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Tag: mobile advertising


Total Results: 2007

   Displaying: 71 - 80

Why media buying does not need to be hard in this market
Published: May 24, 2016
By Andrew Fischer

The proliferation of platforms, technologies and mediums, including walled gardens, has indeed raised the intimidation factor.

Campaign of the week: Chevrolet goes big on small cars, screens
Published: May 23, 2016
Following a surge in brand content designed for mobile and millennials, one of the better recent examples comes from Chevrolet, encouraging users to find the right small car with a polished effort that is fun and hip. Watch this video for the full analysis.
Do not get stuck in mobile limbo
Published: May 23, 2016
By Scott Anderson

As more consumers come to expect the experiences delivered through context marketing, marketers who do not adopt it will fall behind, and those who do will be mobile leaders.

New federal overtime rules will burden brands, retailers and agencies
Published: May 23, 2016
By Rania V. Sedhom

While the basic premise of the United States overtime law has not changed, its administration is going to change effective Dec. 1, and these new rules will be particularly onerous for marketers and retailers.

The misappropriation of native advertising
Published: May 20, 2016
By Yoav Naveh

Muddling the concepts of native with non-native formats is ultimately a disservice to advertisers and to publishers in what is already a very confusing marketplace.

Mobile targeting improves, making fresh campaign creative a challenge
Published: May 20, 2016
Targeting on mobile platforms such as Facebook is so efficient in some cases that the challenge marketers now face is how to quickly iterate different versions of creative assets to keep a campaign fresh.
End of status quo in mobile app acquisition marketing
Published: May 20, 2016
By Jai Jaisimha

The costs associated with acquiring a loyal user – someone who opens an app three times or more – was at an all-time high of $4.23 for Apple iOS in December 2015, according to Fiksu. During the same month, the cost per install (CPI) for Android users reached a new height at $3.34.

Luxury is meaningless. Or why millennials want more than just a brand
Published: May 19, 2016
By Yuriy Boykiv

With many alternatives to choose from, millennials demand better value for their money and greater real-time curation from their luxury brands. They will not accept a brand’s status at face value, preferring to unearth information for themselves.

Sales tips for reaching HR professionals
Published: May 19, 2016
By William Wickey

HR professionals get a heavy dose of sales and marketing messaging on a daily basis. Most of it ends up in the proverbial or literal trash can. Money wasted.

5 common mistakes in mobile healthcare
Published: May 18, 2016
By Keith Betz

Many brands and marketers are either making the same mistakes that they were making five years ago or they have not evolved at anywhere near the same rate that mobile technology has evolved.

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