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Tag: mobile advertising

Total Results: 2081

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Are agencies missing on the luxury opportunity?
Published: August 3, 2016
By Ana Andjelic

The size of the global fashion business is growing and is expected to generate double-digit growth between now and 2020, according to a report from McKinsey & Co. McKinsey also claims that the apparel, fashion and luxury sector outperformed the global market over the past decade, exceeding even technology companies.

Why in-app advertising is a must for marketers
Published: August 2, 2016
By Tom Desaulniers

In-application advertising is currently the fastest growing form of mobile advertising on the market. According to BI Intelligence, United States app-install ad revenue is estimated to grow to more than $7 billion by year-end 2020.

Dirty truth about omnichannel retail
Published: August 1, 2016
By Eric Olafson

The dirty secret of omnichannel retail – that is, secret to all but the people who suffer it every day – is that the smooth, polished, we’ve-got-it-all-together exterior that retailers present to consumers masks the reality.

Mobile payments beyond NFC: The case for beacons
Published: July 29, 2016
By David Fernandez

It is no secret that banks have concerns that tech giants such as Apple and Google are entering their sectors with mobile wallets and payment solutions.

Facebook’s coffers overflow with mobile ad dollars
Published: July 28, 2016
Mobile ads brought in 84 percent of the $6.2 billion in advertising revenue generated by Facebook during the second quarter, an increase from 76 percent a year ago that highlights the social media platform’s significant strength in connecting on-the-go consumers with marketers.
The Amazon effect: Is there a new player in the fashion retail space?
Published: July 28, 2016
By Phil Seward

With recent reports showing luxury fashion spend is down and Burberry recording a recent drop in earnings, Amazon may see an opportunity to shake up a new sector.

Customers are lazy. Are marketers ready to pick up the slack?
Published: July 28, 2016
By Vanessa Horwell

When did it start? Ten, 11 or 12 years ago when marketers began, slowly, conceding their driver's seat to consumers?

Rallying cry for transparency should mean more revenue for mobile publishers
Published: July 27, 2016
By Ionut Ciobotaru

Both advertisers and publishers are demanding more transparency in everything they do.

As mobile conversion rate stagnates at 1pc, time to reassess responsive Web design?
Published: July 26, 2016
By Wilson Kerr

The responsive Web design bandwagon has been rolling on for three-plus years now and, in the face of ever-increasing mobile traffic numbers, it is time to apply some real scrutiny.

To move forward, Snapchat must look to Instagram
Published: July 25, 2016
By Luis Sanz

Snapchat is a marketer’s dream, with users watching 8 billion videos per day and spending an average of 30 minutes inside the application. With such a prominent influence – ranking as the fastest-growing social network among millennials – there is ample talk about how Snapchat will monetize, especially given its ephemeral nature.

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