will transform the media industry in 2016
Published: December 24, 2015
By Jim PorÁarelli

The media industry is facing significant changes in 2016 as media companies and brands double-up their efforts to adjust to digitally savvy consumer needs. These shifts will pave the way for new advertising services and partnerships, as well as foster greater creativity focused on delivering more innovative content to consumers.

Unilever is 2015 Mobile Marketer of the Year
Published: December 23, 2015
Unileverís ability to consistently churn out viral videos, quickly move on emerging opportunities and enthusiastically look beyond the banner ad proves that it grasps how to effectively connect with mobile users in a way that few others do, which is why it is the 2015 Mobile Marketer of the Year.
Mobile Marketer's Mobile Women to Watch 2016
Published: December 23, 2015
Mobile Marketerís Mobile Women to Watch 2016 list honors smart women executives who are set to make a difference in mobile advertising, marketing and media in 2016.
3 steps for effective Facebook and Instagram holiday advertising
Published: December 23, 2015
By Brian Bowman

This season is an advertiserís make-it-or-break-it time, particularly with Facebook, as it sells its ads based on a highly competitive bidding system.

How digital coupons attract the ultra-mobile, millennial customer
Published: December 22, 2015
By Gary Cowan

More than 31 billion digital coupons will be redeemed this year, almost double the 16 billion redeemed in 2014, according to Juniper Research.

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