Tag: mobile advertising
Total Results: 103
Displaying: 71 - 80- Consumers prefer mobile advertising with incentives: Study
- Published: May 29, 2008
- The mobile sector comes off looking good in a new Harris Interactive study on consumer attitudes toward the economy and technology in this economic downturn.
- U.S. Cellular to use JumpTap for mobile search, advertising
- Published: May 28, 2008
- U.S. Cellular, the nation’s sixth-largest wireless carrier, has picked JumpTap for providing mobile search and advertising to its subscribers.
- Puma mobile video ad boosts awareness for soccer shoe
- Published: May 23, 2008
- A Puma mobile video ad campaign promoting the sportswear maker’s soccer shoe increased awareness of the Puma V1.08 product.
- Carriers risk losing mobile ad revenue to Internet giants: Study
- Published: May 22, 2008
- A respected management consultancy expects 60 percent annual growth in mobile advertising over the next five years, making that channel the next major digital media platform for brands.
- Virgin Mobile taps AOL Platform-A for display ads
- Published: May 22, 2008
- AOL and Virgin Mobile USA said that Platform-A will be the exclusive display advertising and sales partner for Virgin Mobile USA’s WAP banner ad inventory.
- Skweezer Ads launches mobile banner feed
- Published: May 20, 2008
- Skweezer Inc. will begin distributing a new mobile banner advertising feed through a partnership with Smaato Inc.
- Formats, pricing issues hinder mobile ad spend volume: Study
- Published: May 19, 2008
- A new study claims that although companies seem to be spending more of their ad budgets on mobile advertising, mobile ad revenues probably won’t reach significant volume until 2010.
- Apple iPhone usage of Wi-Fi grows: AdMob report
- Published: May 15, 2008
- Data from the AdMob Mobile Metrics Report shows that network ad impressions increased 1.6 percent in April compared with March, but requests were down 0.4 percent.
- Nokia introduces ads in WidSets widgets service
- Published: May 13, 2008
- Nokia, the world's No. 1 handset maker, will leverage its devices and audience reach by accepting mobile advertising within its WidSets service.
- How to size your mobile media buy
- Published: May 13, 2008
- By Tony Nethercutt
In this two-part series about media buying for the mobile Web, I’m covering questions like What can I buy? How is it priced? How can I size my buy? Last month I answered the first two questions.
