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Tag: mobile advertising

Total Results: 1606

   Displaying: 71 - 80

Foldable big screens the next big thing for mobile?
Published: February 5, 2015
By Duncan Clark

Every year, competition in the mobile space becomes more intense than ever. But we have now reached a tipping point.

Submissions invited for Mobile Marketer's Classic Guide to Mobile Advertising
Published: February 4, 2015
Editorial submissions are welcome for Mobile Marketer's Classic Guide to Mobile Advertising, a must-read handbook of tips, best practice, case studies and research from our reporters and industry leaders.
Consumer shopping experiences set for rapid changes
Published: February 4, 2015
By Eileen Kim

Previously, comparison-shopping was a much more manual and tedious process since most data such as pricing and product information has been controlled by retailers. Now, however, the consumer shopping experience faces rapid changes.

Will marketers leap onto Vine following new, separate kids version?
Published: February 3, 2015
Vine’s introduction of Vine Kids could be the beginning of an opportunity for mobile marketers to dive wholeheartedly into efforts on the original platform given that less mature audiences will no longer be a burden of consideration.
Making a case for native advertising on mobile
Published: February 3, 2015
By Michael Goldberg

What do consumers really think of these mobile banners? Four out of five consumers find them unacceptable, according to a study conducted by the Harvard Business Review. I believe the word “unacceptable” is HBR talk for “they suck.”

Play-calling questioned well beyond Super Bowl field
Published: February 3, 2015
By Jeff Hasen

Brands spent $4.5 million per 30-second commercial and presented spots as if it was 1977, showing us puppies and Snickers transformations while ignoring the fact that more than 100 million had a mobile phone in their hand.

Victoria’s Secret sharpens social targeting, chats up Cosmopolitan fans on Snapchat
Published: January 30, 2015
Victoria’s Secret's is running ads for its Pink Date bra within Cosmopolitan magazine's content on the new Snapchat Discover platform, reflecting its potential to help brands narrow in on a targeted group of consumers.
Perry Ellis’ spring campaign blooms with mobile ads on ESPN, Esquire
Published: January 30, 2015
Apparel brand Perry Ellis is running mobile ads on Esquire.com and ESPN.com to drive engagement with its spring campaign Very Perry.
Reactions to Google’s mobile-friendly search changes
Published: January 30, 2015
By Tyler Klein

Google’s mobile search division recently announced upcoming algorithmic changes to the way it recognizes responsive mobile Web sites. According to the search giant’s blog, the shift is but the first step in providing mobile users with a more valuable, quality Web experience across devices.

Technology and touchdowns: How mobile is changing the game
Published: January 30, 2015
By Lahary Ravuri

It is interesting to me that an event that occurs once a year – the Super Bowl – would have so many mobile apps designed for roughly four hours of television.

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