Welcome to Mobile Marketer. Skip directly to: main content, navigation, search box.

Tag: mobile advertising

Total Results: 1831

   Displaying: 61 - 70

How to boost holiday media without overindulging in redundant ads
Published: November 25, 2015
By Shachar Orren

Whether it is because your budget needs to get used up before the New Year, or because you want a cut of the consumer holiday spend pie, I suggest keeping the extra spending this time of year to a minimum.

Should SMS be taken more seriously for mobile app engagement?
Published: November 24, 2015
By Brian Heikes

Even though app usage is incredibly strong, conversion rates through that mobile channel remain weak. Forrester Research reports that “most retailers say their mobile Web sales continue to outweigh their app sales.”

EBay invigorates mobile banner ads with icons for text-wary millennials
Published: November 23, 2015
EBay takes the mobile banner ad to new heights by showcasing several icons that tip off viewers to what happens when they tap and encourage engagement from consumers familiar with smartphone shorthand.
Oxfam unwraps mobile location for in-app holiday fundraising ads
Published: November 23, 2015
Nonprofit Oxfam America is leveraging mobile location to target shoppers with in-application banners ads at a time when these users are most likely to make a donation, boosting donations during the organization’s annual fundraising campaign.
How to create effective mobile videos
Published: November 23, 2015
By Emily Adams

Pull out your phone or iPad or laptop. Since you are already reading this article online, open a new tab. Go to your favorite social site – I will pick Instagram.

Mobile's frothy, foamy funnels
Published: November 20, 2015
By Adam Lavine

Why do marketers spend more chasing new audiences instead of rewarding and retaining brand loyal audience?

Inviting nominations: Mobile Marketer Awards 2015
Published: November 19, 2015
Mobile Marketer is inviting nominations for the Mobile Marketer Awards, the most prestigious recognition honoring outstanding mobile advertising, marketing and media work in 2015 by brands, retailers, marketers, agencies and publishers.
5 ways that bricks-and-mortar retailers can cater to mobile-savvy shoppers
Published: November 19, 2015
By Jeff Hasen

The make-or-break holiday shopping season is upon us, spurring retailers to determine where they want to speak to would-be customers, how often and with what messages.

Tiles, proxies and exact places: Building location audience profiles
Published: November 18, 2015
By Alistair Goodman

As mobile data management technology becomes more sophisticated, advertisers now have access to more types of contextual data that can be used in conjunction with user location and POI data to target more relevant and specific audiences.

Eliminating ad tax deduction could hasten move to mobile advertising
Published: November 17, 2015
While a tax reform proposal that would eliminate advertising as a standard business expense deduction could thwart the economy – according to a new report from the Association of National Advertisers – it might also benefit the mobile marketing industry.
Please click here to register now !