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Tag: mobile advertising


Total Results: 1944

   Displaying: 51 - 60

Scotts sees 95pc jump in high-value users via programmatic mobile ads
Published: April 15, 2016
NEW YORK – Lawn and garden care marketer The Scotts Co. achieved 60 percent beyond its goal for application installs through a programmatic mobile advertising campaign that relied on data for better control, according to an executive from Fiksu at the MMA Mobile Automation and Programmatic Leadership Forum.
Why mobile-originated data matters
Published: April 15, 2016
By Tom Desaulniers

What can mobile-originated data do for brands that cookie-based data cannot?

Why every brand needs to become a platform
Published: April 14, 2016
By Kurt Bilafer

Platforms are at the core of the successful businesses of the future.

Jeep drives interactive mobile video views through optimized banner ads
Published: April 13, 2016
Jeep recently generated a 43-second average in-view time by combining an optimized banner ad with interactive mobile video in a choose-your-own story format, driving success by not intruding on the reading experience.
Brands must automate mobile native advertising
Published: April 13, 2016
By Joe Prusz

Mobile native is a new advertising opportunity and that can create anxiety among advertisers because they fear that their expertise in the medium is not far enough advanced, the formats and creative choices are too limited, and the scale is too small to warrant a test.

Forgetting user engagement during app development leads to failure
Published: April 12, 2016
By David Galante

We see a new application launching practically daily. With some, we see the hype, but then they disappear. Why?

New Clear Channel out-of-home data and analytics tool draws objections from privacy advocates
Published: April 11, 2016
By Melanie Natasha Howard

New out-of-home marketing technology is already drawing fire from privacy advocates and others who are concerned that the average consumer is unaware that his or her location data is being shared with advertisers and marketers.

Effective mobile engagement and why marketers are not applying it
Published: April 7, 2016
By Scott Anderson

According to research, 60 percent of consumers feel their expectations for a good mobile experience are not being met.

Beacons bring attribution within reach for brands and retailers
Published: April 6, 2016
By Matthew Davis

The solution that the mobile advertising industry historically focused on used the phone’s latitude and longitude coordinates. There are two big flaws with this approach.

It’s 4 a.m., do you know where your message is?
Published: April 5, 2016
By Melinda Krueger

And when should marketers send out messages?

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