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Tag: mobile advertising


Total Results: 2124

   Displaying: 41 - 50

Starbucks looks to embody a local coffee shop with venue-specific recipes
Published: October 25, 2016
Starbucks is adding another layer in its effort to be big business but with a local coffee shop feel, through its campaign on social media that highlights real baristas and their own recipes.
How to drive influencer engagement through retail
Published: October 25, 2016
By Maurice Bernstein

Recent studies suggest that recommendations from social influencers hold as much weight as those made by family and friends.

How to get mobile-ready this holiday season
Published: October 25, 2016
By Alan S. Knitowski

As the holidays approach, mobile has the ability to make or break retailers’ peak shopping season.

SMS is not email
Published: October 24, 2016
By Kalin Kassabov

It is natural to compare SMS to email marketing. Both types of marketing involve sending messages to recipients who have opted in. This comparison, however, should not be carried too far.

Marketing to the Smartphonista: A new generation of digital buyers
Published: October 21, 2016
By Harris Bernstein

These shoppers who make purchases on smartphones account for 63 percent of fashion shoppers under 35, and will only continue to grow to represent the bulk of all fashion shoppers in the near future.

4 bases to cover on mobile surveys
Published: October 20, 2016
By Ray Beharry

A striking 34 percent of marketers list mobile marketing as their most difficult tactic to execute. Fewer than 30 percent say they have an “excellent” grasp of mobile advertising, and 22 percent described their understanding as “poor.”

Urgency for luxury brands to adopt mobile clienteling
Published: October 19, 2016
By Kevin Nix

If luxury retailers do not get on board, they will soon be eclipsed by mainstream retailers – and that is not good for appearances or the bottom line.

Combining affinity with proximity is key to location-based marketing
Published: October 18, 2016
By Jeffrey Sampson

Proximity without affinity produces a flood of false positives.

Fast fashion: How modern retailers can keep pace with big brands
Published: October 17, 2016
By Brandon Levey

For luxury brands, the very art that motivates designers to create clothing is threatened when a 9-12 month planning period simply will not cut it against brands such as Zara or H&M that can churn out off-the-runway looks in mere weeks.

Creative must drive programmatic advertising strategy
Published: October 14, 2016
By Jeffrey Finch

As advertising strategies continue to adjust to the digital age, many marketers fear that an obsessive focus on data is having unintended consequences.

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