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Tag: mobile advertising

Total Results: 2080

   Displaying: 81 - 90

Yes, app marketers, you do need a message center
Published: July 21, 2016
By Melinda Krueger

Applications that employ push notifications drive more than twice as much usage as apps that do not. App users are your most profitable customers. So it only makes sense to ensure that notifications are both seen and retained.

Big mistakes that app marketers make daily
Published: July 20, 2016
By Jonathan Pelosi

If you are a marketer or retailer with applications, I have some bad news for you.

What is wrong with your mobile loyalty program and how to fix it?
Published: July 20, 2016
By Kevin Nix

Somewhere in that moment of truth between what the customer expects and what your app offers, the ball gets dropped. The experience breaks down and fails to deliver.

Top 5 must-haves in your mobile apps
Published: July 19, 2016
By Kevin Nix

Aside from the aesthetics, what specific functions should an app absolutely include?

My Amazon Dash button arrived
Published: July 18, 2016
By Gary Schwartz

After talking about impulse purchases for more than 10 years, my Dash button arrived to be duly attached to my washing machine for timely one-click checkout.

Is your brand developing a chatbot strategy?
Published: July 15, 2016
By Brian Heikes

Marketers and customer service professionals are now paying a lot of attention to chatbots. Whereas the Web, mobile marketing and smartphone applications were at one point the next big thing, chatbots are now becoming a pervasive part of a brand’s digital toolkit.

Cutting through the noise around location accuracy
Published: July 14, 2016
By Drew Breunig

With any evolving technology, the cost of early adoption is dealing with a learning curve. One element of location technology which is particularly noisy is the location accuracy of mobile devices. How accurate is location data really? A few hundred feet? A few dozen feet? Four feet?

Google brings retailers, users closer with suite of new mobile products
Published: July 13, 2016
With mobile travel and retail shopping searches up nearly 30 percent this year, Google is expanding its mobile search formats for these categories, including adding flight price tracking and product discovery ads.
What brands should know about Pokémon GO
Published: July 13, 2016
By Rachel Lowenstein

Pokémon GO has taken over the world. Reports from SimilarWeb emerged on July 11 morning that the application had overtaken Tinder in Android app downloads and expected to overtake Twitter in daily active users.

3 scenarios to consider for mobile app testing
Published: July 12, 2016
By Doug Cohen

A recent report from Ericsson predicted that 90 percent of all Internet traffic will be driven by smartphones by the end of 2021. This means that whether you are in financial services, insurance, travel, media or retail, digital businesses need to ensure that their mobile applications are on-point with what consumers expect.

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