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Tag: mobile advertising


Total Results: 1066

   Displaying: 71 - 80

Local advertising spend on mobile to reach $1.9B this year: report
Published: March 18, 2013
Mobile local advertising spend will reach $1.9 billion in 2013 and is expected to surpass online local advertising spend by 2017, according to a new report from BIA/Kelsey.

Biology and the Off-Balance Sheet Showroom
Published: March 18, 2013
By Dave Sikora

Biology and the “Off-Balance Sheet Showroom:” these two topics may seem entirely unrelated, but actually there is a close parallel in the mobile marketing market segment.

Why responsive design is the future of marketing
Published: March 15, 2013
By Mark Montgomery French

If you want to reach your audience on mobile devices, you must design your services to function elegantly on those hand-held devices, or they will drop you like a bad habit and sully your brand on Facebook on their way out.

Why broadcasters should be crushing it with mobile
Published: March 14, 2013
By Martin Kristiseter

What could be more powerful and frankly convenient than selling spot, Web, email and mobile in one fell swoop to advertisers who want to simplify the landscape and still hit their targets?

Wall Street Journal drives subscriptions via mobile
Published: March 13, 2013
The Wall Street Journal is turning to mobile advertising to increase subscriptions for its print, online, smartphone and tablet editions.
Avoiding lower click-through rates tied to emails viewed on mobile devices
Published: March 13, 2013
By Quinn Jalli

The problem is that consumers are much less likely to visit a marketer’s site if a marketing email is viewed on a smartphone, compared to a desktop computer.

Campbell Soup Co. ties personalized ad buys to in-store sales lift in new pilot
Published: March 12, 2013
Campbell Soup Co. is one of two consumer packaged goods brands piloting a new mobile advertising platform that lets brands deliver personalized ads based on purchasing behavior and tie their media buy back to in-store sales.

Crystal Light aims to bolster product sales with mobile, social effort
Published: March 12, 2013
Kraft’s Crystal Light is encouraging consumers to try its array of products through a new mobile advertising campaign.
Why A/B testing for mobile messaging is a must
Published: March 12, 2013
By Brendan O'Kane

Back in the mid-1700s, the British Royal Navy tasked ship surgeon James Lind with finding a way to ward off scurvy, a debilitating disease leading to open sores, tooth loss and jaundice, among sailors.

Kraft relies on mobile advertising to anchor social efforts
Published: March 11, 2013
Kraft’s Macaroni & Cheese brand is running a mobile advertising campaign that aims to build the company’s relationship with consumers on Twitter.




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