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Tag: mobile advertising

Total Results: 2155

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Popular as it is, brands are not spending enough on mobile
Published: November 17, 2016
By Phil Schraeder

You have probably heard it too many times to count: “2016 is the Year of Mobile.” Come to think of it, you probably heard “2015 is the Year of Mobile” last year and “2014 is the Year of Mobile” before that and “2013 is the Year of Mobile” before that.

New advertising success metrics will change agency compensation model
Published: November 16, 2016
By Tim Jenkins

Alleged kickbacks and rebates have stirred suspicion and distrust between advertisers and agencies following the recent report from the Association of National Advertisers. Yet the controversy over transparency is overlooking a much bigger issue challenging the conventional agency-advertiser relationship: compensation.

Q3 2016 mobile site performance analysis
Published: November 15, 2016
The ninth installment in an exclusive series, this publication is reporting on quarterly mobile site performance as monitored by Catchpoint Systems, New York. Find out in this installment how leading brands in the retail, banking and travel sectors fared.
How to make the messaging trend work for your business
Published: November 15, 2016
By Matt Hodges

Inboxes are still plagued by spam, social media has turned into an ad platform, and even modern solutions such as live chat are often impersonal and difficult to use.

3 monetization strategies to boost ad revenue
Published: November 14, 2016
By Ofer Graitzer

It is no longer sufficient to just count more ad placements. A wider, holistic monetization approach is required here, with some greater focus on cross-channel expansion, mobile strategy, native ads and offline marketing channels.

Valuing mobile marketing in an age of ad blocking
Published: November 11, 2016
By Lisa Paccione

Mobile ads grew by 66 percent from 2014, compared to just 5 percent for desktop ads, and the mobile ad market in the United States is now estimated at $22 billion, based on data that shows consumers spending 25 percent of their time on mobile devices.

What a Trump presidency means for marketers
Published: November 10, 2016
By Dan Jaffe

It is hoped that President-elect Donald Trump’s broad business experience will lead him to understand the value that advertising plays in our economy.

3 common mobile Web design mistakes that could cost brands
Published: November 9, 2016
By Gabriel Shaoolian

The most important sales and marketing tool that you have is the mobile experience that you offer your users. This holds especially true for luxury brands where the expectations that consumers have is higher.

Will Facebook's ad revenue spike, innovative solutions be enough for marketers?
Published: November 8, 2016
During last week's earnings call, Facebook detailed a slew of its innovative products for marketers and itself, such as an AI solution to shape users' newsfeeds, but its major fail with reporting video views still leaves them wary.
How to get mcommerce search right as ecommerce turns mobile first
Published: November 8, 2016
By Pavan Vilas Sondur

Despite the significant shift to mobile, conversions are lower by 63 percent for mobile as compared with desktop shopping.

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