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Tag: mobile advertising

Total Results: 2037

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Advertisers should incorporate real-time content within live-stream ads
Published: June 27, 2016
Marketers are taking a bigger stance on live streaming video on Twitter after sponsored live streams from the National Football League produced positive results, boosting efforts to reach a more engaged audience with real-time content.
Cannes Lions: Virtual reality is the new luxury game-changer
Published: June 27, 2016
By Charlotte Wooding

CANNES, France – According to Google statistics, virtual reality has grown by nearly four times in the last year. And while this piece of tech still lacks in accessibility to the mainstream, both brands and consumers are taking the leap and embracing it.

Cannes Lions: Vice CEO talks about TV, media and breaking rules
Published: June 27, 2016
By Dan Hodges

CANNES, France – Sometimes the people that you sit next to at Cannes Lions are as interesting as the speakers.

Former MMA execs launch The Connected Marketer
Published: June 24, 2016
The former managing directors of the Mobile Marketing Association’s North America and Europe operations have expanded their mCordis Inc. effort to debut a new thought-leadership positioning for marketing called The Connected Marketer.
Cannes Lions: Building the Under Armour brand
Published: June 24, 2016
By Dan Hodges

CANNES, France – Under Armour CEO Kevin Plank and Droga5 founder/CEO David Droga, on a panel yesterday at the Cannes Lions ad festival, provided an overview of how they started working together to form an effective partnership.

Sales success begins and ends with engagement
Published: June 23, 2016
By Kurt Bilafer

As a sales leader, my professional life is filled with quotas, metrics and dashboards. But if I had to pick just one thing that I am optimizing for, it would be engagement. Why?

Cannes Lions: Interview with Elaine Chum, digital marketing lead for Asia-Pacific at Philips
Published: June 23, 2016
CANNES, France – Dan Hodges, managing director of Consumers in Motion, yesterday spoke with Elaine Chum, digital marketing lead for Philips, at the Cannes Lions annual advertising festival in Cannes in the South of France.
Cannes Lions: Vogue’s Anna Wintour in conversation with Christopher Bailey, CEO of Burberry
Published: June 22, 2016
By Dan Hodges

CANNES, France – Burberry CEO and chief creative officer Christopher Bailey yesterday at Cannes Lions gave a warm welcome to Anna Wintour, editor in chief of Vogue and artistic director of Condé Nast.

Cannes Lions: Clear Channel Outdoor user mobile location data to change game for brands?
Published: June 21, 2016
CANNES, France – This publication's correspondent and Consumers in Motion managing director Dan Hodges yesterday interviewed Dan Levi, executive vice president and chief marketing officer of Clear Channel Outdoor, at the Cannes Lions Festival in Cannes, France.
Running an effective SMS campaign in this environment
Published: June 21, 2016
By Kalin Kassabov

With text-message response rates of 98 percent – unheard of with any other type of platform – brands and retailers have the closest thing to a captive audience that they can get anywhere.

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