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Tag: mobile advertising


Total Results: 1485

   Displaying: 61 - 70

3 trends to watch in the ad tech space
Published: August 28, 2014
By Jim Porcarelli

Years ago, quality content was what it took to stand out from the competition. But, today, ad technology has entered the fray and proven to be a disruptive force.

Ready or not, here comes the wearable app ecosystem
Published: August 27, 2014
By Gregory Kennedy

With the emergence of wearables, it is going to be apps that link users to the Internet, not the browser-based world we are all familiar with on the PC. This has big implications for business, and not just media and advertising.

Defining customer experience and support in the new app economy
Published: August 26, 2014
By Sona Sharma

I think that the new app economy has rendered the traditional paradigms of support obsolete. They are too little, too late.

Why a streaming app is not enough for radio
Published: August 25, 2014
By Sara Sisenwein

Most consumers are used to engaging with media beyond its traditional role, whether it is tweeting while watching a TV show, scanning a QR code in a magazine or clicking on a digital ad while reading a blog. A streaming app for radio does not offer that additional engagement.

How does push compare to email?
Published: August 22, 2014
By Adam Marchick

Here are some important distinctions between email and push to ensure that you are providing the most useful, relevant content to them across both channels.

How solving for identity can fix mobile measurement
Published: August 21, 2014
By Stephanie Bauer Marshall

As mobile advertising has grown and evolved over the years, one issue that has never been fully solved is measurement.

Calling for nominations: Mobile Women to Watch 2015
Published: August 20, 2014
If you know a smart woman in mobile advertising, marketing, media or commerce who's set to go places, please nominate her for Mobile Marketer's Mobile Women to Watch 2015. Nominations accepted through Sept. 5.
8 ways mobile can work harder for brands and retailers
Published: August 20, 2014
By Gib Bassett

From the marketing side of the house, mobile continues to be viewed as a promotional channel. With few exceptions, consumer relationship development and nurturing are not part of the conversation in branded goods makers and their retail channel partners.

3 steps that allow mobile programs to build shopper trust
Published: August 19, 2014
By Scott Pulsipher

If mobile is such an opportunity, why are more sales not happening through tablets and smartphones?

Calgary Co-opís mobile ads drive engagement, cost savings
Published: August 19, 2014
Canadian-based retailer Calgary Co-operative Association recently bet on mobile marketing firm Juice Mobileís flyer advertisement unit to generate buzz, resulting in a 50 percent lift in engagement over industry standard mobile ads.
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