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Tag: mobile advertising


Total Results: 1355

   Displaying: 61 - 70

Mobile commerce and how personalized value drives adoption
Published: February 11, 2014
By Patrick Moorhead

You have seen the stats: 78 percent of shoppers already use their smartphones in bricks-and-mortar stores, according to Google. Half of shoppers have also approached the checkout stand with coupons on the screens of their mobile devices.

A data-driven perspective on CPG mobile marketing
Published: February 11, 2014
By Gib Bassett

This holiday season saw retailers accelerate the instrumentation of bricks-and-mortar stores to create interactive shopping experiences, which is a lot like their online counterparts.

Mobile commerce and the consumer packaged goods arms race
Published: February 10, 2014
By Patrick Moorhead

Look around you: The consumer packaged goods arms race is on. It might not be a fight you started, but it is one you are going to have to join.

App discovery: How to master search and browse to get downloaded
Published: February 10, 2014
By Jonathan Hunt

To say that the mobile marketplace is a crowded one is certainly an understatement. That is why the biggest issue facing mobile development and distribution is, was and will continue to be discovery.

Mobile device management in the workplace
Published: February 7, 2014
By Lisa Falzone

Employees using their own devices to access company data can indeed pose a threat to company security.

Making the case for responsive ad units in midst of mobile design debate
Published: February 6, 2014
By Salim Hemdani

The shift in consumers content consumption behavior from desktop to mobile creates a unique set of challenges for publishers and content providers.

Mobile platforms, agencies or both: Which is the right choice?
Published: February 5, 2014
By Jarret Cuisinier

It happens all the time. Fresh technology is developed, creating a new business or marketing channel. In the late 1990s, it was email marketing and ecommerce. In the 2000s, it was social marketing. Now, we are seeing it all over again with mobile.

Super Bowl advertisers entertained, but failed to engage
Published: February 4, 2014
By Jeff Hasen

This was going to be the year of the meaningful mobile call-to-action extension of a television ad.

Capitalizing on the Cult of Immediacy
Published: February 3, 2014
By Guy Borgford

No one under the age of 25 knows what it is like to be stumped.

Mobile social media is reinventing advertising
Published: January 31, 2014
By Jim Piper

As media proliferation continues to affect advertising budgets, managing your unique brand position becomes increasingly difficult.

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