Tag: mobile advertising
Total Results: 1061
Displaying: 51 - 60- March Madness and the massive impulse buy
- Published: March 29, 2013
- By Patrick Gall
This is the time of year when people who would normally never call themselves sports fans care a lot about college basketball.
- Velti combines analytics, advertising solutions to launch its own mobile ad network
- Published: March 28, 2013
- In a sign of the growing market for advertising on smartphone and tablet devices, Velti has launched a new mobile advertising network that is helping brands such as Unilever, M&M’s and McDonald’s increase customer engagement.
- Will Google Glass make smartphones history?
- Published: March 28, 2013
- By George Anderson
I find myself assessing predictions that Google Glass will somehow make smartphones less relevant, if not altogether irrelevant.
- Ocean Spray taps rich media to strengthen mobile advertising campaign
- Published: March 27, 2013
- Ocean Spray is making its new mobile advertising campaign interactive by adding rich media into the mix to drive click-throughs.
- Samsung abandoning Android? ‘Tis Tizen?
- Published: March 27, 2013
- By Gary Schwartz
The elephant in the room at the Galaxy S4 smartphone launch in New York was Android. Not one word about the Google-owned operating system. Is all well in Camelot?
- PepsiCo’s Mountain Dew flaunts Instagram efforts via mobile
- Published: March 26, 2013
- Mountain Dew is using mobile and social media to help promote its new Kickstart beverage and let consumers learn more about it.
- What could keep smart watches ticking
- Published: March 26, 2013
- By Tej Rekhi
Should we really get excited about the smart watch, or is it just a gimmick? Also, what about the fact that people just do not wear wrist watches anymore?
- Why are airlines so fearful of mobile innovation?
- Published: March 25, 2013
- By Vanessa Horwell
This is not the airline industry I thought it would be. Nor, I suspect, the industry that people a generation older than me envisioned a few decades ago.
- QR codes: The key to loyalty and payments?
- Published: March 22, 2013
- By Matthew Talbot
There has been discussion around Square’s round of funding and how there is a battle going on over control of the point-of-sale (POS)—and it is not only about payment.
- Webinar on April 25: Tackling the growing threat of showrooming
- Published: March 21, 2013
- Register for this free webinar April 25 at 2–3 p.m. ET on how to tackle mobile showrooming in an era where Amazon's price-driven approach threatens to undermine its rivals' bottom lines. Hear experts from Starcom, Razorfish and Yankee Group deep-dive into the issues.






.jpg&contenttype=jpeg)


Follow us on Twitter