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Tag: mobile advertising

Total Results: 1770

   Displaying: 61 - 70

Why chat messaging apps are a location-based alternative to geofencing
Published: September 21, 2015
By Bo Larsson

Younger consumers show a growing preference for texting and messaging over more traditional social media channels such as Facebook, Twitter and LinkedIn.

6 key reasons why a new app fails
Published: September 18, 2015
By Pierre Barbeau

Launching a new application can be scary. And for good reason. Most businesses invest between $50,000 and $1 million in developing their new app, according to Kinvey’s survey on the State of Enterprise Mobility (2014).

Why adaptive Web design is superior to responsive for mcommerce
Published: September 16, 2015
By Martin Clancy

While RWD is gaining traction today, many major companies realize the limitations of simply reflowing the same content on every device, and the benefits of offering a unique experience for each device category.

Ad-blocking makes mobile news sites more than 3 seconds faster: report
Published: September 15, 2015
Mobile users of ad-heavy news sites are seeing pages load more than three seconds faster with ad-blocking technology turned on, presenting a significant dilemma for marketers interested in delivering a strong user experience yet who rely on advertising for revenue, according to new data from Catchpoint Systems.
New in-store shopping experience: How retailers can drive sales with apps
Published: September 15, 2015
By Robi Ganguly

Even if mobile apps are not generating in-app revenue, retailers cannot ignore the value that retail apps provide their customers.

Digitizing stored value: Challenge of going mobile
Published: September 14, 2015
By Mark Willis

In just one year, from June 2013 to June 2014, mobile application usage was up 52 percent, with more consumers using their smartphones than their laptops to make buying decisions – even though when it came to completing purchases, consumers were more comfortable on their laptops.

How adidas, Carl’s Jr. and GM get auto-play video right
Published: September 11, 2015
Brands such as Carl’s Jr., adidas, History channel and GM are using immediate hooks, quick cuts and oversized texts as well as a focus on visuals over sound in auto-play videos for mobile native environments and seeing strong results, according to a new report from comScore and Opera Mediaworks.
Can the surge in ad blocking be good for advertisers?
Published: September 10, 2015
By Carolyn Parent

Ad blocking has grown by 41 percent globally in the last 12 months. Sixteen percent of the United States online population blocked ads in the second quarter of 2015, equaling 45 million monthly active users.

3 ways to approach mobile measurement
Published: September 9, 2015
By Ken Harlan

For people involved in the mobile advertising industry, there is one burning question that has been an elephant in the room for the last few years: When will ad dollars begin to catch up with consumer behavior?

5 businesses that benefit from data science
Published: September 8, 2015
By Steve Caldwell

We looked at five businesses benefiting from data science and what exactly it is that data scientists do to better understand how these companies achieved success.

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