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Tag: mobile advertising

Total Results: 1833

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3 steps for effective Facebook and Instagram holiday advertising
Published: December 23, 2015
By Brian Bowman

This season is an advertiser’s make-it-or-break-it time, particularly with Facebook, as it sells its ads based on a highly competitive bidding system.

How digital coupons attract the ultra-mobile, millennial customer
Published: December 22, 2015
By Gary Cowan

More than 31 billion digital coupons will be redeemed this year, almost double the 16 billion redeemed in 2014, according to Juniper Research.

The mobile customer is the new king in retail
Published: December 21, 2015
By Steve French

We are currently in the midst of what Forrester Research calls a “Mobile Mind Shift.” Fueled by device proliferation, people are turning to their mobile phones for instant answers and gratification, and this is changing the world of technology as we know it.

The biggest mobile marketing wins and losses of 2015
Published: December 18, 2015
Mobile marketing amassed an impressive list of wins in 2015, from $30 billion in ad spend to surpassing desktop in search queries and television in time spent, with the biggest loss a lack of marketing opportunities tied to technology advances.
Holy trinity of digital: Mobile video, data and artificial intelligence
Published: December 17, 2015
By Stephen Upstone

We live in a world of information-overload. On average, we see 362 advertising messages per day, but only 12 will make a significant impression.

Pantene tangles attempt to merge mobile content, commerce
Published: December 16, 2015
Procter & Gamble’s Pantene is the latest in a growing list of marketers trying to merge content with commerce to target millennials, but the brand’s campaign is more intrusive than fun.
Transforming mobile advertising into mobile customer care
Published: December 16, 2015
By Rob Malcolm

A recent survey found that 73 percent of brands think they care for consumers, while only 36 percent of consumers agree, highlighting a major, yet easily avoidable, problem in the consumer/brand relationship.

Favorable TCPA court decision for text message marketers
Published: December 15, 2015
California Federal Judge Manuel Real recently granted defendant Microsoft Corp.’s motion to dismiss the TCPA actions brought by plaintiffs Edmund Pietzak and Erin Hudson. The decision affects brands and retailers engaged in opted-in SMS marketing.
What is driving the surge in media M&A activity?
Published: December 15, 2015
By Jim Porçarelli

We are hearing from media executives across departments and title levels who predict that M&A activity will increase. Prime M&A targets for media companies will be digital companies.

Striking the balance between content and ads in a mobile-first world
Published: December 14, 2015
By Matt Sussberg

Where mobile has created monetary struggles for traditional and digital publishers, social media platforms have conversely hit their stride.

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