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Tag: mobile advertising


Total Results: 1352

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Columbia sold on hyperlocal targeting following successful Q4 campaign
Published: February 18, 2014
After Columbia’s first mobile advertising campaign targeting users at hyperlocal level delivered a click-through rate 54 percent above the industry average as well as strong engagement with click-to-call and map elements, the sportswear brand is planning to repeat the strategy this year.

Risks and rewards of proximity-aware mobile communication
Published: February 18, 2014
By Aaron Mittman

Innovation flourishes in a competitive atmosphere. Money and resources alone do not translate into guaranteed success or market dominance. Just look at Apple’s recent failed in-store launch of iBeacon-aware messaging.

Connected Russia: An evolving digital marketing landscape
Published: February 14, 2014
By Hilding Anderson

As the world’s attention turns to Sochi, Russia, as the host of the 2014 Winter Olympic Games, marketers may be wondering what the mobile and digital marketing landscape looks like in this emerging market.

Anthropology of the mobile consumer
Published: February 13, 2014
By Patrick Moorhead

Who is the shopper that retailers should keep in mind as they plan for and implement a mobile commerce solution?

Reality of beacons: Separating fact from iFiction
Published: February 13, 2014
By Maya Mikhailov

As geo-location technologies continue to evolve, it is important for regulators, marketers and mobile users to understand several key facts about BLE beacon technology.

Making the phone a seamless extension of the in-store experience
Published: February 12, 2014
By Patrick Moorhead

In the past, retailers and brands have thought to build it and they will come. But shoppers do not want the hassle of having to go out of the way to adapt their shopping habits to mobile commerce.

Marketers should beware of Mobile Attention Deficit Disorder
Published: February 12, 2014
By Eric Lazar

In the race to be first to market, is it a possibility that we are simply sprinting on a treadmill?

Mobile commerce and how personalized value drives adoption
Published: February 11, 2014
By Patrick Moorhead

You have seen the stats: 78 percent of shoppers already use their smartphones in bricks-and-mortar stores, according to Google. Half of shoppers have also approached the checkout stand with coupons on the screens of their mobile devices.

A data-driven perspective on CPG mobile marketing
Published: February 11, 2014
By Gib Bassett

This holiday season saw retailers accelerate the instrumentation of bricks-and-mortar stores to create interactive shopping experiences, which is a lot like their online counterparts.

Mobile commerce and the consumer packaged goods arms race
Published: February 10, 2014
By Patrick Moorhead

Look around you: The consumer packaged goods arms race is on. It might not be a fight you started, but it is one you are going to have to join.

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