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Tag: mobile advertising


Total Results: 2124

   Displaying: 81 - 90

How 6 apps took their technologies mainstream
Published: September 2, 2016
By Ken Weiner

The phenomenon of a technology struggling for relevance only to have one product or implementation spark a fire and suddenly find widespread adoption is not unique.

Advertisers must get over match rates in digital advertising
Published: September 2, 2016
By Manish Ahuja

By focusing too much on match rates and the deceptive value of instant results generated from a matched set, marketers are actually standing in their own way, preventing the next big wave in targeting cross-screen audiences from taking off.

ABCs of international expansion
Published: September 1, 2016
By Mike Ward

The world’s growing middle class is ready to spend hard-earned cash on luxuries and foreign products like never before. We have seen global abandonment rates, once the bane of on-the-go retailers, drop drastically since 2011.

How ad blocking affects the media ecosystem
Published: September 1, 2016
By Jeremy Zeleznock

While ad blockers may seem useful for allowing us to browse the Web ad-free, they can have serious negative effects on those who are responsible for producing that free content.

Trolli taps interactive mobile ads for 14.9pc secondary engagement
Published: August 31, 2016
Ferrara Candy Company’s Trolli brand recently saw a 213 percent higher engagement rate than industry average on mobile for a cross-channel campaign that played with interactive elements to make a bigger impact.
To shrink or not to shrink: Responsive vs. adaptive mobile design
Published: August 31, 2016
By Scott Anderson

A recent Pew study found that one out of every three American adults today owns a tablet, up from just 3 percent in May 2010. More importantly, 40.6 percent of buyers consult multiple channels — from Web sites and traditional catalogs to smartphones, tablets and stores — before buying big-ticket home retail items.

One year after the Digital Advertising Alliance’s mobile privacy guidance
Published: August 30, 2016
By Lou Mastria

The actions taken since then provide both a warning and a roadmap for marketers on how to ensure that they are in full compliance with their privacy obligations in the mobile space.

Apple, app-ification and the power of chatbots
Published: August 27, 2016
By Asaf Amir

Undoubtedly, chatbots are becoming increasingly pervasive, and they will continue to optimize how publishers and brands communicate and develop relationships with their audience.

Organically shared Facebook content is the new marketing
Published: August 26, 2016
By Punit Shah

How can brands leverage text and email marketing to encourage their loyal followers and fan base to help spread the word and elevate favorable, organic content to their friends and followers on Facebook?

Chat bots: Turning SMS into a next-gen engagement platform
Published: August 25, 2016
By Tim Fujita-Yuhas

Not only do chat bots help businesses personally answer large volumes of common questions, they also enable companies to meet consumers’ growing preferences to solve problems via messaging versus waiting on hold to talk with a company representative.

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