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Tag: mobile advertising


Total Results: 1404

   Displaying: 41 - 50

Focusing on the marketing opportunity with brand utility in mobile
Published: May 9, 2014
By Pradeep Aradhya

Studies and heat maps have adequately demonstrated that the advertisement gets ignored for the most part and that even hyper-targeted and relevant messaging has a small conversion or click-through rate.

7 steps to successful multichannel commerce
Published: May 8, 2014
By Melinda Krueger

Multichannel customers spend more. Walgreens customers who shop in-store and online spend 3.5 times more than customers who shop in-store only. Those who shop in-store, online and via mobile spend six times more.

Native versus ad network: Death match for dollars
Published: May 5, 2014
By BJ Hatcher

In an article posted March 10 on Mobile Marketer, the reporter wrote that the rise in spending on native advertising was signaling the final days of the mobile banner. Not only did I immediately feel a rage-induced gas bubble forming, I felt the need to refute her hyperbolic position entirely.

Has Facebook’s mobile advertising influence reached parity with Google?
Published: May 1, 2014
Already influential in mobile advertising, Facebook yesterday threw down the gauntlet to Google when it finally made its highly-anticipated mobile ad network official with promises of providing the best ad targeting available in mobile.
Understanding the difference between contextual and too-close-for-comfort messaging
Published: May 1, 2014
By Brent Hieggelke

Some apps know everything about a user – name, birthday, purchase history and location – without the consumer even realizing it. This information helps marketers personalize messages. But when do brands step over the line with this rich data set?

Twitter needs better targeting for continued mobile ad growth
Published: April 30, 2014
While investors continue to question Twitter’s potential as new users do not sign up quickly enough, healthy gains on the advertising front point to continued support from brands.
Identifying real customers from the window shoppers on the Web site
Published: April 30, 2014
By Doug Logan

If you cannot see the watch or loafers brand that online or mobile browsers are wearing, there are still things we can observe, track and analyze to determine the difference between a window shopper and an actual customer.

P&G shrinks marketing spend as mobile boosts impact but costs less
Published: April 28, 2014
A Procter & Gamble executive recently said the company is reducing its marketing budget this year, but still expects the overall impact to be well ahead of previous years thanks, in part, to a bigger focus on mobile and social strategies.

Does Target’s breach spell threat or opportunity for mPOS?
Published: April 28, 2014
By Ken Paull

With the recent high-profile security breaches in the retail industry, and growing adoption of mPOS among larger retailers and businesses, the bar has been raised on mPOS security features.

Silence on Net Neutrality reversal will throttle mobile innovation
Published: April 25, 2014
Not much thought is being given to this news – what with all the geopolitical turmoil worldwide – but the whole notion of all content being equal on the Internet is about to become history.

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