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Tag: mobile advertising


Total Results: 1910

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Mobile advertising in the age of ad blockers
Published: February 26, 2016
By Michael Nevins

According to GlobalWebIndex in a published report, use of ad-blocking software jumped 10 percent during the fourth quarter, much of it attributed to mobile: 36.7 percent of mobile users have employed an ad blocker.

The piece of code that could make or break a mobile advertising program
Published: February 25, 2016
By Mitchell Reichgut

We are spending two out of every three digital media minutes on mobile, and 86 percent of that is spent in-app, according to market researcher comScore.

Instagram ascends as budgets grow, closer alignment with Facebook expected
Published: February 25, 2016
Instagram said this week it now has more than 200,000 advertisers while marketers are reportedly increasing their budgets for the platform in 2016, often looking to leverage functionality across both Facebook and its more image-driven sibling.
Why are consumers not converting on mobile?
Published: February 24, 2016
By Sean Huang

We all know the world is moving to mobile. But many mobile marketers feel like they have thrown a party and no one came. They have invested in mobile Web sites, applications and mobile ad campaigns only to be rewarded with miserable conversion rates. Where did everyone go?

Sports and food a powerful combo play for big brands
Published: February 24, 2016
Pairing together sports and food is not just for during a game, but has made its way to mobile marketing with Mars, Budweiser and AllRecipes among a growing list of marketers partnering with sports organizations such as NASCAR, WWE and others.
Riders on crowded subways twice as responsive to mobile ads: report
Published: February 24, 2016
A recent university study on the effect of hyper-contextual targeting and physical space found that passengers on crowded subway cars shop and buy more in response to mobile ads than those in less crowded cars.
Doís and doníts of native advertising on mobile
Published: February 23, 2016
By Tom Desaulniers

In a recent study by Trusted Media Brands, marketers have officially named mobile/video native advertising as the new mobile banner ad.

Levi's favors noninstrusive approach with opt-in, geotargeted ads
Published: February 19, 2016
Denim brand Leviís is creating a more meaningful advertising experience for customers of Boost Mobile through a campaign that pairs an opt-in strategy with geotargeting to provide a discount on monthly charges.
Going mobile is no longer enough
Published: February 19, 2016
By Heather Menery

With so much data now available to marketers, it is crucial that they understand the different types of data to create the best and most relevant user experience.

Neuroscience shows mobile lag causes stress
Published: February 18, 2016
Using neuroscience technology, Ericsson found that delays in loading Web pages and videos caused mobile usersí heart rates to rise 38 percent.
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