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Tag: mobile advertising


Total Results: 1464

   Displaying: 31 - 40

The sharing economy comes to Apple – but not in the way you think
Published: September 15, 2014
By Vanessa Horwell

The following prediction is not meant to shock as much as it is intended to acknowledge Apple’s new reality: 2014 may well be the last year that Apple cloaks itself in exclusivity, selective media outreach and surprise announcements when it launches new products and technologies.

8 ways that iOS 8 will change mobile engagement
Published: September 11, 2014
By Brent Hieggelke

Nothing since Apple’s introduction of push notifications in 2009 is as significant to mobile engagement as its support for interactive notifications and widgets in iOS 8.

Why app design defects should not be “won’t fix”
Published: September 8, 2014
By Tatyana Mahlaeva

Are you sure that users will love the application that you are going to produce? After all, this is the key for commercial success. Unfortunately, sometimes, even great ideas fail due to bad implementation. How do you prevent this from happening?

Built-in Android and iOS security mechanisms: Looking at their effectiveness
Published: September 5, 2014
By Tatyana Mahlaeva

While having security is crucial, when a system is hacked, consumers tend to remember the lack of security rather than the security that was in place. The situation with mobile devices is even worse.

What’s in your information wallet?
Published: September 4, 2014
By Rob Hammond

For consumers, a wallet has truly become much more than a place to store value for purchasing digital goods. It represents a place to store highly personal information.

How to make consumers click on mobile ads
Published: September 3, 2014
By Jim Wolfinger

Why are mobile ad click-through rates so low? Simple. Mobile advertising is broken.

Power of design and imagination: Lessons from Apple and Nokia
Published: September 2, 2014
By Dan Hodges

What does the story of Nokia and Apple have to do with the power of design and imagination in the luxury industry? In one word: everything.

Brands are missing a mobile opportunity with seniors
Published: August 29, 2014
By Thomas Brence

Unlike the trends in other age demographics, year-over-year technology use by seniors shows slow growth. The reason is that mobile devices get more complicated each year.

3 trends to watch in the ad tech space
Published: August 28, 2014
By Jim Porcarelli

Years ago, quality content was what it took to stand out from the competition. But, today, ad technology has entered the fray and proven to be a disruptive force.

Ready or not, here comes the wearable app ecosystem
Published: August 27, 2014
By Gregory Kennedy

With the emergence of wearables, it is going to be apps that link users to the Internet, not the browser-based world we are all familiar with on the PC. This has big implications for business, and not just media and advertising.