Tag: mobile advertising

Total Results: 1065

Lessons for marketers from Mobile World Congress 2013

Published: March 8, 2013

By Mike Wehrs

Mobile World Congress in Barcelona, Spain, is an opportunity for brands and agencies to get a sense of the technologies and trends that will shape mobile marketing over the coming 12-18 months. This year’s event was no exception.

Stepping up to the challenge of mobile ad monetization

Published: March 8, 2013

By Chris Ensley

The top three sites with the largest mobile audiences are Google, Yahoo and Facebook, each of whose mobile audiences are approximately 50 percent the size of their desktop audiences.

California attorney general regulates mobile marketing privacy standards

Published: March 7, 2013

By Ken Kraetzer

Mobile marketers need to pay close attention to the directives on privacy protection issued by California Attorney General Kamala D. Harris.

Amazon, Google increasingly positioned to face-off in mobile

Published: March 6, 2013

Competition is heating up between Amazon and Google, with each moving into the other’s territory as they look to build mobile powerhouses.

IHOP taps mobile, social to promote new Griddle Melts

Published: March 6, 2013

IHOP is relying on mobile advertising and Facebook to help spread the word about its new Griddle Melts products and encourage consumers to try them.

What does Mobile World Congress mean for marketers?

Published: March 6, 2013

By Martin Lange

The biggest news for marketers is that we are on the cusp of a new period where marketing, not just spectrum software or features, will begin to drive the growth of mobility.

The missing link in QR code and Facebook marketing

Published: March 6, 2013

By Dale Rennie

Without a means of bridging the divide between QR codes and social media, marketers will not reach their true target audience.

Library of Congress responds to White House statement on unlocking mobile phones

Published: March 5, 2013

The Library of Congress responded to The White House’s position on making unlocking of mobile phones legal.

Premature Technology Arousal in Barcelona

Published: March 5, 2013

By Gary Schwartz

BARCELONA, Spain – To sum up Mobile World Congress 2013, I will borrow from Peter Marx, head of business development at Qualcomm Labs. Mr. Marx talks about a tendency for PTA, or Premature Technology Arousal, in mobile.

Wegmans and what it will take to make grocery mobile apps matter

Published: March 5, 2013

By Tom Ryan

A holiday shopping survey from Symphony EYC claimed only 5.6 percent of respondents used their mobile phone to actually buy groceries during the past 12 months. Yet supermarkets continue to launch and tweak their apps.