Tag: mobile advertising

Total Results: 1061

March Madness and the massive impulse buy

Published: March 29, 2013

By Patrick Gall

This is the time of year when people who would normally never call themselves sports fans care a lot about college basketball.

Velti combines analytics, advertising solutions to launch its own mobile ad network

Published: March 28, 2013

In a sign of the growing market for advertising on smartphone and tablet devices, Velti has launched a new mobile advertising network that is helping brands such as Unilever, M&M’s and McDonald’s increase customer engagement.

Will Google Glass make smartphones history?

Published: March 28, 2013

By George Anderson

I find myself assessing predictions that Google Glass will somehow make smartphones less relevant, if not altogether irrelevant.

Ocean Spray taps rich media to strengthen mobile advertising campaign

Published: March 27, 2013

Ocean Spray is making its new mobile advertising campaign interactive by adding rich media into the mix to drive click-throughs.

Samsung abandoning Android? ‘Tis Tizen?

Published: March 27, 2013

By Gary Schwartz

The elephant in the room at the Galaxy S4 smartphone launch in New York was Android. Not one word about the Google-owned operating system. Is all well in Camelot?

PepsiCo’s Mountain Dew flaunts Instagram efforts via mobile

Published: March 26, 2013

Mountain Dew is using mobile and social media to help promote its new Kickstart beverage and let consumers learn more about it.

What could keep smart watches ticking

Published: March 26, 2013

By Tej Rekhi

Should we really get excited about the smart watch, or is it just a gimmick? Also, what about the fact that people just do not wear wrist watches anymore?

Why are airlines so fearful of mobile innovation?

Published: March 25, 2013

By Vanessa Horwell

This is not the airline industry I thought it would be. Nor, I suspect, the industry that people a generation older than me envisioned a few decades ago.

QR codes: The key to loyalty and payments?

Published: March 22, 2013

By Matthew Talbot

There has been discussion around Square’s round of funding and how there is a battle going on over control of the point-of-sale (POS)—and it is not only about payment.

Webinar on April 25: Tackling the growing threat of showrooming

Published: March 21, 2013

Register for this free webinar April 25 at 2–3 p.m. ET on how to tackle mobile showrooming in an era where Amazon's price-driven approach threatens to undermine its rivals' bottom lines. Hear experts from Starcom, Razorfish and Yankee Group deep-dive into the issues.