Welcome to Mobile Marketer. Skip directly to: main content, navigation, search box.

Tag: mobile advertising


Total Results: 1348

   Displaying: 41 - 50

Webinar on March 20: Forrester's four-step plan to create more engaging mobile experiences
Published: February 24, 2014
Forrester Research principal analyst Julie Ask will share a four-step plan for marketers to create more engaging mobile experiences in this highly competitive market. Registration is now open for this free, hour-long webinar at 12 noon ET on Thursday, March 20.
Key tips for creating a user-friendly shopping experience for mobile consumers
Published: February 24, 2014
By Geoff Brash

The degree to which customers are at home in your mobile store depends on how easily they can navigation and search from their phones or tablets.

Impact on marketing of Facebook’s $19B acquisition of WhatsApp: Big zero
Published: February 21, 2014
Facebook’s plan to acquire mobile messaging service WhatsApp for $19 billion has earned the ire of frustrated media, competitors and industry pundits, and the envy of those VC-backed, revenue-less digital wonders waiting in the wings to be swooped into Google’s or another Silicon Valley giant’s arms.
Facebook now owns the three most ubiquitous mobile apps in the world
Published: February 21, 2014
By Hemang Gadhia

Facebook now owns the world's biggest social networking mobile app, photo-sharing mobile app and messaging mobile app.

Mobile commerce becomes key player in omnichannel strategy
Published: February 20, 2014
By Janet Jaiswal

The retail world is evolving, and so are its marketing tactics. Today’s modern consumer is becoming more technologically savvy and retailers are finding that a progression towards omnichannel retailing is becoming more prevalent.

Carriers blew their chance with mobile wallets. Next up: wearable wallets
Published: February 19, 2014
By Drew Sievers

As exciting as mobile phones are – and trust me, as a former CEO of a mobile banking and payment company, I have had a decade-long infatuation with the technology – I am here to say that I think mobile phones are not the sole future of payments at all.

Columbia sold on hyperlocal targeting following successful Q4 campaign
Published: February 18, 2014
After Columbia’s first mobile advertising campaign targeting users at hyperlocal level delivered a click-through rate 54 percent above the industry average as well as strong engagement with click-to-call and map elements, the sportswear brand is planning to repeat the strategy this year.

Risks and rewards of proximity-aware mobile communication
Published: February 18, 2014
By Aaron Mittman

Innovation flourishes in a competitive atmosphere. Money and resources alone do not translate into guaranteed success or market dominance. Just look at Apple’s recent failed in-store launch of iBeacon-aware messaging.

Connected Russia: An evolving digital marketing landscape
Published: February 14, 2014
By Hilding Anderson

As the world’s attention turns to Sochi, Russia, as the host of the 2014 Winter Olympic Games, marketers may be wondering what the mobile and digital marketing landscape looks like in this emerging market.

Anthropology of the mobile consumer
Published: February 13, 2014
By Patrick Moorhead

Who is the shopper that retailers should keep in mind as they plan for and implement a mobile commerce solution?

Please click here to download now!