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Tag: mobile advertising

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Editorial calendar 2014 for Mobile Marketer
Published: January 23, 2014
Here's the 2014 editorial calendar for Mobile Marketer with dates for events, webinars and Classic Guides. Events in bold are organized by Mobile Marketer and Mobile Commerce Daily.

Former advertiser offers up 5 improvements to make on the buy side
Published: January 23, 2014
By Michael Hayes

I have spent nearly two decades on the agency and brand side of the advertising ecosystem, and although I recently joined ad tech myself, I still think like a buyer and I am frustrated.

Can social media be used for mobile direct response?
Published: January 22, 2014
By John Busby

If behavioral patterns on mobile have taught us anything, it is this: After typing in a search on a smartphone, consumers want to act fast and buy now.

Top 3 challenges of personalization in mobile marketing
Published: January 21, 2014
By Neil Parker

In 2014, consumers will continue to see personalization in mobile as marketers invest in branded applications and geo-fencing.

Why advertisers and publishers should take native ads seriously in 2014
Published: January 13, 2014
By Kunal Gupta

If 2013 is when native advertising made its introductions, 2014 is when it raises the stakes. Here are six trends showing why advertisers and publishers need to get serious about native ads in the next year.

Seeing mobile as a sustainable solution
Published: January 10, 2014
By James Orsini

At Interbrand’s recent “True Stories Sustainability Conference” in New York, I was inspired by some of the great work shared by the companies that included Unilever and Patagonia.

Location-based advertising bridges online and physical retail
Published: January 9, 2014
By Kamal Kaur

Mobile as a platform has inherent advantages such as geo-location capabilities that can offer advertisers valuable insight into shopping habits and consumer behavior, data that can be used to fuel future campaigns.

Now is the time to analyze mobile marketing efforts
Published: January 8, 2014
By Ashley Eckel

What might be more terrifying than not keeping up with the latest and greatest mobile technology is not knowing how to measure and analyze the data gathered through marketers' efforts.

7 strategies to maximize local mobile advertising
Published: January 7, 2014
By Jason Crilly

Local mobile advertising is one of the most effective marketing investments for growing businesses, but just how effective?

Top 10 mobile trends for brands in 2014
Published: January 6, 2014
By Ritesh Bhavnani

It is that time of the year again. Last year was incredible for mobile and, if anything, 2014 is shaping up to be even more momentous and exciting.

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