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Tag: mobile advertising


Total Results: 1563

   Displaying: 51 - 60

Why are so few retailers achieving true omnichannel functionality – and is it even possible?
Published: January 8, 2015
By Kristi Soomer

The inherent belief within the retail industry is that omnichannel has an endpoint: at some point, a retailer will achieve a state of “omnichannel bliss.”

What social currency can do for – and to – the marketer’s brand
Published: January 5, 2015
By Linda Goldstein

Marketers are experimenting with ways to use social currency to build brands, enticing consumers to open their social networks instead of their wallets.

Mobile Marketer's Mobile Outlook 2015
Published: December 31, 2014
The outlook for mobile advertising, marketing and media is bright for 2015 as more marketers and retailers embrace mobile as part of the multichannel mix. But mobile has trained consumers to expect more from their marketing and retail experiences, leaving many marketers to play catch-up.
Optimizing the mobile app for future mcommerce success
Published: December 31, 2014
By Shira Anderson

It is important to note that your mobile sales boost is most likely to come from consumers who have already shopped with you, either in your physical store or via your app.

Beacons will under-deliver – here’s why
Published: December 30, 2014
By Matt Ramerman

Location is a key to your 2015 marketing success. But beacons will take you down the wrong road.

2015: Year of the mobile customer journey
Published: December 26, 2014
By Dan Hodges

The dominant theme for 2015 will be the effect of mobile on the customer journey. Here are five predictions for 2015.

Advertisers will expect more from mobile in 2015
Published: December 26, 2014
By Tim Jenkins

The days of dabbling in mobile advertising are over. As I look ahead to 2015, I know one thing for certain: advertisers are going to demand more accuracy in how they match their mobile media spend to their results.

In-store cognitive apps will solve retail’s biggest challenge
Published: December 25, 2014
By Alex Sbardella

By Rodney Bryant

Have you ever been shopping in a retail store and known more about a product than the sales assistant?

Making online and mobile more profitable for the holidays
Published: December 24, 2014
By Rory Dennis

Fast delivery of high-quality content is essential during the busy holiday season. The simplest way to do this is by giving the consumer quick access to purchase the products that they desire.

Mobile advertising goes interactive
Published: December 23, 2014
By Ashley Eckel

As consumers we do not always realize that our addiction to multiple devices is quickly altering long-established approaches to advertising, media planning and success measurement.

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