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Tag: mobile advertising


Total Results: 1911

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Neuroscience shows mobile lag causes stress
Published: February 18, 2016
Using neuroscience technology, Ericsson found that delays in loading Web pages and videos caused mobile usersí heart rates to rise 38 percent.
How small to midsize businesses can benefit from mobile marketing
Published: February 18, 2016
By Craig Hagopian

Who knows the most about a local marketís opportunities, trends, needs and other nuances? The franchisees, agents, dealers and business owners who spend all of their time there? Or the people hundreds of miles away at their companyís national headquarters or its ad agency?

How to build an effective SMS program
Published: February 17, 2016
By Dan Slavin

Studies have shown that given a choice, most people in an unfamiliar location will make do at a chain restaurant they know rather than try a local restaurant that they have never seen before. That is the power of branding. This means that branding is essential for your SMS marketing program.

Q4 2015 mobile site performance benchmark report
Published: February 12, 2016
The sixth installment in an exclusive series, this publication is reporting on quarterly mobile site performance as monitored by Catchpoint Systems, New York. Find out in this installment how leading brands in the retail, banking and travel sectors fared.
How to court a mobile app user
Published: February 12, 2016
By Dale Carr

Mobile users may discover some applications on their own, but in fact, app advertising is the driving force responsible for 57 percent of new app downloads. And for app advertising to continue to attract a steady stream of loyal users, app marketers must perfect their courting skills.

Twitter to invest heavily in Periscope to capitalize on social video trend
Published: February 11, 2016
With Twitter facing an ongoing challenge driving usage rates, the company is investing heavily in live streaming platform Periscope to drive engagement and ad revenue as video use continues to grow.
Data rules Echo, Siri and Google Now
Published: February 11, 2016
By Gary Schwartz

This past week, the media happily announced that Echo was "all growed up.Ē An astounding adulthood spurt given that Echo is mainly relegated to kitchens and has the key functionality of telling you the weather and managing your Spotify account while your fingers are full of cookie dough.

Mobile advertising to get more creative to target shoppers
Published: February 11, 2016
By Ramgopal Vidyanand

Mobile marketing is a rapidly changing landscape and 2016 will see even further evolution. Last year witnessed a huge rise in all kinds of mobile advertising, including traditional mobile site ads and in-application mobile ads, and consolidation of mobile ad networks.

Viacom, Snapchat court big brands with promise of frictionless TV, mobile ads
Published: February 10, 2016
Viacom has entered a unique relationship with Snapchat that includes new ad sales and content opportunities, reflecting how the advertising marketplace is evolving thanks to mobile.
Do consumers always know what they want to buy?
Published: February 10, 2016
By Naveen Tewari

A recent Nielsen study shows that consumers use nearly 30 apps per month regularly. However, 60 percent of smartphone users have fewer than two shopping-specific apps, while 21 percent do not have any, according to Forrester.

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