Tag: mobile advertising

Total Results: 1065

IPhone impressions deliver 76pc price premium over Android smartphones

Published: April 19, 2013

Advertisers are very interested in iPhone impressions and are willing to pay a premium to get them, according to a new report from MoPub.

Strategies to create an in-game mobile advertising campaign

Published: April 19, 2013

By Joseph DeLuca

An increase in ad spend only tells part of the story when it comes to the emergence of mobile. There is a direct correlation between mobile advertising spend and time spent by consumers on such devices.

Rovio exec: We seek to create brand synergies

Published: April 18, 2013

Over the years, Rovio has expanded its mobile-first powerhouse across the digital, social and television space. Moving forward, the company will continue to create experiences that align with its overall marketing goals.

Merits of the rewards-based advertising model

Published: April 18, 2013

By Andreas Vagelatos

Consumers fundamentally do not like to be marketed to in intrusive ways, and often advertising makes us think of our insecurities rather than celebrating what makes us special.

Is mobile a more important ad medium than TV? Facebook thinks so

Published: April 17, 2013

Sheryl Sandberg, chief operating officer of Facebook, said this week that mobile is as important, if not more important, to marketers than television. While many in the advertising world would agree with Ms. Sandberg, others are not so sure mobile has reached its full potential yet or that it will ever replace TV entirely.

Advertisers starting to catch up to consumers on mobile: IAB

Published: April 17, 2013

Mobile continued to be one of the big stories in Internet advertising last year, with mobile ad revenues jumping 111 percent and accounting for 9 percent of the total digital ad spend, according to a new report from the Interactive Advertising Bureau.

Dodge, Syfy take 360-degree approach to promote new show

Published: April 17, 2013

Dodge and Syfy have teamed up to promote the network’s new show, “Defiance,” via a multichannel campaign that incorporates mobile, digital, gaming and social.

Starbucks opens up opportunities for brands to reach mobile customers

Published: April 16, 2013

Starbucks continues to add opportunities for brands to reach mobile customers via the in-store Wi-Fi available in many locations thanks to a new partnership with Boingo Wireless.

Is mobile marketing working for direct marketers?

Published: April 16, 2013

By Josh Herman

There is a piece of logic that has been missing for why so many consumer eyeballs can be found rapt to mobile screens of all shapes, sizes, and operating systems, but the proportion of marketing and advertising spend does not correspond to that huge volume of pupils and wallets. Why is that?

Facebook speaks language of big brands with behavioral targeting

Published: April 12, 2013

In a significant advancement for its mobile advertising offerings, Facebook is giving marketers a way to target mobile ads based on the products and brands that users buy.