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Tag: mobile advertising


Total Results: 1942

   Displaying: 41 - 50

Interactive video revs up while truly native experiences lag
Published: April 22, 2016
Mobile video has skyrocketed with consumer use and brand adoption, but interactive video ads are taking the tactic another step further by fully immersing viewers into content, challenging marketers to learn a new skill set.
Mobile’s 66pc revenue jump drives stellar year for Internet advertising: IAB
Published: April 22, 2016
With a 66 percent jump in mobile revenue in 2015, the segment outshone other areas of Internet advertising as marketers looked to reach consumers where they are spending time – on their phones, according to a new report from the Interactive Advertising Bureau.
Native ad click-throughs jump as Google AMP, Facebook Instant Articles expand: report
Published: April 21, 2016
The average click-through rate for premium native ads on mobile is now 137 percent higher than on desktop, with the spread expected to expand as Google AMP and Facebook Instant Articles reach more publishers, according to new research from Polar.
Targeting customers in abstract terms versus concrete
Published: April 21, 2016
By Liraz Margalit

Consumer psychologists talk about distance in psychological terms, meaning that a customer using concrete thinking to consider an object has a different shopping experience than one who uses abstract thinking.

How mobile can swing the vote in the primaries and on Election Day
Published: April 21, 2016
By Jon Lowen

If you think about the way mobile is currently used in retail, you can see how much it makes sense for political advertising.

Next generation of digital publishers is detachable
Published: April 20, 2016
By Ofer Oved

Brands are facing a significant problem with distribution solutions.

How brands can work with influencers
Published: April 19, 2016
By Trey Courtney

The power of influencer marketing is in the authenticity it creates, especially that one-to-one experience. How do you hit your campaign metrics while letting the talent do what they do best?

4 ways to drive mobile engagement
Published: April 18, 2016
By Trey Courtney

With new mobile technologies and platforms emerging every day, businesses are faced with the constant question: Are we using all possible mobile marketing capabilities effectively?

Scotts sees 95pc jump in high-value users via programmatic mobile ads
Published: April 15, 2016
NEW YORK – Lawn and garden care marketer The Scotts Co. achieved 60 percent beyond its goal for application installs through a programmatic mobile advertising campaign that relied on data for better control, according to an executive from Fiksu at the MMA Mobile Automation and Programmatic Leadership Forum.
Why mobile-originated data matters
Published: April 15, 2016
By Tom Desaulniers

What can mobile-originated data do for brands that cookie-based data cannot?

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