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Tag: mobile advertising


Total Results: 1916

   Displaying: 51 - 60

7 best-practice tips for mobile video advertising
Published: March 16, 2016
By Jaime Singson

It is all for nothing if mobile video ads do not work with the specific challenges of mobile devices.

6 ways to disrupt shopping cart abandonment
Published: March 15, 2016
By Tom Villante

The Baymard Institute reports that the average abandonment rate is 67.91 percent – which means that for every hundred people who visit a Web site, about 68 of them become frustrated with the online payment system and abandon their purchase.

3 lessons for mobile sites from the 2015 holiday season
Published: March 14, 2016
By Dritan Suljoti

Keeping control of a strong user experience is a continual struggle as marketers add new technology and tools to enhance functionality and boost response, because every new element introduces a potential single point of failure.

10 mobile metrics to measure engagement
Published: March 11, 2016
By Justin Bauer

Measuring engagement tells you how well you are succeeding at making an addicting product. But no company is going to define engagement in the same way.

Personalizing real-time experiences on mobile
Published: March 10, 2016
By Scott Weller

Just as people can be quick to dismiss impersonal desktop interactions, expectations are higher for a personalized, real-time experience on smartphones. The customer journey is no longer linear. It is a lifecycle.

Very short video ads have advantage on smartphones: report
Published: March 9, 2016
Short video ads of five, 10 and 15 seconds in length performed better on smartphones across a number of metrics compared to tablets and personal computers, according to new research from YuMe and IPG Media Lab.
Using app data to improve the customer experience
Published: March 9, 2016
By Pierre Barbeau

The digital marketers that I talk to tell me that there are significant challenges in keeping up with today’s rapidly changing audience expectations and demands.

Counting on social capital: New way to evaluate entrepreneurial worth
Published: March 8, 2016
By Marco Rigon

In a three-year examination of the challenges faced by skilled entrepreneurs with highly developed social capital operating in geographies with underdeveloped “financial capital” markets, the dislocation between the two proved to be profound and stifling.

5 trends in mobile advertising
Published: March 4, 2016
By Marco Rigon

Mobile users average 3 hours and 40 minutes each day on their phones, longer than we probably devote to eating, cycling or intimacy.

How brands should make mobile strategy and platform choices
Published: March 3, 2016
By Selina Petosa

While the number of mobile Internet users grew 23 percent over last year, more notable is the shifting behavior of consumers towards mobile channels and how this has contributed to explosive mobile ad growth and increased engagement on social media via mobile.

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