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Tag: mobile advertising


Total Results: 1836

   Displaying: 81 - 90

Navigating a new path to purchase
Published: November 10, 2015
By Elizabeth Jackson

The role of mobile devices in the path to purchase has fundamentally changed how shoppers are using their mobile devices, both at the beginning of their purchase funnel and for research, and even while consumers are inside of a bricks-and-mortar store.

5 app marketing tips for the holidays
Published: November 9, 2015
By Claire Oliverson

Given the hectic holidays – and the reality that mobile now accounts for more than half of all digital spend – you are likely already in the midst of some important campaign planning.

Coca-Cola’s smartwater finds mobile advertising inspiration in top-down swipe
Published: November 6, 2015
The mobile advertising strategy for Coca-Cola’s smartwater brand is looking up as it leverages the Huffington Post news feed to encourage viewers to swipe from the top down on their screens and find inspiration in the clouds.
Legal tips on cross-device tracking
Published: November 6, 2015
By Ronald R. Camhi

Without cross-device tracking, marketers face a number of challenges in their marketing strategies.

Facebook’s mobile strategy muscles in with 73pc Q3 ad revenue jump
Published: November 5, 2015
Facebook’s mobile ad revenue totaled $3.4 billion in the third quarter ended Sept. 30, 2015, up 73 percent year-over-year as initiatives such as video and carousel ads resonated with marketers.
Webinar Outlook 2016 on Dec. 2: How to Drive Traffic and Sales with Proven Mobile Engagement Strategies
Published: November 5, 2015
Please register for the free annual webinar at 2 p.m. to 3 p.m. ET on Wednesday, Dec. 2: “Mobile Outlook 2016: How to Drive Traffic and Sales with Proven Mobile Engagement Strategies.” Panelists include execs from DigitasLBi and EKN Research.
Importance of good place (POI) data
Published: November 5, 2015
By Alistair Goodman

Gaining any type of intelligence about the consumer – from building audience segments to simply using a geofence to trigger a proximity ad – also requires good point of interest (“POI”) data, the description of the physical context of the user.

Q3 2015 mobile site performance benchmark report
Published: November 4, 2015
The fifth installment in an exclusive series, this publication is reporting on quarterly mobile site performance as monitored by Catchpoint Systems, New York. Find out in this installment how leading brands in the retail, banking and travel sectors fared.
Responsive design and the future of mobile commerce
Published: November 4, 2015
By Paul Boisvert

Efficiency and simplicity are deeply ingrained in the consumer mentality when it comes to mobile. But frictionless experiences are still playing catch-up to those expectations, particularly in mobile commerce.

How hotel chains can put more heads in beds with smart marketing
Published: November 3, 2015
By Will Margiloff

Uncovering the right audience and persuading them to make a booking does not have to be challenging.

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